Posts tagged 'Technology'
Healthcare as a sector in India has always been hot. The need for innovation is huge and it presents a big business opportunity. There are multiple factors behind the growth of the sector like rising incomes, easier access to high-quality healthcare facilities and greater awareness of personal health and hygiene.There have been efforts from the government and the private sector to create an impact in the area but the space remains open for innovation and start-ups can create a dent.
What ever problem, the start-up may try to solve, it will have to deal with the patient records. Technology these days have sorted this problem of digitisation of records. But digitising patient records have always involved multiple issues — especially legal, communication, accreditation, research, regulatory, decision making and education. The primary change during recent years has revolved around the evolution from paper-based personal health records to electronic health records. Here we will compare how the two differ and what benefits one provides over the other.
Accessibility of Patient Records
The accessibility questions surrounding paper versus electronic records boil down to “who?” and “when?” — electronic health records (EHR) are accessible by all authorized professionals simultaneously and immediately as long as they have access to the main storage system. On the other hand, paper-based patient records (PPR) are available on only a one-at-a-time basis — sharing requires mailing or conversion into an electronic format by scanning or emailing. With the physical mail option for PPR, accessibility can be a matter of days instead of seconds with EHR.
Paper medical records discourage interactivity among stakeholders while electronic health records create an opportunity for immediate feedback. With PPR, many patients never see their own health files. One of the most striking changes with EHR procedures is the active inclusion of patients in keeping and reviewing personal health records on web and on all other devices including wearables. With the rapidly advancing state of technology, both health care professionals and patients want “real-time information” that is standard with EHR — this is one of the primary benefits of electronic health records.
Reliability of Patient Records
When health care organizations transition from paper to electronic records, improved reliability is a major goal of the entire process. For example, poor penmanship by doctors and other health care professionals has always been a serious potential flaw when dealing with paper medical records. EHR computers and word-processing applications eliminate this major PPR source of unreliability.
Electronic health records are organized in ways that are literally impossible with a paper filing arrangement. Errors and improper documentation in EHRs produce alerts that highlight improper entries.
Prudent health care organizations cannot afford to overlook any opportunity to save both time and money — an EHR process does both.
A reduction in storage costs means much more than eliminating warehouses filled with paper records. Electronic records are also eco-friendly and can be stored indefinitely without deterioration in quality. For example, this feature of EHR can result in important medical data being available long after physical files have already faded — or destroyed entirely by a natural disaster.
Quality of Care Considerations
Delivering better care to patients serves a primary mission for any health care professional. One way that EHR can actively contribute to a higher quality of care is by improving public health monitoring — speedier reporting of infectious diseases can be facilitated by more detail and quicker feedback made possible by electronic records processes. Automatic EHR reminders typically reduce mistakes, errors and omissions.
Security and Compliance Considerations
Security vulnerabilities can be present in both PPRs and EHRs. Both formats can result in theft and be exposed to the risk of loss from other events such as floods and fire. With paper records that are limited to one copy, EHR provides a security edge with backup copies. Health care professionals should devote plenty of attention to this area — don’t cut corners when deciding how to handle compliance and security concerns for your records transition process.
What is it worth to save the time required to pull a chart? — or to eliminate lost charts? According to one study, overall efficiency will improve by 6 percent annually with EHRs.
Productivity will improve in ways that you might not expect with electronic health records. For example:
- Fewer pharmacy callbacks
- Ease of communicating with the entire care team
- Less overall time filling out forms
- More clarity when reading prescriptions and medical terminology
December 29th, 2014
Social media sprouted at the latter part of 20th century; and had a vibrant impact on every business, bringing distinctive solutions for all the business requirements. Perhaps every other day, a new technology is coming up to manage the rising demand of social media in the marketing platform to bring up sales. Both small and large businesses have started utilizing social media as an important tool on every aspect that gives a better revenue for their brand, therefore it is no wonder that social media gives a wide opportunity for the people who are venturing to have a business of their own.
