CellStrat Executive Forum presents
India Digital Forum - New Delhi
The Digital Convergence Revolution - Collision of Web, Mobile, Community and Media
29/07/2011
India Habitat Centre, New Delhi
AGENDA
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09:00-09:30 |
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Registration |
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09:30-09:35 |
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Opening - Vishal Singhal, CMO, CellStrat |
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09:35-10:00 |
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KEYNOTE : The Digital Convergence Revolution |
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Speaker : Annurag Batra, Chairman & Editor-in-Chief, Exchange4media |
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Digital is the new world order. All our lives revolve around the Digital ecosystem now, whether it be our
personal lives or professional lives. Digital has permeated through every major sphere of the society,
whether it be Media, Entertainment, Household, Professional or Community aspects. Web, Mobile,
Community and Media have collided in a fascinating way where the human experience has transcended the
domain of bits and bytes. The pace of this world is breakneck and mind-boggling. The new Digital boom in
the Social Networking and Mobile world is the subject of conversation the world over. All content is
moving into the cloud and is accessible from a variety of devices anywhere and anytime. Welcome to the
Digital Convergence revolution. |
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10:00-11:10 |
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Panel : Digital Media takeover - Media and Content gone Digital |
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Integrating digital into your marketing and content mix is critical these days. But that’s just one piece of
the pie. To derive the most ROI from your marketing campaigns, all marketing channels – social, email,
search, print, mobile – must be part of an integrated branding and marketing strategy. New digital services
are emerging for news, music, games, video and other content causing a threat to the print and traditional
media and moving content online, on air and into the cloud. What kinds of marketing, content and
promotional tactics show the most promise for profitably exploiting these uniquely consumer-based
systems? Hear from leading Digital Media, Entertainment and Marketing experts in this fast-paced track.
Gain a strategic understanding of Online Marketing and Content. |
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Panel : |
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Mohit Rampal, MD - South Asia, Motricity
Anuraj Gambhir, Technology Evangelist
Vikram Tanna, Vice President, STAR Digital (Internet & Wireless), STAR India
Debadutta Upadhyaya, Vice President - India, Vdopia
Kall Ramanathan, EVP and Country Head - India, Port Indigo
Moderated By : Nikhil Pahwa, Editor and Publisher, Medianama |
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11:10-11:40 |
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Tea Break |
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11:40-12:05 |
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KEYNOTE : Immersive Advertising and Media innovation |
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Speaker : Atul Satija, VP and MD - APAC, InMobi |
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Digital and Mobile Media today face a whirlwind of innovation. Immersive Advertising, Virtual Reality
and Mobile Engagement are producing incredible new ways to connect with consumers and audience.
This presentation will feature real life case studies from the world of Immersive Advertising and
Media Innovation.. |
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12:05-01:15 |
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Panel : Digital and Social Commerce |
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Digital and Social Commerce is taking off today on a grand scale providing new capabilities to marketers,
service providers and application developers. MoSoLo or Mobile, Local and Social is the new buzzword the
world over and has the potential to overturn the existing retail and commerce models. Group Shopping, Social recommendations, Online services are going mainstream even as traditional industries like travel, hospitality,
retail, publishing, entertainment and many others struggle to grasp the impact of digital commerce and buying
patterns. |
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Panel : |
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Navin Chandani, Managing Director - Marketing Services, Experian India
Vikram Malhi, GM - India, Expedia.com
Badri Sanjeevi, COO, Mauj Mobile
Aloke B., Founder & CEO, iXiGO.com
Uday Sodhi, CEO, HeadHonchos.com
Mukul Arora, Investment Professional, SAIF Partners
Siddharth Lal, MD, Bruce Clay India
Moderated By : Rajiv Kumar, Founder and CEO, Rocketalk |
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01:15-02:15 |
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Lunch and Networking |
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02:15-02:40 |
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KEYNOTE : Mobile Platforms and Developer Evangelism |
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Speaker : Ashish Trivedi, Head - Strategic Partnerships, Asia, NAVTEQ Media Solutions |
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Mobile Advertising innovations, interesting tools by Platform providers, Developer engagement and
support - these topics impact the pace of Online and Mobile Media today. Intuitive tools from
platform firms and others provide unprecedented support to developers today for developing cool
new advertising campaigns and mobile applications. A leading Mobile and Media visionary presents
insights and elaboration on the development tools and advertising innovations available today. |
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02:40-03:05 |
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PLENARY : Cultural Branding opportunity - the new cult phenomenon |
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Speaker : Arvind Mohan, Founder, Religious and Vineet Durani, Marketing Director, Microsoft |
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This session presents an interesting new paradigm for Digital Media and Engagement. Cultural
branding is a cult phenomenon which is growing like wildfire today. Religious, the new Cultural
Branding firm, and Microsoft present a unique case study. |
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03:05-03:30 |
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Digital Showcase : Startups and Digital Innovation |
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Moderator : Shradha Sharma, Founder, YourStory.in |
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Prepare to be dazzled by some of the most interesting startups, application developers and
innovators which exist in India today. This session provides prime opportunity for India's most
innovative startups to present their offerings to India's leading digital technorati, executives and
investors. |
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03:30-04:00 |
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Tea Break |
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04:00-05:30 |
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Panel : Tech Trends - Seamless Mobility, Cloud Computing and Applications |
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Technology convergence brings together Apps, Mobile proliferation and Cloud paradigm. All
content moves into the Cloud ready to be accessed from all sorts of devices, mobile and otherwise.
Photo frames use wireless networks to download one's photographs from the cloud, IPTV streams
hosted movies and soaps in interactive format, Apps govern our daily lives and provide one click view
into literally anything that matters, corporations prepare massive budgets for the upcoming Cloud surge.
Smartphones, tablets, media players, video consoles, wireless photo frames, GPS devices, wireless
watches - the world today is a geek's paradise. The emergence of smart devices is happening at such a
breakneck speed that it is hard to keep track. Technology today is evolving at a mind-boggling pace both
in consumer and enterprise space, creating and destroying industries, nations and institutions in its wake. |
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Panel : |
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Sumit Goswami, Country Head - India, Adaptive Mobile
Anil Kaushik, EVP - Operations, Meridian Mobile
Manoj Verma, CTO, TechAhead
Karan Mohla, Investment Professional, IDG Ventures
Moderated By : Sanjay Swamy, Founder and Chairman, ZipDial |
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05:30-06:00 |
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Networking |
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