Posts tagged 'GPS'
The year 2012 has seen an exponential increase in adoption of navigation into automotive platforms, with over 200,000 cars scheduled to come with built-in navigation systems in India in 2013.
MapmyIndia, India’s leader in digital maps, GPS navigation and location apps for consumers and enterprise, today announced that India’s top-selling car models now offer GPS navigation powered by MapmyIndia. The leading car models include Honda City, Tata Manza, Mahindra XUV 500, Mahindra Ssangyong Rexton, Ford Endeavour, BMW 7, 5 & 3 series, Jaguar-Land Rover Freelander 2, Fiat Linea and Renault Scala. MapmyIndia has upgraded its navigation solution to include the latest version 7.1 maps of India. The maps – India’s most comprehensive, exhaustive, detailed and updated map coverage – cover 7.1 million places of interest, 1.9 million road kilometers, 600,000 towns and villages, 4,751 cities with street-level details, 39 cities with house-level details and 36 cities with full 3D city models and includes best-in-class advanced and localized navigation and driver assistance features such as extended lane guidance, junction views, sign-posts, live traffic, city guides and rich points of interest, regional voice guidance and regional maps.
MapmyIndia’s maps are being aggressively adopted by Indian consumers and car manufacturers, with MapmyIndia occupying the dominant market leader position in automotive navigation. Top-selling car models have introduced MapmyIndia navigation as part of their offering, starting this festival season – such as the new Honda City sedan, the new Tata Manza entry-level sedan, the top-selling Mahindra XUV 500 SUV and the premium Mahindra Ssangyong Rexton SUV, the Ford Endeavour SUV, the BMW 7, 5 and 3 series luxury sedans, the Jaguar-Land Rover Freelander 2 Luxury SUV, the Fiat Linea sedan, the Renault Scala sedan, among others. MapmyIndia has already collaborated with all leading car manufacturers across India to offer MapmyIndia GPS navigation to their consumers, including BMW, Jaguar-Land Rover, Mercedes, Toyota, Honda, Volkswagen, Renault, Mitsubishi, GM, Ford, Tata, Mahindra and Maruti.
MapmyIndia’s own GPS navi-tainment systems, including Portable Navigators, CarPads and fitted in-dash systems, are the best selling navigation systems and MapmyIndia has sold over 140,000 such systems already through its network of over 1500+ car showrooms and car accessory shops across 100+ cities in India. MapmyIndia’s version 7.1 maps provide first- and best-in-class advanced navigation and driver assistance features with visual cues, such as:
- Extended lane guidance (telling the user which lane to get into prior to a turn or exit)
- Junction views (how the upcoming intersection looks in real-life)
- Sign-posts (which major landmarks, localities and cities lie in the direction of upcoming turns)
- Day-time based turn restrictions (based on time and day, whether the particular road is 2-way or one-way in a particular directions)
- Live traffic (what is the live congestion on roads in the city)
November 8th, 2012
(excerpted from GigaOm Pro article at http://t.co/20B9JVyo)
Katie Fehrenbacher with Gigaom is traveling with Geeks on a Plane in India. She writes following stats provided by Google CEO Rajan Anandan to the Geeks on a Plane group :
Rajan Anandan on Indian internet scene : “We’re probably in 1996 in the U.S. in terms of the Internet market in India.”
Here’s the stats from Anandan’s deck. India has:
- 1.2 billion people
- The 9th largest economy in the world, with $1.7 trillion GDP
- 600 million people below the age of 25
- 22 languages
- 250 million in the consuming class — these are the folks that buy e-commerce
- 900 million mobile accounts, with 600 million unique mobile subscribers (many people have more than one account)
- 30 million PCs — it’ll be a mobile broadband world
- Average revenue per user (ARPU) is $3
- 100 million Internet users, and 120 million Internet users by the end of 2011
- By 2015 there will be 300 million to 400 million Internet users
- 37 percent of Internet users access the web from home, 27 percent from an Internet cafe, 22 percent from an office, 3 percent from school
- There are 50 million mobile data subscribers
- 5 million access Internet only on the phone
- In 2010/2011 e-commerce emerged as a $7 billion market, with $6 billion of that going to online travel
- By 2015 the e-commerce market is expected to be $40 billion
- 67 percent of e-commerce customers by electronics and cell phones. 18 percent buy apparel.
