Digital is the new world order. All our lives revolve around the Digital ecosystem now, whether it be our personal lives or professional lives. Digital has permeated through every major sphere of the society, whether it be Media, Entertainment, Household, Professional or Community aspects. Web, Mobile, Community and Media have collided in a fascinating way where the human experience has transcended the domain of bits and bytes. The pace of this world is breakneck and mind-boggling. The new Digital boom in the Social Networking and Mobile world is the subject of conversation the world over. All content is moving into the cloud and is accessible from a variety of devices anywhere and anytime. Welcome to the Digital Convergence revolution.
Panel : Digital Media takeover - Media and Content gone Digital
Integrating digital into your marketing and content mix is critical these days. But that’s just one piece of the pie. To derive the most ROI from your marketing campaigns, all marketing channels – social, email, search, print, mobile – must be part of an integrated branding and marketing strategy. New digital services are emerging for news, music, games, video and other content causing a threat to the print and traditional media and moving content online, on air and into the cloud. What kinds of marketing, content and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems? Hear from leading Digital Media, Entertainment and Marketing experts in this fast-paced track. Gain a strategic understanding of Online Marketing and Content.
Mohit Rampal, MD - South Asia, Motricity Anuraj Gambhir, Technology Evangelist Vikram Tanna, Vice President, STAR Digital (Internet & Wireless), STAR India Debadutta Upadhyaya, Vice President - India, Vdopia Kall Ramanathan, EVP and Country Head - India, Port Indigo Moderated By : Nikhil Pahwa, Editor and Publisher, Medianama
KEYNOTE : Immersive Advertising and Media innovation
Speaker : Atul Satija, VP and MD - APAC, InMobi
Digital and Mobile Media today face a whirlwind of innovation. Immersive Advertising, Virtual Reality and Mobile Engagement are producing incredible new ways to connect with consumers and audience. This presentation will feature real life case studies from the world of Immersive Advertising and Media Innovation..
Panel : Digital and Social Commerce
Digital and Social Commerce is taking off today on a grand scale providing new capabilities to marketers, service providers and application developers. MoSoLo or Mobile, Local and Social is the new buzzword the world over and has the potential to overturn the existing retail and commerce models. Group Shopping, Social recommendations, Online services are going mainstream even as traditional industries like travel, hospitality, retail, publishing, entertainment and many others struggle to grasp the impact of digital commerce and buying patterns.
Navin Chandani, Managing Director - Marketing Services, Experian India Vikram Malhi, GM - India, Expedia.com Badri Sanjeevi, COO, Mauj Mobile Aloke B., Founder & CEO, iXiGO.com Uday Sodhi, CEO, HeadHonchos.com Mukul Arora, Investment Professional, SAIF Partners Siddharth Lal, MD, Bruce Clay India Moderated By : Rajiv Kumar, Founder and CEO, Rocketalk
Lunch and Networking
KEYNOTE : Mobile Platforms and Developer Evangelism
Speaker : Ashish Trivedi, Head - Strategic Partnerships, Asia, NAVTEQ Media Solutions
Mobile Advertising innovations, interesting tools by Platform providers, Developer engagement and support - these topics impact the pace of Online and Mobile Media today. Intuitive tools from platform firms and others provide unprecedented support to developers today for developing cool new advertising campaigns and mobile applications. A leading Mobile and Media visionary presents insights and elaboration on the development tools and advertising innovations available today.
PLENARY : Cultural Branding opportunity - the new cult phenomenon
Speaker : Arvind Mohan, Founder, Religious and Vineet Durani, Marketing Director, Microsoft
This session presents an interesting new paradigm for Digital Media and Engagement. Cultural branding is a cult phenomenon which is growing like wildfire today. Religious, the new Cultural Branding firm, and Microsoft present a unique case study.
Digital Showcase : Startups and Digital Innovation
Moderator : Shradha Sharma, Founder, YourStory.in
Prepare to be dazzled by some of the most interesting startups, application developers and innovators which exist in India today. This session provides prime opportunity for India's most innovative startups to present their offerings to India's leading digital technorati, executives and investors.
Technology convergence brings together Apps, Mobile proliferation and Cloud paradigm. All content moves into the Cloud ready to be accessed from all sorts of devices, mobile and otherwise. Photo frames use wireless networks to download one's photographs from the cloud, IPTV streams hosted movies and soaps in interactive format, Apps govern our daily lives and provide one click view into literally anything that matters, corporations prepare massive budgets for the upcoming Cloud surge. Smartphones, tablets, media players, video consoles, wireless photo frames, GPS devices, wireless watches - the world today is a geek's paradise. The emergence of smart devices is happening at such a breakneck speed that it is hard to keep track. Technology today is evolving at a mind-boggling pace both in consumer and enterprise space, creating and destroying industries, nations and institutions in its wake.
Sumit Goswami, Country Head - India, Adaptive Mobile Anil Kaushik, EVP - Operations, Meridian Mobile Manoj Verma, CTO, TechAhead Karan Mohla, Investment Professional, IDG Ventures Moderated By : Sanjay Swamy, Founder and Chairman, ZipDial