CellStrat Executive Forum presents
Mobile Apps Conclave - New Delhi
Advanced Mobility and Applications
10/02/2012
India Habitat Centre, New Delhi
AGENDA
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09:00-09:45 |
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Registration |
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09:45-10:00 |
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Opening - Vishal Singhal, CMO, CellStrat |
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10:00-10:30 |
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KEYNOTE : Enterprises, Consumers and Mobile Apps |
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Speaker : Manish Agarwal, COO, Reliance Entertainment Digital |
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Mobile is the industry of this decade. The Mobile phone has taken world by storm. The feature phone
growth is fast evolving into smartphone growth driven by the emergence and popularity of The Mobile
Web and those tiny ubiquitous Apps - hundreds of thousands of them literally. Mobile is upending
so many industries, it is breathtaking to say the least. Many of these businesses are succumbing to the
trend which the venerable firm Apple started - businesses like news and media, advertising, gaming,
productivity, publishing, telecom, entertainment, commerce, financial services or healthcare..the list
goes on and on.
Whoever you are, wherever you are - either have an App and Mobile Media strategy or be prepared to
lose substantial traction in the marketplace - because, indeed, your customers are App savvy even if
you are not. |
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10:30-11:30 |
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Panel – Mobile Apps go mainstream : Content, Engagement and Lifestyle via Mobile Apps |
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The impact of Mobile Web is reverberating through scores of industries. Content is being delivered via
Mobile Apps, Newspaper and Magazine Subscriptions are getting appified, Music Composition and
Entertainment is being mediated via Mobile Apps. The entire Human Lifestyle – whether personal or
business, is now within the domain of Mobile Apps. Mobile Apps have unleashed the next wave of
technological evolution where people live on Apps and depend on Apps for basic functions like media,
news and information, entertainment, social connectivity, commerce and business.
On the other side of the spectrum, Brands and Developers struggle to figure out the tricky question of
App Marketing and Monetization. Among the hundreds of thousands of Apps available on various
App Stores, the connection of Apps to ROI remains a puzzle of the times.
This panel will address questions like :
• How do Businesses take advantage of Mobile Apps/Web as a consumer engagement and media channel ?
• What are the Key verticals for Mobile Apps in India ?
• What is Enterprise Mobility and how it is upending retail, media and other industries ?
• What challenges do brands and developers face in marketing and monetizing their Apps ? Is there a
solution ?
• Who are the key stakeholders in Mobile Apps and Web ecosystem ? |
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Panel :
Aakrit Vaish, MD - India, Flurry Inc.
Anuj Kumar, CEO, Affle
Kalyan Manyam, Founder & CEO, MojoStreet
Puneet Singhvi, SVP - Intl. Business and Mobile Adv, Times Internet Ltd.
Shyam Kamadolli, Director, Fidelity Growth Partners India |
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11:30-12:00 |
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Networking Tea Break |
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12:00-12:15 |
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KEYNOTE : Mobile Marketing and Media |
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Speaker : Kall Ramanathan, EVP & Country Head, Port Indigo |
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12:15-12:45 |
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KEYNOTE : Mobile Apps and Web – the jazzy new business channel |
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Speaker : Sukamal Pegu, Developer Channel Manager, InMobi |
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Mobile Web may be the latest and greatest Media Channel which is fascinating Agencies, Brands and
Marketers alike. This presentation will focus on Mobile Media delivered via Mobile Apps and Web.
• How do Agencies and Marketers take advantage of these tiny Mobile Apps and Mobile Sites ?
• What are the various Mobile Media strategies and formats ?
• What are the monetization strategies for Mobile Media via Apps and Web ?