- 15 million 3G mobile subscribers
- Broadband is 250 kbps to 500 kpbs fixed line
- The use of smart phones will grow 52 percent CAGR
- There are 37 million Facebook users
- Google Plus use is bigger than Twitter use
- 23 million unique users on YouTube India
- There will be $1.3 trillion in online ad spend in 2011
- The English Internet will not scale beyond 200 million, says Anandan
- 159 million read Hindi newspapers and 31 million read English newspapers
- There will be a massive tsunami toward vernacular content on the web, says Anandan
- 70 percent of non-travel e-commerce is “cash on delivery” (no online payments, buyers pay cash when goods are delivered)
- This cash on delivery market has a 30 percent return rate
- Web 1.0 and 2.0 are happening at the same time in India, says Anandan.
Some Internet sites that have found success in India:
Thanks to Gigaom for the above post.
December 14th, 2011
Mobile Apps Conclave – the conference organized by CellStrat concluded successfully on 29th April, ‘11 at The Chancery Pavilion Hotel, Bangalore. The Conference saw tremendous interest with a large no of audience from all over India. The star-studded speaker lineup and intuitive content on Mobile Apps and Web fueled interest in this event. The theme for this event was : “The Mobile Web Disruption – Life, Media and Business get Appified”.
In addition to Bangalore, audience came from cities like Delhi, Mumbai, Hyderabad, Kolkata, Ahmedabad and Chennai, both from brands and senior management of companies as well as the developer community.
More than 200 blue-chip audience participated in this event on the hottest topic in modern times – Mobile Apps, App Stores and the Mobile Internet. Most brands, mobile device manufacturers, app store and app development firms were present to learn about the Business of Mobile Apps and Web.
Details of the event and photographs are available at http://www.mobileappsconclave.com.
Event Brief :
The Mobile Web – the new name of Growth around the world. Mobile Internet Tsunami – as many refer to it.
Mobile is the industry of this decade. Mobile has taken world by storm. The feature phone growth is fast evolving into smartphone growth driven by the emergence and popularity of The Mobile Web and those tiny ubiquitous Apps – hundreds of thousands of them literally. Mobile Web is upending so many industries, it is breathtaking to say the least. Many of these businesses are succumbing to the trend which the venerable firm Apple started – businesses like news and media, advertising, gaming, productivity, publishing, telecom, entertainment, commerce, financial services or healthcare..the list goes on and on. Whoever you are, wherever you are – either have an App and Mobile Media strategy or be prepared to loose substantial traction in the marketplace – because, indeed, your customers are App savvy even if you are not.
You are on the road and want to check nearby promotions, there are many apps for that; you want to track your supply chain, many apps for that too; track Social Network updates; many apps there as well; there is even an app for Confessing to God. Apps are orchestrating the growth in intelligent smartphones; next playground is Tablet followed by Computers. Are you ready for the brave New World of Mobile and Mobile Tablets ? Are you ready for the Mobile Web revolution ?
Conference Sessions :
Here are some notes from the Keynotes and Panels that transpired at this event.
In the morning session, there was an intuitive keynote by Pratapa Bernard, Vice President and Head – COE – Data Services (Emerging Markets) at Vodafone. He addressed the impact of the Mobile Web and Apps on the modern consumer and businesses. He mentioned the imperative need to focus on user experience and not technology itself citing the example of Apple etc. He went on to say that 80% of internet access in India in 2015 will be from mobile devices.
Next came a panel on “Mobile Apps go mainstream – Content, Engagement and Lifestyle on Mobile Apps”. This panel discussed the Mobile App revolution and how Content and Entertainment is being delivered via Apps. The panel speakers included Rajiv Kumar (CEO – RockeTalk), Deepak Swamy (Head – Flypp App Store, Infosys), Sanjay Bhasin (VP-Getit Info Services), Vikram Tanna (VP – STAR Digital), Rajesh Reddy (CEO, July Systems) and Narasimha Suresh (CEO – TELiBrahma). This panel focussed on App monetization and how developers are finding it a challenge to monetize their apps. This panel also discussed the need to “Indianize” the Western business models, cost structures as well as offerings to make them work in India. On HTML5, the panel members said this new standard will be big against Mobile apps but the “when” is not clear yet.
