Mobile Apps, App Stores, Mobile Web - the new phenomenon in the Mobile world. Apple iPhone and Apple AppStore unlocked a new Business Model for developers, brands, infrastructure providers and OEMs. Apple's 300K apps (as of Oct 2010) and couple of billion downloads has brought the App Revolution to the forefront of technology evolution. You want to play a game - there are thousands of app for that, you want to pray to god - countless apps for that too, you want to watch your weight or track your grocery expenses - there are numerous apps for that too. You name it - "There is an App for that".
Taking Apple's lead, Google Android, RIM BlackBerry, Nokia Ovi, all other OEM makers as well as many wireless carriers started apps stores. As of this writing, we count more than 100 app stores (yes you got that right, 100) from global vendors and several others in the pipeline. Whether it is Handset makers, Mobile Carriers, VAS providers, Mobile Marketers, all are either producing App Stores or leveraging the App phenomenon in some fashion. If you are a brand or agency, Mobile Apps have become a top customer engagement tool. If you are a service company, you have to have apps to service the customers on the go. If you are a developer, you need to pick up the skills critically needed for App Development and Orchestration. If you are an Advertiser, Mobile Apps is the latest and jazziest new media channel to advertise on. Ignore the Mobile App phenomenon at your own peril.
Mobile Apps and App Stores have unleashed the potential of the Mobile Web - the new face of The Global Internet.
- How are Mobile Apps doing in India ? - What is the adoption of Smartphones in India which can run Apps ? - What platforms are popular in India ? - What Mobile OSes should you develop for ? - How do you leverage Mobile Apps for Marketing and Engagment ? - What is the state of India's native Apps and App Stores ?
To answer these questions and many more, CellStrat brings you the India Mobile Apps Research Project. This research initiative will analyze the Mobile Apps ecosystem in India and get feedback and results of App efforts by marketers, consumers, brands, technology firms and app developers. This project will provide invaluable research insights into the Mobile Apps and their proliferation in the Indian context.
You are invited to participate in this survey and/or get access to the Research Report. Please fill out the form below and we will be happy to send you more details. The final survey and analysis will be available at the end of Q1, 2011. We look forward to hearing from you.
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