• How to track Performance Metrics and ROI ? |
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12:45-02:00 |
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Lunch and Networking |
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02:00-02:30 |
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KEYNOTE : Learning with Tablets and Mobiles - Apps that transform Education |
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Speaker : Prof M. M. Pant |
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This session will address key topics related to the Emerging Mobile applications in Learning and
Education sector and how they are transforming the reach, scale and quality of India's classrooms. |
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02:30-03:30 |
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Panel – Mobile App Innovations : Advent of Specialized Vertical Applications on Mobile |
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Specialized Applications like Payments and Commerce, Healthcare, Education and Social Gaming are
revolutionizing the Mobile Web experience. The upcoming NFC technology in Mobile Phones will
enable Payments and Commerce using compatible phones. “Banking for the Unbanked” has become a
common hype in the Mobile Industry but holds real potential for the Rural and Semi-Urban sector.
Retail and Banking Sectors are keenly watching the evolution of the Phone as a Payment device and
trying to grasp its implications.
Specialized Applications like Healthcare, Education on Mobile, Social Gaming and Virtual Reality are
find their new home on Mobile phones. Music and Video Lockers are emerging in the Cloud to be
accessed from any device at user’s convenience. As these Advanced Applications find their new home
on Mobile Devices, they are increasingly being powered by the Wireless Broadband and Cloud
Network infrastructure.
• What are the Business Models for Mobile Payment and Banking ?
• What strategies are appropriate for Retailers and Brands with respect to Mobile Commerce ?
• How are Apps influencing Business Verticals like Healthcare, Education and Gaming ?
• What Service innovations are expected with 3G rollout and Mobile Broadband in India ?
• How is the growth in Cloud Computing impacting the Mobile Web Innovation ?
• Where are the entrepreneurial opportunities in Vertical Apps for budding start-ups ? |
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Panel :
Abhishek Sinha, Co-founder & CEO, Eko India Financial Services
Ankur Rohatgi, Head - Emerging Technologies, ILFS Education & Tech Svcs
Harinder Thakhar, CEO, PayTM Mobile Solutions
Rajiv Kumar, Founder & CEO, Rocketalk
Anisha Singh, CEO, MyDala.com |
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03:30-04:00 |
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Networking Tea Break |
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04:00-04:30 |
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Mobile Showcase : Startups and Mobile Innovation |
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Moderator : Vishal Singhal, CMO, CellStrat |
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Top Mobile startups and firms from all over India demonstrate their wares. Experience the Mobile
Innovation in India and hear from enterprising Indian startups who have chosen to tackle this exciting
arena. |
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04:30-05:30 |
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Panel – Mobile Device Explosion – Rise of Superphones, Tablets, and eReaders |
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It is commonly stated that this is the “Year of the Tablet”. This panel will discuss the meteoric rise of
Smart Devices like Superphones, Tablets and eReaders. These devices have become the latest fads in
an ever evolving technology environment. Since Apple introduced its venerable iPad tablet, the
marketplace has seen several other manufacturers introduce Tablets of their own. Tablets and
smartphones clearly mark the start of a post-PC era.
The Tablet proliferation is driving the hardware market into a delirium. Technology Execs, Media
Agencies, Film Makers, Content Producers, Hospital Systems and Industrial Complexes are launching
hundreds of pilot projects to find new and innovative uses of the Mobile Tablet. Book and Magazine
Publishers are seeing their industry taken over by Tablets and Smartphones. Content Delivery and
Subscription Models are being digitized at a blistering pace.
• What is the impact of Tablets and Smart Devices on the Technology ecosystem ?
• Who will win the Smart Devices wars ?
• What are the Smart Device innovations in Media, Entertainment and Content ?
• Is the PC-era over ?
• How should businesses position themselves for the wild wild world of Smart Devices ?
• Are there opportunities in new Emerging Device technologies like M2M, Smart Grid, Connected
Home, Wireless Healthcare etc. ? |
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Panel :
Jagdish Mitra, CEO, CanvasM
Vivek Agarwal, CEO, Liqvid
Dr Abhinav Mathur, CEO, SPICE Labs
Gerri Kodres, Vice President - Business Development, Fortumo
Anuraj Gambhir, Chief Dreamer & Strategic Advisor, Steadworks Pte Ltd. |
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05:30-05:45 |
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Closing - Vishal Singhal |
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