Posts tagged 'RIm'
ISIS is a mobile wallet that consumers with ISIS-ready phones—available through Verizon, AT&T, and T-Mobile—can use to make payments, redeem offers, and earn loyalty points at participating local businesses starting in mid-2012. The system is compatible with Chase, Barclaycard, Capital One cards and available selected markets like Austin and Salt Lake City. However offering a simplified checkout, ISIS gives merchants a way to engage with customers through integrated loyalty programs and special rewards and offers. ISIS has not disclosed the transaction costs for merchants.
The companies will support the Isis Mobile Commerce Application in current and future products. Consumers who use the Isis app on their phones will be able to tap their phones at point of sale terminals to pay and redeem coupons and enter loyalty information. Retailers will need to upgrade their existing terminals in some cases with hardware add-ons and in other cases, through remote software updates.
The Isis system, like Google Wallet, relies on near field communication (NFC) for contactless payments. That requires NFC chips inside both a handset and at the point of sale terminal. By lining up partnerships with the big POS terminal makers, it makes it easier for retailers to move forward and adopt Isis, which will launch first in Austin, Texas and Salt Lake City, Utah in this summer.
Isis previously won agreements from hardware manufacturers HTC, LG, Motorola Mobility, RIM, Samsung Mobile and Sony and also signed up the four main payments network- Visa, MasterCard and American Express. Last week, it announced its first banking partners: Chase, Capital One and Barclaycard, who will place their credit, debit and pre-paid cards on the Isis app. Isis also showed off the first look of its mobile wallet app.
Isis is not rolling out as fast as chief rival Google Wallet, which launched in September. But it’s methodically lining up all the pieces it needs to make a big push. And since the venture includes three of the four biggest carriers, they have the inside track in pushing an NFC-based wallet, since they can control the NFC secure element. Isis still has a lot more to show off and the launch this summer will help determine how viable the venture will be. But looking at the deals it’s lined up, Isis is serious about being a contender.
March 20th, 2012
Make no mistake, the coming year will bring much change to the fast-paced mobile tech landscape. Companies will continue to battle for consumer dollars as both computing and mobile broadband advances put even more power in the devices we carry around with us and even the ones we wear.
- We’ll remotely connect to our smart homes. Some tech savvy people in India are early adopters in this category, having in 2010 enabled a home automation system that they can tap via my smartphone. 2012 year, more will do so and the idea of a “smart home” will be a term that most consumers are familiar with, with increasing number of real estate developers now providing these facilities in new properties. Trying to tap the growing number of smartphone users, companies will aggressively compete for the business of installing sensors in the home and offering software and services to monitor them.
- A jump in wireless home adoption. With increasing high speed data cards being sold by telecom carriers, more people even in villages have started adopting fast speed internet access in their households. I am myself pleased to have been able to configure wifi without router or data card and be able to do video calls and connect 5-7 devices simultaboeously without spending anything extra beyond my laptop internet.
- Windows Phone usage grows, but slower than expected. Microsoft will make headway in smartphone platform market share in 2012, but still won’t see double-digit share in 2012. It will, however, surpass BlackBerry market share for phones sold in 2012. Windows 8 will actually help create demand for Windows Phone in the second half of the year as desktop upgraders will want the Metro user interface on their phones for a unified experience.
- Windows tablets in 2012 will sell like Android tablets did in 2011. Windows fans will trumpet the success of Windows on a consumer tablet this coming year, but the total sales of such devices will be less than 10 million units from all hardware makers combined. The iPad was the king of tablets in 2011 due to a strong ecosystem and intuitive interface and won’t be dethroned in 2012. Tablet choice for consumers in India in 2012 will be iPad first, Android second and Windows third.
- Research In Motion will no longer exist as we know it today. I’d like to be wrong on this, as competition is good for all, but RIM’s missteps and late reactions to competition finally exact a toll: By year-end, I suspect the company will be purchased, mainly for its patents, or will refocus as a services-oriented entity.
- The patent wars worsen. The situation won’t get better in 2012; it will worsen as platforms are now less disruptive and show more parity. With fewer ways to differentiate from the competition, lawsuits will multiply. However, I do expect that of all the companies involved in such suits, Samsung and Apple, will come to terms in 2012.