After the first panel, there was an interesting keynote by InMobi (top Mobile Advertising firm) executive Sridhar Ranganathan (VP-Product Management) on how market pressures are forcing firms like InMobi to push the boundaries of creativity with immersive advertising and the need to think of Mobile Ads like mini-apps. He mentioned the need to un-learn the PC and focus on Mobile as a separate experience.
In the afternoon session, there was an innovative keynote by Sunny Rao, MD – India and APAC of Nuance Communications. Sunny spoke about some of the innovations in Mobile Web world surrounding Speech Technology, Voice-based Social Networking and automotive vehicles as mobile channels. Sunny’s keynote was followed by an interesting panel on innovations in Mobile Apps and Mobile Web. This panel had some true Mobile innovators in Amiya Pathak of ZipDial, Kalyan Manyam of MojoStreet, Indus Khaitan of Bitzer Mobile and Soumitra Sharma of IDG Ventures. This panel discussed specialized vertical Apps which are popping up in industries like Payments and Commerce, Social Gaming, Healthcare and Education.
The Mobile Innovations panel was followed by a Startup showcase where Sriram Mohan, Associate Editor at YourStory.in helped introduce some startups which are creating innovative business models in the Mobile App ecosystem.
The last (but not the least) panel was on Emerging Devices and Tablets. Advent of Apple iPad has opened a whole new world of possibilities and truly heralds a world of post-PC era. Prabha Aithal, CTO at CanvasM moderated a panel of speakers which included Alap Ghosh of Mobango (App Store), Pradeep Rao of Research in Motion, Ashish Gupta of Helion Ventures and Dr Sharad Jaiswal of Alcatel-Lucent Bell Labs. This panel discussed the impact that the tablet and emerging devices are having on the ecosystem. Emerging Devices is a hot new area and is seeing digitization of content at a blistering pace from a variety of industry verticals like publishing, entertainment, retail, media etc..
Conference Partners :
Overall, it was an action-packed conference with active participation from speakers and audience. Partners included Presentation Sharing Partner authorSTREAM on which the presentations by CellStrat, event speakers, exhibitors and partners can be found. The Mobile App Partner, Hazel Media provided an event app for this conference. Whereas the Mobility Partner, MobiVite published a Mobile WAP site for the same.
InMobi was the Platinum Sponsor for this event. AgileCO was the Gold Sponsor. Other supporters included partners like MOMO Bangalore, The Morpheus and Indian Angel Network (IAN). Media Partners include the online media firm YourStory.in and TelecomLead.
YourStory.in was a Premium Partner for this event and it provided online media visibility as well as Anchor support for the event.
Mobile Solutions Expo :
This conference also saw an interesting exhibition on Mobile Solutions where some innovative app companies exhibited their apps and solutions. This Expo dazzled the audience with some interesting apps and solutions in the Mobile space. The exhibitors included WINIT, Nanostuffs, RockeTalk, Bitstream, Softtrends, MobiVite and some others.
For photos and other details from the event, check the event website at : http://www.mobileappsconclave.com.
Shyam Kamadolli (Director – Fidelity Growth Partners India) was one of the attendees and has some intuitive notes from this conference on his blog : http://skamadolli.wordpress.com/2011/04/29/india-mobile-apps/.
May 16th, 2011
Mobile Apps and Web have taken the world by storm. Certainly, Apple deserves credit for orchestrating the Mobile Web experience when it created the iPhone and its App Store. In the process, Apple unleashed the creative energy of hundreds of thousands of Mobile developers worldwide. As of last count, Apple App Store counts 350,000 Apps in the store. With the launch of the iPad tablet, Apple popularized the Tablet computer category and now lot of developers are developing Apps for the Tablet version. Tablet has started what most refer to as the post-PC era. Certainly firms like Microsoft, HP and Intel are in lot of trouble as many consumers and businesses are going the Tablet way instead of upgrading or buying regular PCs and laptops. Now Apple is trying to bring the App experience with its launch of the MAC App Store.
Mobile Web is the latest and greatest Media channel today. It is a most apt media channel for a variety of reasons which we will explain a little later in this post.
