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CellStrat Executive Forum presents
Mobile Apps Conclave - “Rise of the Mobile Web”
Join the Mobile Apps and the Mobile Web Revolution
21/01/2011
India Habitat Centre, New Delhi
AGENDA
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09:00-09:45 |
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Registration |
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09:45-10:00 |
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Opening - Vishal Singhal, CMO, CellStrat |
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10:00-10:30 |
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KEYNOTE : Mobile Opportunities with UID |
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Speaker : Sanjay Swamy, Volunteer - Mobile Strategy, UIDAI (Unique Identification Authority of India) -
Govt of India |
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A Government By the People and For the People. In order to create a database of Indian citizens and
improve the Citizen Services, Government of India has launched the UID project, one of the foremost
technology initiatives ever undertaken in the Indian public sector. Under the leadership of ex-Infosys
CEO Nandan Nilekani, UID project aims to create a Unique ID for every Indian citizen – a tool which
will have profound impact on Governance and Social Services.
UID will create unique opportunities in Mobile Space both in public and private sector. The Mobile
Initiatives in this ambitious project are being spearheaded by Sanjay Swamy, Founder and former CEO
of Mobile Payment firm mChek. |
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10:30-11:30 |
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Apps Everywhere : Apps as Engagement, Media and Commerce Platforms |
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Mobile Apps are becoming the central access points into Media, Entertainment, Community,
Information, Commerce and Shopping.
Most top brands and media houses are either working on developing Apps or beginning to delve in this
area. Mobile Social Networking has become mainstream communication and media tool. Mobile
Payments are taking off courtesy of several innovative start-ups in India and abroad. Communication
Services have developed App front-ends to continue to capture market share. Apps are primary source
of Information and News media for the huge Indian middle class.
This panel will discuss the upcoming Mobile App revolution, what works and what doesn’t in the App
world and the scope of the same in Indian parlance vs abroad. This panel will bring together brands and
vertical industry experts who are leveraging the Mobile Web and Mobile Apps for Service, Engagement,
Social Media and Commerce. |
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Panel : |
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Salil Bhargava, CEO - Jump Games, Reliance BIG Entertainment
Rajiv Kumar, CEO and Founder, RockeTalk
Chirag Jain, Vice President - Marketing and Business Development, SMS GupShup
Dharmendra Yashovardhan, Co-Founder & COO, iXiGO.com
Harish Gandhi, Executive Director, Canaan Partners
Moderator : R Jai Krishna, Dow Jones Newswires |
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11:30-12:00 |
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Networking Tea Break |
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12:00-12:15 |
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Mobile Showcase Demo : DevIndia |
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12:15-12:45 |
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KEYNOTE : Apps and Media – Mobile Media gets Appified |
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Speaker : Mahesh Narayanan, Country Manager - Business Development, Google India |
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Banner Ads, Search Ads, In-App Ads, Pre-roll, Post-roll, Idle Screen – the alpha soup of Mobile Advertising
epithets is sure to give a headache to the most savvy media professional. This keynote will address how
Mobile Apps are influencing the Mobile Advertising streams, creating new Business Models for Brands and
Media to ride the bandwagon of Apps and Mobile Web, all the way into customers’ hearts, minds and
pocketbooks.
You thought SMS and VAS was it for Mobile Media. Well, Think Again and prepare to be dazzled by the
exciting world of Rich App Media. |
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12:45-02:00 |
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Lunch and Networking |
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02:00-02:30 |
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Fireside Chat : The State of Mobile Industry in India and Growth Patterns |
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Speaker : N K Goyal, President, CMAI in conversation with Vishal Singhal, CellStrat |
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Mobile 3G Launches, Telecom Scandals, Breakneck Wireless growth, 700 million Mobile Subscribers,
Cutting-edge Smartphones, App Proliferation – the Wireless Market in India is superhot and accelerating.
If you live in India, you are deluged by the news in Wireless world, plus your Mobile phone/s is your Swiss
Army Knife, you breath and sleep Mobile. The Mobile phone and Mobile Data Services are having a
profound impact on your life, family and work.
Where is all this going ? What is the state of Mobile Industry in India ? What innovations do we see with the
upcoming 3G Launches as well as growth in Smartphones and Mobile Applications ? After the recent telecom
scandals, how will the Government regulation effect the telecom sector ?