- There will be an iPad Pro available in 2012. The iPad 2 will continue on as a current model in 2012, but see a price reduction, while a double-resolution iPad Pro will launch this coming year. The new Pro model will be priced the same as the current iPad 2. There’s the off-chance that Apple retires the iPod touch so as not to compete on price with the reduced-cost iPad and because iPhone sales will continue to siphon off potential iPod touch buyers.
- Android’s momentum will continue thanks to Android 4.0. The new platform will be seen by many as more comparable to iOS, which will keep selling phones and begin to finally build a large following for Android tablets. Even so, developers will continue to generally make apps for iOS first and will make far more money as a collective group. However, the adoption of Android 4.0 will be the impetus for noticeable improvements in the quality and availability of Android apps.
- Hybrid apps with HTML5 will be the norm. The standards for HTML5 are still in motion so native apps will continue to be stronger than web-based apps. But as in 2011, many of the native apps on smartphones will use HTML5 as a base with a native wrapper around them. With the number of HTML5 compatible handsets expected by 2013, we’ll see momentum grow for true web apps on low-end phones.
- We’ll see a smaller Kinect in 2012, with expectations that such technology fits in a mobile device the following year. The promise of gesture-based mainstream interfaces began in late 2010 as Microsoft debuted Kinect. A smaller version for the Xbox will arrive before the 2012 holiday season and Microsoft will demonstrate an integrated prototype that works with Windows Phone or a Windows 8 tablet.
January 3rd, 2012
(excerpted from GigaOm Pro article at http://t.co/20B9JVyo)
Katie Fehrenbacher with Gigaom is traveling with Geeks on a Plane in India. She writes following stats provided by Google CEO Rajan Anandan to the Geeks on a Plane group :
Rajan Anandan on Indian internet scene : “We’re probably in 1996 in the U.S. in terms of the Internet market in India.”
Here’s the stats from Anandan’s deck. India has:
- 1.2 billion people
- The 9th largest economy in the world, with $1.7 trillion GDP
- 600 million people below the age of 25
- 22 languages
- 250 million in the consuming class — these are the folks that buy e-commerce
- 900 million mobile accounts, with 600 million unique mobile subscribers (many people have more than one account)
- 30 million PCs — it’ll be a mobile broadband world
- Average revenue per user (ARPU) is $3
- 100 million Internet users, and 120 million Internet users by the end of 2011
- By 2015 there will be 300 million to 400 million Internet users
- 37 percent of Internet users access the web from home, 27 percent from an Internet cafe, 22 percent from an office, 3 percent from school
- There are 50 million mobile data subscribers
- 5 million access Internet only on the phone
- In 2010/2011 e-commerce emerged as a $7 billion market, with $6 billion of that going to online travel
- By 2015 the e-commerce market is expected to be $40 billion
- 67 percent of e-commerce customers by electronics and cell phones. 18 percent buy apparel.
- 15 million 3G mobile subscribers
- Broadband is 250 kbps to 500 kpbs fixed line
- The use of smart phones will grow 52 percent CAGR
- There are 37 million Facebook users
- Google Plus use is bigger than Twitter use
- 23 million unique users on YouTube India
- There will be $1.3 trillion in online ad spend in 2011
- The English Internet will not scale beyond 200 million, says Anandan
- 159 million read Hindi newspapers and 31 million read English newspapers
- There will be a massive tsunami toward vernacular content on the web, says Anandan
- 70 percent of non-travel e-commerce is “cash on delivery” (no online payments, buyers pay cash when goods are delivered)
- This cash on delivery market has a 30 percent return rate
- Web 1.0 and 2.0 are happening at the same time in India, says Anandan.
Some Internet sites that have found success in India:
Thanks to Gigaom for the above post.
December 14th, 2011
RIM’s social media team was caught flatfooted by a BlackBerry outage in Europe, and failed to notice that irate Twitter users had turned #Blackberry into a trending topic. That holds important lessons on the need for real-time monitoring and well-managed internal communications. “If you want your social marketing to be part of your corporate outreach program you’d better … make sure that those responsible for it are kept in the loop.”