Are the various Media firms and Brand Marketers prepared to adjust to this titanic shift of Mobile-based Media ? Do Mobile Apps and Web even belong in a firm’s Integrated Media portfolio ? We will attempt to answer these questions below.
Today media consists of various channels :
How does Mobile Web fit in this scheme ? The schematic below elaborates the various Digital and Mobile Advertising formats :
Digital Media Channels
Consider this (taking Indian context here) :
- There are 770 million Mobile Subscriptions today (out of a total population of 1.2 billion people) – granted only 550 million are Active Mobile Subscribers : still almost 45% of Indian population are active Mobile Subscribers
- India has less than 10% internet penetration
- Mobile is the first and only communications tool for most Rural and Semi-Urban Audience in India
- Mobile is personal, has context, is location-aware and is always ON
- Admittedly 90% of Indian mobile market is comprised of feature phones, leading to SMS as the dominant marketing channel in India. But the fastest growth rate is now seen in Smartphone uptake – with acceleration in sales of cheaper smartphones from the likes of MicroMax, Lava etc in addition to established Brands like Nokia, Samsung etc. Mobile Web is now proliferating throughout the Indian consumer class much more rapidly than the feature phone growth.
- The 3G launches this year will only accelerate the move to Broadband Mobile Services (think Mobile Web with much superior user experience and faster speeds)
- The post-PC era may have started with Tablets taking over the role of laptops and computers. Many leading businesses and business execs are using tablets for business travel instead of their laptops now.
- Print Media and Book Publishers are rapidly shifting en masse to Mobile Apps and Mobile eReaders as the delivery channel.
- People are increasingly consuming media, content and advertising on Mobile phones and tablets.
Given the above advantages – Mobile can be a top Media and Marketing Channel for any Agency or Marketer today in India, much better than the Internet at least.
Now how many Brands and Media Agencies in India have actually integrated Mobile in their portfolio ? Our research indicates that most Media Agencies and Brands in India are yet to include Mobile as a captive Media channel (more on this in our upcoming Research Report : “Mobile Apps Innovation Report for India“. Contact us for details). Though many firms have tried the SMS and VAS marketing route in India, the future now lies in capturing the Mobile Web and Mobile App Media market which is developing rapidly in India.
Our upcoming conference on Mobile Apps (April 29th) – the “Mobile Apps Conclave – Bangalore” will address the entire gamut of topics on Mobile Web and Mobile Apps. Do not forget to register – there are some early registration promotions going on right now.
March 7th, 2011
The Mobile Conclave was organized by CellStrat and Amity Innovation Incubator at Amity University campus in Noida on 22nd Jan 2010. The conference saw dignitaries from the mobile industries presenting their views, optimism and apprehensions on future of mobile advertising and VAS. The conclave was kick-started by Vivek Singhal (CEO, CellStrat), he presented the facts and trends prevalent in recent times in the mobile industry in India and abroad. Vivek was followed by Milind Pathak, Vice President of Comviva who talked about various key issues and aspects facing the Indian Mobile Media environment and service providers.
The first panel deliberated on “Mobile Advertising in India: Today, Tomorrow and Beyond”. The main debate happened around the point that mobile penetration is almost ten times the penetration of internet and substantially more than any other form media, but can mobile as a media can be compared to other traditional advertising medium- TV, radio and print. The panelist were not very judgmental on future of mobile advertising because of some hindering factors like small screen size, low speaker fidelity and penetration of high end multi media phones. The successful role of 3G services are what everyone is looking out for which would for certainly enhance the multimedia experience of the consumers and that would give the much required fillip to the mobile as an important advertising medium. Currently the new advertising media contributes to only 1% of the total advertising pie, which for certain is going to increase, as per the panel members.
The second panel had their discussion focused on “Mobile Value Added services”. The panelist had representatives from VAS producers and mobile service providers. It was interesting to know that there were around more 200 VAS services available in the market, but far too less are subscribed, mainly it’s the ABC (Astrology, Bollywood , Cricket) trio which have succeeded, so the mobile service providers have to look out for ways to promote the other Value-Added Services which are more relevant for the consumers to subscribe. M- Commerce which includes mobile banking, mobile money and mobile payment was agreed upon as one of the VAS services which have a lot of potential in the market. Mobile social aggregation was also touted as one service which could become popular amongst the mobile trendy younger generation.