This session will answer these questions in an informal, intuitive and yet stormy format of a Fireside Chat. In
this session, one of the topmost Wireless visionaries of India – Mr N K Goyal, President CMAI will present his
insights and expertise on these subjects. N K Goyal has led the charge for Mobile, Telecom and Technology
evangelism in India. He has served as Chairman Emeritus of TEMA, Chairman of CTIA India as well as a host
of other leading Industry Associations. He regularly works with the Govt of India, Regulatory Agencies, India’s
Corporate Elite and Foreign Investment Boards to offer Advice and Strategy for Wireless, Telecom and
Technology Verticals in India. |
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02:30-03:30 |
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App and Platform Strategy : Driving App Monetization and Market Reach |
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With just 5% of all mobile apps generating any revenue, more than 100 App Stores globally and with
hundreds of thousands of Apps out there already, developing and marketing Apps is a monstrous
challenge for brands and developers. In addition, the cost and effort involved in porting apps across an
expanding array of OS platforms and device form factors is causing grief to many a developer and
publisher alike. App Platforms and Technologies are evolving at the pace of a Bullet Train with
developers and publishers playing catch-up.
What are the techniques and strategies for developing good Mobile Apps or Mobile Websites ? What
App Store platforms are good bets ? How to market one’s Apps ? Does Social Media play a role in App
Marketing ? What is the role of Device Makers, Mobile Operators and Platform providers ? How do you
monetize Apps or measure Return on Investment ? What is a Good Business model around Mobile Web ?
What about Mobile Apps vs Mobile Web ? Have Apple, RIM and Googles of the world already run
away with the spigot of Mobile Web leaving the Mobile Operators in the dust ? This panel will address
all these vexing questions. |
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Panel : |
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Badri Sanjeevi, COO, Mauj Mobile
Mahesh Patil, General Manager, Idea Cellular
Varun Khurana, Co-Founder & CEO, Wirkle Technologies
Jasmeet Singh, Head Service Marketing and Devices OPM, Nokia India
Jamshed V Rajan, Country Head - India, Nimbuzz
Moderator : Ankur Lal, Founder & CEO, Infozech Software |
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03:30-04:00 |
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KEYNOTE : Mobile Apps power Business Solutions |
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Speaker : Chand Malu, Business Head, Nokia Tej |
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Usage of Mobile Applications in Business today have brought the world to our fingertips and are poised
to usher in a revolution in communications. These exciting and useful mobile programs are providing new
capabilities to businesses – both SMEs and large enterprises. For example if you want to manage sales
orders while on the go; there are applications to help you increase productivity and hasten sales cycles.
Or if you want to optimize your Supply Chain and gain real time visibility into your inventory, there are
applications for that too. Businesses have clearly understood the importance of mobile apps as a tool for
growth and value creation in their organizations.
In this session, a top visionary from the leading mobile firm of India – Nokia - will discuss the far-reaching
impact of mobile applications on businesses. |
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04:00-04:30 |
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Networking Tea Break |
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04:30-04:45 |
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Mobile Showcase Demo : Manupatra Technologies |
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04:45-05:45 |
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Emerging Mobile – An Innovation Superhighway : Rise of Tablets, Cloud Networks and Connected
Devices |
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The Mobile Internet continues to grow at a staggering rate, and has already overtaken fixed line
Internet use within India and the world. The rise of Mobile Tablets and other Connected Devices /
Machine-to-Machine or M2M (think wireless photo frame) adds a whole new dimension to the effect
of the Mobile Internet. Cloud Computing is affecting all aspects of the Mobile Ecosystem with Apps
and Content residing in the Cloud. With the upcoming 3G launches and soon-to-be 4G Data delivery
networks, the opportunities in Mobile Content space will multiply significantly.
How will the various players involved adapt their operating models to reflect these phenomenal shifts,
and their business models to drive monetisation? As the scope of the Mobile Internet expands, which
adjacent industries will benefit and flourish in this new landscape? What are the upcoming Innovations
in the Mobile Web arena ? Finally, in the face of growing concern from the public and governments alike
over privacy and security, how can industry players work together to proactively address the issues that
exist today and prepare for the future?
In this panel, executives from some of the most innovative companies in the field will present their
insights into these industry-shaping topics, and share their visions for the future of the Mobile Web. |
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Panel : |
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Sunny Rao, MD - APAC and India, Nuance Communications
Sandeep Sawhney, Chief Product & Innovation Officer, Aircel
Viswanath Poosala, Head of Bell Labs - India, Alcatel-Lucent
Ramesh Krishnan, COO, 2ergo India
Ritesh Banglani, Vice President, Helion Ventures
Moderator : Vijay Shekhar Sharma, CEO, One97 Communications |
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05:45-06:00 |
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Closing - Vishal Singhal |
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