Today, Mobile is the most omnipresent and ubiquitous device a customer has. This makes Marketing and Media Heads to wonder about how the folks are consuming the myriad VAS services, Mobile Advertising on feature phones and smartphones, what apps are popular with the consumers in the age segment 18-40 etc. etc.
Is Mobile just a messaging / voice device or a complete media channel for the Indian middle class ? What are the success rates of Mobile SMS and Mobile Advertising campaigns with young consumers ? What kind of mobile video and audio services are popular with the Indian consumer ? What is the rate of uptake of smartphones and Mobile Apps with the consumer ? is Mobile Web taking off with the Indian audience ?
These are all questions which are vexing the CIOs and Marketing Managers in leading firms. The CellStrat's Gen-Y India Mobile Survey intends to answer these questions for you by surveying about 2000 consumers in the Indian marketplace as to what works and what doesn't when it comes to Mobile Media.
You are invited to acquire this Research Report - a cutting-edge effort to analyze the Mobile Media uptake, usage and success rates in the Indian consumer sector. Please fill out the form below and we will be happy to send you more details on the Gen-Y survey. The final survey and analysis will be available at the end of Q1, 2010. We look forward to hearing from you.
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