RIM’s misfortune however serves social marketers well when it comes to learning just what to avoid:
1. Social marketing is real time. It provides an instant channel of communication for customers which also means that it becomes an easy way for them to vent their frustration when things do not go according to plan. If you do not have a means of tackling this the moment it breaks, hiding behind corporate announcements which are scheduled to happen at an appointed hour is not going to fix anything.
2. Internal communications are crucial. If you want your social marketing to be part of your corporate outreach program you’d better damn make sure that those responsible for it are kept in the loop and know when things are wrong before anyone else, otherwise they just become just to the slaughter, demoralized, frustrated and suddenly in doubt of the very company they work for.
3. Social media marketing is about communication. You have a social media marketing campaign in place to communicate. Even if you are so corporate mentality bound that you cannot envision the possibility that international customers of your products might not want to stick to your time zone, do have a plan that really communicates with them, addressing issues and concerns that affect your products.
4. Say you’re sorry. It sounds silly but an apology works wonders. The time of the faceless corporation is so last century and today it only serves to annoy those you want to keep as customers against stiff competition. We all know that whenever a corporate façade is presented either things are really wrong and no one is admitting culpability or no one really cares – or both. Stick to outmoded models of communication and you are really missing the whole point of social media marketing and personalization.
5. Give timelines. Is there a problem? Acknowledge it and say when it’s going to be resolved. Even if the timeline is approximate communicating provides evidence that someone cares and is doing something to fix the issue.
6. Understand what you are doing. Social media marketing is about letting go of control and beginning a real dialogue whereby your customers get to know who you really are and how passionate you are about the products you are selling. That is your only hope of actually converting eyeballs, shares, ‘Likes’ and impressions into the kind of brand awareness that leads to sales.
(Ref: This article first appeared in Social Media Today and written by David Amerland)
October 12th, 2011
According to IrishTimes.com, Research In Motion has acquired Ireland-based digital content company NewBay for $100 million:
NewBay staff were informed of the company’s purchase by the Blackberry maker yesterday.
It is understood that RIM intends to keep NewBay’s software development centre in Dublin, which employs about 200 staff. It will be the first facility for the Canadian firm in Ireland.
NewBay develops software for use on mobile phones which enables users to create and share digital content such as pictures and videos, as well as updating social networks.
It signed deals for its software with a number of major networks including T-Mobile USA, Deutsche Telekom, Telefónica O2, France Telecom Orange, US Cellular, ATT, Telstra and Verizon.
(Source: Irish Times Newspaper)
October 7th, 2011
Lately predictions are looming across the world these days that the emergence of the tablet will most certainly kill off the laptop. If you have a smartphone and tablet, that’s all you need. Well, I personally feel that’s hogwash. Here’s why:
The historical development of mobile has gone from the laptop to the smartphone and, more recently, to the tablet. Laptops are extended form of desktops computing systems in order to make them mobile. By that I mean that you take the laptop from one place to another where you can use it. Laptops can do everything, but in mobile the primary thing they do is ‘create’ content. They are great for content creation because of the large screen, keyboard, web browser, apps like iTunes and Skype, and the OS & applications that support content creation from Microsoft Office (Word, PowerPoint, Excel and Outlook).
Smartphones are great for talking and messaging. You carry your smartphone around with you all day. You make a call. You check email. You do little ‘titbits’ of things like checking an email, checking postings to Facebook, sending a text message. The keyboard is typically on the screen (iPhone, some Android devices) but others have small keyboards that provide physical feedback mechanism. Smartphones are not meant to create a lot of content but, rather, to review what others have created and then make a quick comment or text.
Tablets, on the other hand, have the large screen like a laptop but are portable enough to carry around all day like a smartphone. They contain a mobile OS and user interface so the experience is more like a smartphone rather than a laptop. Tablets are great for reviewing and responding. It’s more comfortable typing on a keyboard that’s on a large 10” display. You can turn it sideways to more easily review web pages and watch movies and TV shows.
Thus, in tablets, you can more easily review information and show it to others. Whereas laptops are often frowned upon for use in most upscale restaurants (tolerance is, however, growing), it’s perfectly acceptable and deemed cool to show someone something like photos or presentations using a tablet in such situations.
