CellStrat Executive Forum presents
Social Media Workshop
Hands-on training on Social Media Marketing and Strategy
17-18 June 2011
India Habitat Centre, New Delhi
AGENDA
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Day 1 Communities, Strategy, Planning and Measurement
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09:30-10:15 |
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TAO (The Art of being) Social |
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Overview on why do you need to be social. You = Individuals, brands,
agencies etc. (Think of being platform agnostic) |
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10:15-11:00 |
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Building a Community |
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What, Why and How ? Social Networks host communities. |
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11:00-11:30 |
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Tea Break |
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11:30-12:15 |
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Hands-on Exercise |
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12:15-01:00 |
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Social Media Strategy |
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Planning and Assessment : The communication, positioning, establishing
touch points across various social media channels |
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01:00-02:00 |
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Lunch |
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02:00-02:45 |
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Social Media Campaigns |
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Tactics and Best Practices : What works and what doesn't - across channels |
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02:45-03:30 |
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Hands-on Exercise |
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How to create and use Blogs, Twitter, Facebook, LinkedIn, YouTube, Flickr,
LBS (Foursquare) |
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03:30-04:00 |
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Tea Break |
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04:00-04:30 |
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Reputation Management |
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What, Why and How? - Use of Google Alerts, Radian6, SM2, etc |
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04:30-05:00 |
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Social Media Analytics &
Measurement |
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Tools (Radian6, Scout Labs, BuzzMetrics etc.), Bit.ly, Twitter Stats |
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Day 2 Content, Twitter, Personal Branding and LinkedIn
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09:30-10:15 |
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Content Strategy |
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Content has been the King. How should a brand connect to its consumers -
story telling, content type, frequency, etc. |
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10:15-11:00 |
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Use of Twitter for Business |
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How to engage audience and build brands on Twitter ? |
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11:00-11:30 |
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Tea Break |
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11:30-12:15 |
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Hands-on Exercise |
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12:15-01:00 |
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Personal Branding on Social
Media |
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Grow personal and professional profile by engaging in Social Media
Marketing |
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01:00-02:00 |
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Lunch |
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02:00-02:45 |
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Business - the LinkedIn Way |
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Use LinkedIn for Business - use of LinkedIn today extends to alumni
networking, corporate branding and recruitments. |
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02:45-03:30 |
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Hands-on Exercise |
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03:30-04:00 |
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Tea Break & Networking |
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