Many newly raised organizations and entrepreneurs use social media channels like Facebook, twitter, myspace, pinteresst, instagram, google+ any many others for their marketing and promotion strategy. Effective online presence of a start-up through social media gives a wider reach at a lesser cost and time. Below info-graphic shows 15 top uses of the social media :
(Image Credit: Saleoid.com)
December 28th, 2014
I am a firm believer of an old age adage, “it is not what you know, it is who you know” and resonates particularly well for startup entrepreneurs. And, it holds true across most sales departments of large corporates as well as most all areas of a startup’s business, including driving sales, hiring employees, raising capital and securing key partnerships. Therefore, establishing, nurturing and mining a deep network of relationships can often make or break the success of a startup. I know many of you may be uncomfortable with networking, but hopefully this post will help you understand the importance of networking and the need to break down any barriers between you and your network. Let’s discuss the various types of networking opportunities available to you.
Firstly, when people think networking, they think attending events to meet people that may be able to help them. This could be industry specific events related to your business, (e.g., strategy, marketing, technology) related to certain specific business needs, or other events bringing together like minded individuals (e.g., fellow CEO’s, fellow startups). Do your best to stay abreast of all of these types of events via your respective industry trade associations, professional associations or local startup groups with the calendars posted on their websites.
I used to think time spent on networking was time away from the business, and tried to avoid it. But, over time, I quickly learned, a strong network can actually help me build my business faster than I could on my own, and should be a vital part of a startup executive’s efforts. You never know what new client, investor, employee or other business colleague will come out of events like these.
But, you do need to be sensitive to investing your networking time wisely, to get the biggest bang for your buck. When assessing in-person networking opportunities, I try to have a good sense to:
(i) the expected size of the event (hoping to meet more people than less).
(ii) the quality of the attendees (hoping to meet more CEO’s than lower level staff members).
(iii) the location of the event.
(iv) the type of event itself (e.g., hoping to avoid dinner events where locked into one table of people, instead of roaming the room)
(v) the reputation of the hosting organization.
Equally importantly, I want to make sure I have a clear mission for the event (e.g., what specific companies or executives do I want to meet based on announced presenter or attendee lists made available prior to the event). And, keep in mind, you don’t always have to be the “hunter” at networking events. Sometimes you can get in front of more people faster, by being the “hunted” as a featured speaker or panelist at the events. So, figure out a reason for you to be the “featured attraction” (e.g., “one of the hottest startups in town”, “pro in online marketing”), which can also save you on any event fees.
But, your networking efforts should not be limited to in-person events. Networking has never been easier with the internet. You should be an active user on networking sites like LinkedIn, Twitter, Facebook or other sites. This means having a rich profile page that positions you as an expert in your field, posting relevant news and updates to your status updates and joining/ engaging with the relevant “sub-groups” within that network. But, remember, when networking online, it should not be a “one way sale” to the audience; it must be a “two way conversation” to get the dialog started. So, an example, answering forum questions (in a “non-salesy” way) can also be a great way to make new relationships.
We all know how busy you are as a start-up executive. But, you can’t bury yourself in your office, and you can’t be bashful when building your business. Start building your network, and great things (e.g., new clients, employees, investors, and partners) are sure to follow. And, don’t forget, networking is more than simply the networking event itself: you are building long term relationships and need to follow up with these new colleagues after the event, and over time. So, manage this network nurturing process accordingly.
December 5th, 2014
Are you looking for new apps to download for your Android device? Here’s a list of our favorite Android apps for May 2013. You will find everything from gaming to personal finance to apps that will protect your personal data.
1. Fruit Ninja – Gaming
To start, use your finger to swipe through new game and classics, fruits will automatically be thrown up in the air and you will need to slice them as fast as you can. Fruit Ninja me seem like a simple game at first, but the speed picks up and bombs are thrown into the mix. Whatever you do make sure you don’t try to slash through the bomb, otherwise game over! Fruit Ninja is a fun and addictive game. You can download Fruit Ninja from the Google Play Store here.
2. Pulse News – News Info
Back in April, it was announced LinkedIn acquired Pulse mobile-news reading app for $90 million. Pulse News app will take the latest from news sources you add and will present them in a easy-to-ready mobile format. Pulse News is similar to Flipboard, and lets users browse stories by source or subject. It can be customized to your liking, and there’s a search function which allows you to search for your favorite sites. This app makes reading news on the go simple and easy. If you find a story that really caught your attention you can save it by hitting the star in the top right hand corner. You can also share articles through LinkedIn, Facebook, Twitter, email and SMS. You can download Pulse News from the Google Play Store here.