Here’s a comparison of the relative strength of each kind of major application utilized in laptops, tablets and smartphones. Each platform is excellent for different types of mobile tasks.
Comparison of Laptop, Tablet & Smartphone features
The use of portable products is all about the user experience. Laptops are better for content creation, while tablets are better for reviewing and smart phones are great for talking and messaging. I believe that these three mobile device categories will be with us for a long time.
All said and done, I also feel that in short term, at least in India, tablets will kill the laptops market to a great extent. Why???
This will happen primarily in education hubs of India in large colleges and schools of high repute. Laptops have been consumed by these institutions in large numbers every year with every fresh batch of students. It’s been a fashion till date for these institutions to give laptops to new students. This also acts like an attraction for new students to take admissions in these colleges while institutions have been charging huge sums of money counting these and other facilities as advantage points for attracting students. However, now with entrance of tablets in the market, more and more colleges are opting to buy tablets in bulk instead of laptops earlier. I even got inquiries from some for even getting them white labled with their own brand names and giving those to students while they continue to charge almost same amount from students as earlier.
Most popular brands like RIM, Samsung, Dell, HCL & many others have started attempting to grab market share for their respective tablets after iPad has come into play. We have also come to know that some popular IT brands are cashing on this situation and have imported more than 2 million white labeled tablets out of China and selling them almost at triple the price to these large institutions at less than 1/3rd. the price of laptops to be given to students…
Thus, I feel in short term, laptop markets will get affected quite a bit while it may rebound when people start understanding the features and opt for laptops again as in the end tablets are more of reviewing devices then for creating content which is mostly desired of students in their programs…
(Excerpts from an article by Gerry Purdy)
August 4th, 2011
Essential reading for companies, brands, ad agencies, publishers and developers, CellStrat Annual India Mobile Apps Innovation Report is the first of its kind Market Research project in India dealing with the subject of Mobile Apps and Web innovation in so deeply.
Mobile Apps, App Stores, Mobile Web – the new phenomenon in the Mobile world. Apple iPhone and Apple AppStore have unlocked a new Business Model for developers, brands, infrastructure providers and OEMs. Apple’s 350K apps (as of April 2011) and more than 10 billion downloads has brought the App Revolution to the forefront of technology evolution. You want to play a game – there are thousands of app for that, you want to pray to god – countless apps for that too, you want to watch your weight or track your grocery expenses – there are numerous apps for that too. You name it – “There is an App for that”.
Taking Apple’s lead, Google Android, RIM BlackBerry, Nokia Ovi, all other OEM makers as well as many wireless carriers started apps stores. As of this writing, we count more than 100 app stores (yes you got that right, 100) from global vendors and several others in the pipeline. Whether it is Handset makers, Mobile Carriers, VAS providers, Mobile Marketers, all are either producing App Stores or leveraging the App phenomenon in some fashion. Mobile Apps and App Stores have unleashed the potential of the Mobile Web – the new face of The Global Internet.
– How are Mobile Apps doing in India ?
– What is the adoption of Smartphones in India which can run Apps ?
– What platforms are popular in India ?
– What Mobile OSes should you develop for ?
– How do you leverage Mobile Apps for Marketing and Engagement ?
– What is the state of India’s native Apps and App Stores ?
To answer these questions and many more, CellStrat brings you the India Mobile Apps Research Project. This research initiative analyzes the Mobile Apps ecosystem in India and has garnered feedback of App efforts by marketers, consumers, brands, technology firms and app developers. This project provides invaluable research insights into the Mobile Apps and their proliferation in the Indian context.
Some of pointers from report for our readers are given below:
Mobile Apps Survey Participation Mix
CellStrat Mobile Apps Survey indicates that Android is getting the maximum budget allocation followed by the iPhone. Interestingly iPad is catching up fast on the budget scale and Blackberry does well as well. There is also good interest in Airtel App Central, probably due to the reach and scale of Airtel as a carrier. But, certainly, Android, iPhone and iPad are getting the maximum budgets from firms interested in App development.
