CellStrat Executive Forum presents
Mobile Apps Conclave - Bangalore
The Mobile Web Disruption - Life, Media and Business get Appified
29/04/2011
The Chancery Pavilion Hotel, Bangalore
AGENDA
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09:00-09:45 |
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Registration |
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09:45-10:00 |
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Opening - Vishal Singhal, CMO, CellStrat |
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10:00-10:30 |
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KEYNOTE : The Mobile Web Disruption |
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Speaker : Pratapa Bernard, Vice President & Head - COE, Data Services (Emerging Markets), Vodafone |
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Mobile is the industry of this decade. The Mobile phone has taken world by storm. The feature phone
growth is fast evolving into smartphone growth driven by the emergence and popularity of The Mobile
Web and those tiny ubiquitous Apps - hundreds of thousands of them literally. Mobile Web is upending
so many industries, it is breathtaking to say the least. Many of these businesses are succumbing to the
trend which the venerable firm Apple started - businesses like news and media, advertising, gaming,
productivity, publishing, telecom, entertainment, commerce, financial services or healthcare..the list
goes on and on.
Whoever you are, wherever you are - either have an App and Mobile Media strategy or be prepared to
lose substantial traction in the marketplace - because, indeed, your customers are App savvy even if
you are not. |
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10:30-11:30 |
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Panel – Mobile Apps go mainstream : Content, Engagement and Lifestyle via Mobile Apps |
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The impact of Mobile Web is reverberating through scores of industries. Content is being delivered via
Mobile Apps, Newspaper and Magazine Subscriptions are getting appified, Music Composition and
Entertainment is being mediated via Mobile Apps. The entire Human Lifestyle – whether personal or
business, is now within the domain of Mobile Apps. Mobile Apps have unleashed the next wave of
technological evolution where people live on Apps and depend on Apps for basic functions like media,
news and information, entertainment, social connectivity, commerce and business.
On the other side of the spectrum, Brands and Developers struggle to figure out the tricky question of
App Marketing and Monetization. Among the hundreds of thousands of Apps available on various
App Stores, the connection of Apps to ROI remains a puzzle of the times.
This panel will address questions like :
• How is Mobile App impacting consumer lifestyles ?
• How do Businesses take advantage of Mobile Apps/Web as a consumer engagement and media channel ?
• What are the Key verticals for Mobile Apps in India ?
• What challenges do brands and developers face in marketing and monetizing their Apps ? Is there a
solution ?
• Who are the key stakeholders in Mobile Apps and Web ecosystem ?
• What is the role of Mobile Carriers in Mobile App space ? Are they just “Dumb Pipes” ? |
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Panel : |
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Rajiv Kumar, CEO and Founder, Rocketalk
Deepak Swamy, Head - Flypp Marketplace & Associate Vice President, Infosys
Sanjay Bhasin, VP - Products, Getit Info Services India
Vikram Tanna, Vice President, STAR Digital (Internet & Wireless), STAR India
Rajesh T.S. Reddy, CEO & Co-Founder, July Systems
Narasimha Suresh, Founder & CEO, TELiBrahma |
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11:30-12:00 |
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Networking Tea Break |
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12:00-12:15 |
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Mobile Showcase Demo : MobiVite |
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12:15-12:45 |
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KEYNOTE : Mobile Apps and Web – the jazzy new Media Channel |
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Speaker : Sridhar Ranganathan, Vice President - Product Management, InMobi |
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Mobile Web may be the latest and greatest Media Channel which is fascinating Agencies, Brands and
Marketers alike. This presentation will focus on Mobile Media delivered via Mobile Apps and Web.
• How do Agencies and Marketers take advantage of these tiny Mobile Apps and Mobile Sites ?
• What are the various Mobile Media strategies and formats ?
• What are the monetization strategies for Mobile Media via Apps and Web ?