3. Pandora Internet Radio – Entertainment
Pandora is an internet radio app that allows users to create customized stations based on their favorite artist, band, or song. You can also indicate if you like a song, and Pandora will program the station accordingly to your likes. Pandora is a great way to discover new artists and genres. When you register with the app, your profile will be public, unless you decide to make it private. You can download Pandora Internet Radio from the Google Play Store here.
4. Vault-Hide SMS, Pics – Privacy & Security
If you’re looking for an app that will protect your photos, videos, SMS message and call logs, you may want to check out Vault. Vault can hide everything from work-related messages to unflattering selfie pictures you don’t want anyone to get ahold of. Personal data is encrypted and can only be seen if a correct password is typed in. Some other beneficial features of Vault include making private contacts invisible and being able to make Vault icon disappear so no one can see that app exists on your device. You can download Vault-Hide SMS, Pics from the Google Play Store here.
5. Mint.com – Personal Finance
With Mint, you can keep all of your personal finance accounts into one place, so its easy to manage your money while you’re on the go. Track your spending, create budgets, and save more money. If you end up losing your device, your app is passcode protected. You can logon to mint.com and deactivate your device access straight from your profile page.
Download Mint app from the Google Play Store here.
-presented from a research and post by Karen Tumbokon
June 17th, 2013
What is Uniware ?
Uniware is SaaS application for end-to-end management of order fulfillment. It manages online procurement, warehousing, shipping, dropshipping, inventory and returns effectively at one place. Uniware requires no extra investment in hardware and no license to purchase, its pay per use basis. The architecture is very flexible and unlimited scalable as per the growing business model with Secure & Adaptable SSL, API data sharing.
Let’s walk through some major features of Uniware:-
1. Order Fulfillment
• Send order immediately to Uniware through API or upload orders through excel
• Automatically allocate inventory to orders
• Specify category specific fullfilment SLAs
• Prioritize orders based on category SLAs, courier pickup timings
• Generate pick tickets at multiple systems optimized for picker traversal path and bucket size
• Optional sku validation of item at invoicing
• Print invoice in line with taxation rules with CST and VAT preloaded into the system
• Print shipping labels according to the courier specifications and proper routing codes (again preloaded)
• Generate manifest and add packages to manifest on a scan
• View and track complete order history
• Handle partial / complete cancellation or Holding of order till dispatch
2. Alerts As Configured
Dashboards to keep managers updated about warehouse operations and enable them to take needed actions in time. Customized reports on sales, returns etc which can be scheduled on timely basis to track the performance of the company.
•Monitor real time progress of the warehouse operations, picking and fulfillment velocity
•Set SMS/Email alerts on critical orders, low AWBs, inventory expiry
•Schedule daily/weekly digests on sales, inventory, returns
•Notifications on every order status update
•Enables procurement of same SKU from multiple vendors
•Automatic performance based and manual vendor rating system
•Role based access and complete Purchase Order (PO) life cycle management
•Set reordering levels configurable in multiple ways
•One click PO creation against back orders or reorder levels
•Reconcile invoices against GRNs and manage vendor payments
4. Controlling Inventory
•Automatically assign inventory to a location for put-away with manual override
•Store products in unique or multiple locations based on bin/inventory characteristics
•View all receipts or customize views by filtering on selected criteria
•Cross-dock facility for faster fulfillment of on-demand orders
•Inventory serialization (barcoding) support for uniquely identifying items right from sourcing to fulfillment and even returns
5. Shipping Tracking
•Integrated AWB assignment, tracking and COD reconciliation for all your shipping providers
•Supports shipment consolidation from same location to save shipping costs
•Automate shipping provider allocation on historical performance basis
•Configure ship-together and provider allocation rules based on custom item attributes
Time to market is extremely critical in the competitive landscape that exists and therefore Uniware is pre-configured to an extent possible.Uniware has integration time of less than a week.