Budget Allocation for Mobile Apps Development
App Platforms Selection factor weightage
When quizzed about what factors impact the selection of App Platforms, the response was widely distributed with certain factors like wireless carrier support, maturity of business model and presence of App Store being slightly more important than other factors. Interestingly, carrier support was the most important factor when choosing the App Platform. Surely, India is carrier-centric when it comes to App support. Over time, one expects firms like Apple and Google (and probably Nokia and Blackberry) to gain the upper hand in this selection process, tracking global cues on this front.
The CellStrat Annual Mobile Apps Innovation report provides invaluable insight into the Indian Mobile App environment. Indian firms are, so far, only experimenting with App development and using Apps as engagement and media channels. This market still has some ways to go in India. It is ripe for innovation and specifically, India-oriented innovation. In summary, the App market in India is severely under-penetrated and many stand to benefit from the upcoming App proliferation, right from brands, carriers, consumers as well as the developers.
Report is available for purchase. Kindly contact us to place your orders or for any further inquiries.
August 3rd, 2011
At the Apple’s WWDC event on June 06, 2011, Steve Jobs unveiled the “iCloud” – Apple’s answer to the Cloud Computing fever which sweeps the world. The stock of Salesforce.com – the first B2B SAAS service which houses all your CRM and ERP data in those massive server farms around the world, has gone vertical since its debut. Cloud Computing, SAAS (Software as a Service) and Online Media Lockers are real and happening at a breakneck speed. Amazon and Google released their online music and media lockers to much fanfare and Apple has followed suit with it’s iCloud offering.
Businesses have adopted online CRM and ERP applications offered by Salesforce.com, Oracle and Microsoft. Microsoft Office 365 – Microsoft’s online Office suite is a Cloud-based product and is due to be debuted end of June ’11. Business applications and documents find their new home in the Cloud and the transaction models have evolved from licensed software to Subscription services.
The whole idea of Cloud-based Apps and Content envisages universal access from all devices including PCs, phones, tablets etc (TVs to be added in near future). In other words, smartphones and tablets are integral part of the access channel for Cloud services. The front-end in Mobile phones and tablets in such cases are either Apps or Mobile websites, underscoring the relationship of Mobile Apps/Web with the Cloud. Speaking simply, a mobile app may simply be a door to a cloud-based service, product or content.
Such cloud infrastructure, of course, assumes high availability of networks and fast speeds as in case of 3G or 4G services. So far, these issues have not been a major bottleneck in the rise of Cloud Computing.
Cloud Computing in the consumer arena has a profound impact on Media and Content industries. The illustration below depicts these changes.
Impact of the Consumer Cloud
June 10th, 2011
Mobile Apps Conclave – the conference organized by CellStrat concluded successfully on 29th April, ‘11 at The Chancery Pavilion Hotel, Bangalore. The Conference saw tremendous interest with a large no of audience from all over India. The star-studded speaker lineup and intuitive content on Mobile Apps and Web fueled interest in this event. The theme for this event was : “The Mobile Web Disruption – Life, Media and Business get Appified”.
In addition to Bangalore, audience came from cities like Delhi, Mumbai, Hyderabad, Kolkata, Ahmedabad and Chennai, both from brands and senior management of companies as well as the developer community.
More than 200 blue-chip audience participated in this event on the hottest topic in modern times – Mobile Apps, App Stores and the Mobile Internet. Most brands, mobile device manufacturers, app store and app development firms were present to learn about the Business of Mobile Apps and Web.
Details of the event and photographs are available at http://www.mobileappsconclave.com.
Event Brief :
The Mobile Web – the new name of Growth around the world. Mobile Internet Tsunami – as many refer to it.
Mobile is the industry of this decade. Mobile has taken world by storm. The feature phone growth is fast evolving into smartphone growth driven by the emergence and popularity of The Mobile Web and those tiny ubiquitous Apps – hundreds of thousands of them literally. Mobile Web is upending so many industries, it is breathtaking to say the least. Many of these businesses are succumbing to the trend which the venerable firm Apple started – businesses like news and media, advertising, gaming, productivity, publishing, telecom, entertainment, commerce, financial services or healthcare..the list goes on and on. Whoever you are, wherever you are – either have an App and Mobile Media strategy or be prepared to loose substantial traction in the marketplace – because, indeed, your customers are App savvy even if you are not.