• How to track Performance Metrics and ROI ? |
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12:45-02:00 |
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Lunch and Networking |
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02:00-02:30 |
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KEYNOTE : Emerging Mobile ecosystem |
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Speaker : Sunny Rao, MD - India and APAC, Nuance Communications |
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This session will address key topics in Emerging Mobile technologies (eg. Speech Technology, LBS,
Local Mobile, Mobile in Automotive industry, Healthcare or other areas) and what impact they might
have on consumers and businesses. |
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02:30-03:30 |
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Panel – Mobile App Innovations : Advent of Specialized Vertical Applications on Mobile |
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Specialized Applications like Payments and Commerce, Healthcare, Education and Social Gaming are
revolutionizing the Mobile Web experience. The upcoming NFC technology in Mobile Phones will
enable Payments and Commerce using compatible phones. “Banking for the Unbanked” has become a
common hype in the Mobile Industry but holds real potential for the Rural and Semi-Urban sector.
Retail and Banking Sectors are keenly watching the evolution of the Phone as a Payment device and
trying to grasp its implications.
Specialized Applications like Healthcare, Education on Mobile, Social Gaming and Virtual Reality are
find their new home on Mobile phones. Music and Video Lockers are emerging in the Cloud to be
accessed from any device at user’s convenience. As these Advanced Applications find their new home
on Mobile Devices, they are increasingly being powered by the Wireless Broadband and Cloud
Network infrastructure.
• What are the Business Models for Mobile Payment and Banking ?
• What strategies are appropriate for Retailers and Brands with respect to Mobile Commerce ?
• How are Apps influencing Business Verticals like Healthcare, Education and Gaming ?
• What Service innovations are expected with 3G rollout and Mobile Broadband in India ?
• How is the growth in Cloud Computing impacting the Mobile Web Innovation ?
• Where are the entrepreneurial opportunities in Vertical Apps for budding start-ups ? |
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Panel : |
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Amiya Pathak, Founder & COO, ZipDial
Kalyan Manyam, Founder & CEO, MojoStreet (formerly Co-Founder, Indyarocks)
Indus Khaitan, Vice President - India Operations, Bitzer Mobile
Soumitra Sharma, Investment Professional, IDG Ventures India |
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03:30-04:00 |
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Networking Tea Break |
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04:00-04:30 |
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Mobile Showcase : Startups and Mobile Innovation |
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Moderator : Shradha Sharma, Founder, YourStory.in |
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Top Mobile startups and firms from all over India demonstrate their wares. Experience the Mobile
Innovation in India and hear from enterprising Indian startups who have chosen to tackle this exciting
arena. |
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04:30-05:30 |
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Panel – Mobile Device Explosion – Rise of Superphones, Tablets, and eReaders |
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It is commonly stated that this is the “Year of the Tablet”. This panel will discuss the meteoric rise of
Smart Devices like Superphones, Tablets and eReaders. These devices have become the latest fads in
an ever evolving technology environment. Since Apple introduced its venerable iPad tablet, the
marketplace has seen several other manufacturers introduce Tablets of their own. Tablets and
smartphones clearly mark the start of a post-PC era.
The Tablet proliferation is driving the hardware market into a delirium. Technology Execs, Media
Agencies, Film Makers, Content Producers, Hospital Systems and Industrial Complexes are launching
hundreds of pilot projects to find new and innovative uses of the Mobile Tablet. Book and Magazine
Publishers are seeing their industry taken over by Tablets and Smartphones. Content Delivery and
Subscription Models are being digitized at a blistering pace.
• What is the impact of Tablets and Smart Devices on the Technology ecosystem ?
• Who will win the Smart Devices wars ?
• What are the Smart Device innovations in Media, Entertainment and Content ?
• Is the PC-era over ?
• How should businesses position themselves for the wild wild world of Smart Devices ?
• Are there opportunities in new Emerging Device technologies like M2M, Smart Grid, Connected
Home, Wireless Healthcare etc. ? |
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Panel : |
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Alap Ghosh, Head - Sales, Mobango
Pradeep Rao, Head - Alliances and Solutions, Research In Motion (RIM)
Viswanath Poosala, Head of Bell Labs - India, Alcatel-Lucent
Prabha Aithal, CTO, CanvasM
Ashish Gupta, Managing Director, Helion Advisors |
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05:30-05:45 |
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Closing - Vishal Singhal |
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* Invited |
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