•Ready plugins for popular shopping platforms like Magento, Prestashop, Shopify and more
•Pre integrated shipping providers
•In built taxation category mappings for easier and faster configuration
•Easy csv upload/insertion APIs for vendors, catalog, SKUs etc
7. Secure & Adaptable
Service Oriented Architecture (SOA) ensures the flexibility needed in today’s environment to keep up with changing business demands. That’s why Uniware inventory, warehouse and shipping solutions are built using SOA framework making it easier to adapt to new requirements without costly and time consuming customization. Easy to use and consistent user experience leading to reduced training time and costs.
•Service Oriented Architectue
•SSL (https) data transfer security
•Horizontally scaling architecture to take up the load of millions of SKUs
•SaaS model, immediately available, no hassles of maintenance, free upgrades…
•Engaging and approachable graphical user interface (GUI)
•Easy APIs/JSON integration for every actions
•Ready plugins for popular shopping cart solution like magento, shopify, prestashop…
June 11th, 2013
Apparently, Facebook “Home” is not to be, not yet at least.
The Android application launched by Facebook to create an FB overlay on the Home screen of the phone was supposed to be the big bet by FB to control the first touchpoint screen for a smartphone user. But due to poor reviews by initial analysts, Facebook is said to be revamping the FB Home application. The device which was supposed to launch this was HTC One and in US, AT&T was to be the exclusive carrier for this. In UK, operator EE and Orange were planning to launch it. The social network is said to be encouraging the carriers to delay the launch to give the firm more time to create a more palatable user experience.
The battle for the phone user is becoming more intense as time goes by. With smartphones overtaking web users globally, it is of paramount importance for tech firms to own the phone customer and drive more and more smartphone traffic to these firms’ offerings, in order to attract ad revenue and other commerce monetizations.
Without a doubt, Facebook social network application remains one of the top apps on all mobile systems including Apple iOS and Android. But Google, Facebook, wireless carriers and other media are jostling for more and more of user attention on phones as well as real estate on the limited phone screen, which are the next evolution of internet cycle.
Facebook released the following statement on Thursday evening via Engadget: “Following customer feedback, Facebook has decided to focus on adding new customization features to Facebook Home over the coming months. While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK, and so we will shortly be contacting those who registered their interest with us to let them know of this decision. Rest assured, we remain committed to bringing our customers the latest mobile experiences, and we will continue to build on our strong relationship with Facebook so as to offer customers new opportunities in the future.”
HTC First aka “Facebook Phone” (Photo: Courtesy / HTC)
After extremely disappointing sales of the HTC First, Facebook will reexamine the Facebook Home before expanding its operating system to more phones in more countries.
Facebook founder Mark Zuckerberg has said he would’ve rebuilt Facebook as a mobile exclusive app if he had the chance, so clearly offering a solid mobile experience means a great deal to Facebook. In this regard, the Facebook phone was a brilliant idea and makes a great deal of sense — like Google and Android, a true Facebook phone would allow Zuckerberg & Co. to have complete control over the user experience and ad strategy. The HTC First was the company’s first attempt at such a device — Facebook would focus on software while HTC would focus on hardware — but with the phone failing so soon after its initial release, Facebook will need to take a long look in the mirror.
Failure of the HTC First may be blamed on Facebook’s decision to make Facebook Home features too accessible to other mobile users on Android and iOS, or maybe Facebook will realize that the Facebook Home features were not that stellar to begin with.
Facebook has fumbled on mobile before, when it launched it’s first mobile site using the mobile browser channel – with poor user feedback on that approach, Facebook later changed course and focused on more cleaner mobile apps, but this was much later in it’s lifecycle; Facebook mobile has a history of bouncing back. The early years of Facebook mobile efforts were limited to working on a common mobile website version of it’s platform addressing multiple platforms like iOS and Android with one approach. It later realized that that approach did not augur well and got into building platform specific Facebook apps, which have been superb hits since.
The last note above take one back to mobile site vs mobile app debate, which continues to simmer in the mobile development world. So far, it seems, the Apps are winning with many firms (eg Financial Times) having switched from a common http://m.xyz-firm.com approach to custom mobile apps for each mobile platform. More on this later in this space.
(with extracts and ideas from International Business Times article dated May 24 by Dave Smith)
May 26th, 2013
After spending these many years in educating oneself, the one and only ultimate goal is to get a Job…! But how to get it and why most of them are not getting it? Is it the recession hindering or competition is tough? All these question’s answers point to one thing- Same Resume Content.