You are on the road and want to check nearby promotions, there are many apps for that; you want to track your supply chain, many apps for that too; track Social Network updates; many apps there as well; there is even an app for Confessing to God. Apps are orchestrating the growth in intelligent smartphones; next playground is Tablet followed by Computers. Are you ready for the brave New World of Mobile and Mobile Tablets ? Are you ready for the Mobile Web revolution ?
Conference Sessions :
Here are some notes from the Keynotes and Panels that transpired at this event.
In the morning session, there was an intuitive keynote by Pratapa Bernard, Vice President and Head – COE – Data Services (Emerging Markets) at Vodafone. He addressed the impact of the Mobile Web and Apps on the modern consumer and businesses. He mentioned the imperative need to focus on user experience and not technology itself citing the example of Apple etc. He went on to say that 80% of internet access in India in 2015 will be from mobile devices.
Next came a panel on “Mobile Apps go mainstream – Content, Engagement and Lifestyle on Mobile Apps”. This panel discussed the Mobile App revolution and how Content and Entertainment is being delivered via Apps. The panel speakers included Rajiv Kumar (CEO – RockeTalk), Deepak Swamy (Head – Flypp App Store, Infosys), Sanjay Bhasin (VP-Getit Info Services), Vikram Tanna (VP – STAR Digital), Rajesh Reddy (CEO, July Systems) and Narasimha Suresh (CEO – TELiBrahma). This panel focussed on App monetization and how developers are finding it a challenge to monetize their apps. This panel also discussed the need to “Indianize” the Western business models, cost structures as well as offerings to make them work in India. On HTML5, the panel members said this new standard will be big against Mobile apps but the “when” is not clear yet.
After the first panel, there was an interesting keynote by InMobi (top Mobile Advertising firm) executive Sridhar Ranganathan (VP-Product Management) on how market pressures are forcing firms like InMobi to push the boundaries of creativity with immersive advertising and the need to think of Mobile Ads like mini-apps. He mentioned the need to un-learn the PC and focus on Mobile as a separate experience.
In the afternoon session, there was an innovative keynote by Sunny Rao, MD – India and APAC of Nuance Communications. Sunny spoke about some of the innovations in Mobile Web world surrounding Speech Technology, Voice-based Social Networking and automotive vehicles as mobile channels. Sunny’s keynote was followed by an interesting panel on innovations in Mobile Apps and Mobile Web. This panel had some true Mobile innovators in Amiya Pathak of ZipDial, Kalyan Manyam of MojoStreet, Indus Khaitan of Bitzer Mobile and Soumitra Sharma of IDG Ventures. This panel discussed specialized vertical Apps which are popping up in industries like Payments and Commerce, Social Gaming, Healthcare and Education.
The Mobile Innovations panel was followed by a Startup showcase where Sriram Mohan, Associate Editor at YourStory.in helped introduce some startups which are creating innovative business models in the Mobile App ecosystem.
The last (but not the least) panel was on Emerging Devices and Tablets. Advent of Apple iPad has opened a whole new world of possibilities and truly heralds a world of post-PC era. Prabha Aithal, CTO at CanvasM moderated a panel of speakers which included Alap Ghosh of Mobango (App Store), Pradeep Rao of Research in Motion, Ashish Gupta of Helion Ventures and Dr Sharad Jaiswal of Alcatel-Lucent Bell Labs. This panel discussed the impact that the tablet and emerging devices are having on the ecosystem. Emerging Devices is a hot new area and is seeing digitization of content at a blistering pace from a variety of industry verticals like publishing, entertainment, retail, media etc..
Conference Partners :
Overall, it was an action-packed conference with active participation from speakers and audience. Partners included Presentation Sharing Partner authorSTREAM on which the presentations by CellStrat, event speakers, exhibitors and partners can be found. The Mobile App Partner, Hazel Media provided an event app for this conference. Whereas the Mobility Partner, MobiVite published a Mobile WAP site for the same.