Recession and Competition inversely varies each other, balancing it is bit difficult. The thing that only matters is: How your resume stands different from others? A very simple answer lies in Tech & Skills part. That’s what you have to do, upgrade your Resume with one of these booming tech domains and see the difference. Let company approach you, you don’t have to approach them…..!
1 . Mobile OS – Trend has been changing so dramatically that now you won’t find silly Mobiles in everyone’s pocket, most of them are using Smartphones, Tablets, iPad, etc, and world is pivoting towards it. It’s all about Android, IOS, Windows, Blackberry, etc. The functionality and graphics provided by these OS’s are simply awesome! Learn the tech, develop an App and launch it to the App Store and you are in the market and if you really bombard the market, one of the Mobile developing companies will hire you…..!
2 . E-commerce – Who cares to go to the shops and purchase a thing? Everyone wants to relax at home, view the product on site, compare it, place an order and they’ll deliver to your doorstep. That’s what E-commerce means and its growing and growing day by day. Learn various E-com technologies like, Magento, WordPress, Prestashop, etc,. Develop a basic E-commerce site for yourself and launch it or highlight in your resume about your knowledge or start a service base program with your friends where you can develop an E-commerce website for others.
3 . Social Media Marketing – Everyone is aware with Social Media like Facebook, Twitter, Google+, Linkedin, Pinterest, etc,; Most of them are aware with Marketing like sales, product, etc,; But very few are aware with a thing called Social Media Marketing. This is the field where all companies are going for, Marketing via Social Media in most inexpensive way. Who wants to pay 1000 bucks for advertisement where it can be achieved by 10 bucks. Get familiar with and try implementing instead of surfing it.
4 . Cloud Computing – Cloud is very cutting edge technology in the market and still most of them doesn’t know about it. Amazon, IBM, Eucalyptus, etc., played a major role in Cloud Computing. You want to access a resource from point A to B Cloud will help you, want to download in a faster way Cloud will help you. Still India is yet to flood with this concept as it is quite expensive and rare thing to implement and execute., but future is in and within Cloud.
5 . Big Data– The name itself suggests what it is, it’s like Big Dam storing trillions gallons of water….! On any field or domain, one has to deal with data storage and manipulation and it never decreases. Big Data has already influenced the market on very large scale. Facebook, Google, EMC and most of them are on this side of Big Data. Master in it and go for it.
May 21st, 2013
By – Prof. Nandini Vaidyanathan – Founder & Mentor @ Carma Venture Pvt Ltd. Date – 10th May, 2013
Prof. Nandini has worked for many MNC’s for almost 20 years, within many domains and fields, she’s Board of several companies, Mentor & Promoter of Startup(forstartups.blogspot.com), India’s leading Strategist in management. She has even been a Teaching Entrepreneur in US, UK Premier Business School, Princeton, IIM-B, etc, etc, etc. If I still continue to introduce her, then I think I’ll just end up with her intro itself.
The webinar was awesome, never got so many meaningful and important things to learn just within 2 hours. Prof. Nandini was clear and sound, very straight to her points that were to be conveyed to the audience. So let’s get to her talks about Business Development Plan, I’ll narrate point wise:-
What is a Business Plan ?
“A Business Plan is nothing but your Wishlist that you want within specified period of time, anyhow. Make sure Entrepreneurship and Wishlist goes hand-in-hand.”
- If you are a new Entrepreneur, forget everything else and first approach to get Mentorship from a good Mentor, without which you may have very less chance to survive for long.
- Don’t ever write a plan just because you’re very eager or desperate to start a business or to attract an investor. Write a plan to capture an vision and fulfill your Wishlist.
- Don’t do copy-paste in your business plan, don’t come with a plan and say currently this is there in the market and we can do the same in an efficient way, never think of it. Your plan has a product, if someone sells this product to you then how much you’ll spend from your pocket? The more the price figure comes, the stronger your plan is…!
- Don’t make a business plan that has monopoly kind of business, research for the competitors and make a plan that defers from them. No one can win without competitors, if you don’t have competitors what you’ll compare & with whom you’ll compare, they’re the one who’ll point out your defects. Eg- Imagine everyone in the world with Mercedes Benz…!
- Don’t ask or refer your business plan to any of your friends, family members or relatives, they’ll support you because they wanna see you happy, they’ll speak what you want to hear. Eg. Hitler asked his Army Chief during war, “What’s our status?”. Chief:”We are going to win”. Ultimately Germany got defeated. Hitler:”Why you lied to me?”. Chief:”That’s the thing you always wanted to heat from us…!”
- Equity is Entrepreneur’s Blood, don’t plan to donate it at very early stage. Don’t let anyone rule over you, your team and your org. at an early stage. If you still need to raise funding at early stage, don’t look for Venture Capitalist, look Strategic investor. Never divide your Equity in 1:1, keep at least 51:49 ratio to make good future decisions in an easier way.
- Don’t consider that market is easy to cover with your awesome product, you are still a Starfish and Big Whales are already roaming there in the market. Have a point in your business plan that how your product will change, influence and grow the market. Get a Differentiator in your plan.
- Differentiator in plan can’t always be only in ideas, it can be in Execution too. Eg. Lays Vs. Bingo. Lays introduces itself in market flavours by flavours whereas Bingo introduced by 12 various flavours. They say every Bingo retailer in the market will have at least 12 packets…! Whatever Differentiator you have, it should be very unique and innovative.
- Market research is very important to get boom into the market. Eg. Kurkure researched that most of them want snacks while working on computers, so they introduced Kurkure in Cyber Cafe’s initially and boomed the market.
- Have your idea feasible, scalable and profitable. You should plan for innovation but not at that extent that it becomes hard to implement. It should be profitable, it you can’t take out profit from your idea, then just generate it. If one is not interested in generating the profit, then tell him to book his/her domain as .org instead of any other.
- During hiring process decide you want, a cat or a camel, because later you can’t expect them to change as per your expectation. Even if you get your cat, decide you want which specific cat- big, small, fat,etc. If you can groom your employee, you’re intelligent Entrepreneur, if you can’t (most of them) then deal with them.
- Discuss your plan with every employee, you know the plan very well because its your baby, but do your team know the plan? Does your team know what are your dreams and for what they are working? If you make your employees to work for the salary, they won’t deliver you your expectations, because they don’t know actually.
- Use simple English to communicate, simplify the high-tech and jargon words so that every one gets your idea thoroughly.
- Don’t chose Co-founders like tomatoes and potatoes. Every Co-founder should have complementary skill set. All should want same thing from the company. All should share same value.
- Best point to raise fund is when you don’t need it, that will make you stand above the VC’s. Raise funds only and as per your requirement, if you go for more than your requirement, you may lose control over your expenditure.
Elements Of Business Plan:-
- Have a snapshot summary; its easy to read index page than 1000 pages of a novel.
- Product and Customer must be focused.
- Hire a team that is die-hard, self-motivated and that can fly your ship.
- Market & Competitors. Your every competitor has a drawback, make it your strongest point.
- Good monetisation model excluding ads.
- Don’t have just one innovation, have a whole pipeline, a series of innovations.
- Budget planning for at least 3 years. Revenue and Expenses must have assumptions.
- Milestones- break your plan/wishlist into milestones.
- Monthly Profit & Loss Sheet should be there.
- Differentiate between Risks & Opportunities.
- Plan your Elevator Pitch. Say you are in elevator with Warren Buffet and you got just 30 secs to impress him so that he’ll give you a check in 30 secs, what you’ll say?
- Build Evangelical Team that will bring Evangelical Customers.
- Check where you stand . Give customer what he wants -> Colgate gave. Give customer more than he wants -> Google gave. Give customer which he never dreamed of -> Facebook gave.
So these were the great advices and suggestion by Prof. Nandini represented here in front of you. Hope you found it interesting and learned at least one point to follow your journey of Entrepreneurship…!
May 14th, 2013
MANILA, Philippines – The country’s largest foreign bank recently unveiled a suite of Mobile Banking Applications for three platforms – Android, BlackBerry and iPhone. Citibank’s latest move enables both its credit card and bank clients to access their accounts and complete a range of banking transactions using their preferred smartphones.