InMobi was the Platinum Sponsor for this event. AgileCO was the Gold Sponsor. Other supporters included partners like MOMO Bangalore, The Morpheus and Indian Angel Network (IAN). Media Partners include the online media firm YourStory.in and TelecomLead.
YourStory.in was a Premium Partner for this event and it provided online media visibility as well as Anchor support for the event.
Mobile Solutions Expo :
This conference also saw an interesting exhibition on Mobile Solutions where some innovative app companies exhibited their apps and solutions. This Expo dazzled the audience with some interesting apps and solutions in the Mobile space. The exhibitors included WINIT, Nanostuffs, RockeTalk, Bitstream, Softtrends, MobiVite and some others.
For photos and other details from the event, check the event website at : http://www.mobileappsconclave.com.
Shyam Kamadolli (Director – Fidelity Growth Partners India) was one of the attendees and has some intuitive notes from this conference on his blog : http://skamadolli.wordpress.com/2011/04/29/india-mobile-apps/.
May 16th, 2011
I recently attended a TV Everywhere session where there was a discussion on the evolution of the Television and Video industry with the advent of IPTV and Mobile access devices.
Clearly, TV Everywhere is a a huge trend and there are many factors driving this trend :
Today one sees DSL and Cable Modems have replaced the erstwhile Dial-ups. The 312 KBPS+ bandwidth running upto 50 MBPS for high end Cable modems in advanced economies (speeds in India top out at 1.5 to 3 MBPS etc for most providers) is enabling the ability to access high-speed graphics, video and gaming content from home and work computers.
Firms like Netflix in the US and Canada have figured out compelling business models to stream movies over the internet and are threatning the traditional movie rental business and regular cable television.
India’s broadband penetration rate is woefully small and speeds are still on low end of the spectrum, so Live TV Streaming in India is still a very niche industry. However with the expected surge in internet penetration expected over the next decade (some estimates put India’s internet penetration at 30% households in next few years), the IPTV and online TV streaming is expected to surge. Firms like seventymm.com which have led the online DVD rental business in India (India’s Netflix) will likely evolve into movie streaming firms as India’s broadband penetration takes hold, similar to what Netflix has done in the United States.
Broadband sticks and Laptop connect cards (offered by most carriers) enable the laptops and tablets to be wirelessly connected over a reasonably fast GPRS/UMTS/3G network – with the advent of 3G in India, this pattern is sure to accelerate.
Consumers today are demanding YouTube and Cricket streaming video from their laptops, smartphones and tablets. Content providers and distributors have to oblige if they hope to keep these consumers engaged and commercially viable.
For India, Mobile is specially important as it has close to 800 million Mobile Subscribers already. Granted that more than 90% of these are carrying feature phones and using the 2G/2.5G networks, smartphone penetration rate is accelerating and wireless tablets are being introduced as well by a variety of handset firms. Between the smartphones, tablets and 3G, one is looking at increasing Mobile Video and TV access over the airwaves in the coming years.
As mentioned above, Consumer is the King. With proliferation of devices around the home and on the go, plus busy urban lifestyles, consumers are demanding DVR recording capabilities as well as anywhere, anytime access to their favorite programs. A common trend in many households, which have acquired the new tablets like iPad, is that as soon as the first tablet arrives, members of the household including parents and kids make a grab for it and want to curl up in the bed with their favorite channels on YouTube, Netflix or other streaming services.
TV Everywhere is a developing trend and is being demanded by the consumer. Entertainment and Media industry are happy to oblige – to drive new revenue growth and keep the customers engaged with the brands.
What are the prominent TV and Video Streaming services in India :
- CNN-IBN Live : TV Portal as well as Live TV
- NDTV 24×7 : TV Portal as well as Live TV
- In.com : Has a Video Social Network (not live streaming generally)
- CNBC TV18 / moneycontrol.com : Business news streaming
- ESPNStar.com : Video Portal (not live streaming) – has lot of Cricket coverage for World Cup and IPL
- YouTube / Indiatimes.com : streaming ICC World Cup as well as IPL cricket matches
- Nautanki.tv : currently it’s website is not accessible (so not clear on it’s status)
April 16th, 2011