“Technology has made banking services omnipresent. Our investment in these platforms is in line with our commitment to continue to drive innovation in the banking industry, where we already enjoy a strong track record of success,” quoted by Sergio Zanatti, Consumer Business Manager for Citibank in the Philippines.
“This launch bolsters our claim that Citi services are available to our clients anywhere and anytime, now through whichever communication channel they prefer – be it landline or mobile phone, smart phone or Internet,” added Zanatti.
The Mobile Apps allow bill payments, fund transfers, even Rewards points’ redemption. But Zanatti expects users to welcome the new features that include instant access to Citibank offers, exclusive dining and shopping deals in nearby establishments or at a specific location, as well as bank branches and ATM locator in the Philippines and around the world.
Zanatti said, “We expect clients to be very excited about the real time offers that we can quickly upload and share with them using these Apps. We are investing in the latest technology to deliver relevant offers to our clients and when they need them”.
To download the app on Android phones, go to the Marketplace application and search for Citibank Philippines. Select Citibank PH from the results list then click download. Once successful, the Citi Mobile icon will appear on the phone’s home screen.
For iPhone users, go to App Store and search for Citibank Philippines. Select Citibank PH then click install. The Citi Mobile icon appears on the home screen after installation. This can also be installed in the iPod Touch. All Citi Mobile Apps are free to use and download.
Zanatti said as newer technologies were rolled out, banking becomes highly accessible and increasingly flexible for everyone. “Citi will be providing customers with the latest technology as we continue to enhance and facilitate service. We want to be the leading digital bank, here in the Philippines and elsewhere in the world.”
March 29th, 2012
In today’s context, food habits are the most majorly growing activities in the world, but the most important factor that beholds this truth is the vital role of the “social media marketing sites”. The NPD group recently provided the in-depth analysis on how the food service trends and the dining-out decisions get influenced by the sites such as Facebook, Groupon and LocalEats. These sites inspire people to try out new concepts thereby making them spend more money per visit.
The survey also revealed that the consumers who use social media have a higher check average on their visit and are more satisfied…of which the most remarkable feature were the stats that truly said approximately 21% of them were the first time visitors who got influenced by the digital marketing applications.
Recently the NPD analyst, Bonnie Riggs said “Digital marketing is a good way to drive first-time visits”. According to the NPD data, in August 2011 around 3 percent of the restaurant customers were influenced by the digital marketing apps that was more than 116 million.
Not only this, the digital marketing plays a major role in making more money and generating a powerful impact on the minds of the consumers. In accordance to the consumers, Facebook and Groupon are the ones that are mostly visited, followed by LocalEats, Yelp, Google and OpenTable. Basically, Facebook, LocalEats and OpenTable are used for getting the general information about the restaurant, while Groupon is used for deals, Google for Local stats and Yelp for recommendations and reviews.
It is also not at all surprising that amongst those consumers that had been looking for value maximum were the ones with very low income and had above-average use of marketing sites. According to the stats of the survey that conveyed that 26 percent of visits came from households making less than $25000 annually. However, a quarter of visits came from households making the yearly income of more than $100,000. And, surprisingly the same trend had been noticed in the field of education too.
The stats revealed that the quick service customers were the ones that mostly use the platform of digital marketing and that was around 68%, whereas the casual-dining customers showed an above average and average usage of digital marketing approximately 19 % and 11%.
Despite of all the benefits of digital marketing, drawbacks had also been put to notice by Riggs, she said that though it is great deal to get customers to the restaurants but a major problem lies in efforts that were not being made in getting them back again. Although, some of the brands like TastiD-Lite, Buffalo Wild Wings, Subway have earned name for themselves online, yet still there are many brand to join this race.
But, on the contrary Jack Serpa, the vice president of Engage121, a social customer-relations management firm, and Barry Chandler, the chief executive of Interactive Hospitality, presented the most astonishing way of touting a brand and that was “listening”. They also added that operators need to learn what existing customers say about them n what they don’t. And, this listening does not goes alone it goes along with “engaging” thereby providing notable benefits.
Both of them did agreed on the fact that social media isn’t about selling, but rather building relations.
Chandler also quoted one of the most helpful rule for the operators and that was “For every one message you post about a special, do four that have nothing to do with selling” he added “It has value”.
March 1st, 2012