The third panel debated the Mobile Web and Mobile Apps ecosystem in India. The panel said that while the West has seen the likes of venerable iPhone create a robust Mobile Apps environment, Indian market is still to mature on this front due to lack of 3G services and high-end handsets. Two panelists from top GPS firms (MapMyIndia and SatNav) listed the opportunities in mapping apps in India and recognized the lack of mapping data in the Indian context. The panel agreed that Mobile Apps is the future of Mobile growth in India especially in the urban segments and India-focused App Stores are now being announced. The speaker from Spice Digital Vinish Kathuria announced the Idea Telecom App Store developed by Spice. All panel members agreed the Western Models like the Apple App Store need localized apps to take off along with high-end smartphone growth before the apps space will become a bigger market in India. But all agreed that this phase is round the corner with 3G spectrum to be conducted soon and several home grown App Stores in the process of being launched now.
The next panel was on VC and Angel Investing in the Mobile and Telecom space. As expected, the audience had plenty of questions on what the VCs are looking for in the startup space where they would like to invest. All the Venture Capitalists were stressing on one point :- however innovative the idea is, if it is not scalable to at least pan- India level or a large enough scale, then it’s fairly hard to attract investors – VCs are looking for scalable viable models which have been proven to some level of success at least. “A man and a plan” strategy without a working prototype and no customers typically will not see investors who want to invest in the venture.
February 1st, 2010
Seven unqiue abilities of the mo bile have been known for some time now…just to remind all of you…following are those seven:
1st unique ability – mobile is personal
2nd unique ability – mobile is permanently carried
3rd unique ability – mobile is always on
4th unique ability – mobile has a built-in payment channel
5th unique ability – mobile is available at the point of creative impulse
6th unique ability – mobile is most accurate at measuring its audience
7th unique ability – only mobile can capture the social context of consumption
Now we have the 8th unique ability. only mobile can offer augmented reality. Its discovery is credited to Raimo van der Klein of Layar the Augmented Reality browser, out of the Netherlands, which (Layar that is) is currently just about the hottest story in all of the mobile telecoms industry.
Now, just in case you happened not to know exactly what is this augmented reality, let me give two quick examples, both from Layar. First is their browser, and it illustrates ‘media content’ perfectly. You need to have a cameraphone for augmented reality – and two thirds of all phones on the planet are cameraphones. Usually that is not enough, like Layar itself requires also that you have a smartphone such as an Android operating system smartphone. But AR definitely requires a cameraphone. How does Layar work? You point your cameraphone at some view in your city. The normal view in the cameraphone screen is that of the city. Then you turn on Layar. You still see the city, but superimposed upon the image, are specific dots with further information – here is a Pizza Hut, here is a cash machine, here is the nearest toilet, here is the museum, this apartment is for sale, etc. To do this type of ‘augmented reality browser’ the phone needs both the GPS for precise location-positioning, and the compass ability, so the phone ‘knows’ in which direction you are pointing the cameraphone. You cannot have the dot of the Pizza Hut above the McDonald’s… Note that the ‘media content’ here is the dot that is only visible in your cameraphone screen – and then we can add information – click here to get a coupon for the museum, or click here to see the menu and prices at the restaurant, etc.
It is the same concept as fighter pilots have had for many years now, where when they look out of the cockpit, and see the view outside, the clouds and sky, and they see a couple of other jet fighters, the computerized radar and plane tracking systems of the modern jet fighter, will put little green circles around those fighter planes who are on your side, and little red circles around the fighters who are your enemies. This way, as you maneouver doing rapid turns of 6 G’s, twisting in the sky, you don’t accidentially start to shoot at your own guys. Like very many innovations in our consumer lives, this – augmented reality – found its first uses in the military. But now we have it in our phones.
What can we do with it now? The opportunities are almost endless. We can expect many games in this area, like hunting for ghosts perhaps or UFO’s as AR is very suited for showing things that do not exist in reality. It could be used to show new buildings what they look like in their intended habitat, before they are built, or as various options are considered. The beauty is that you can create 3 dimensional images that you can then ‘walk around’ and see from all sides, as is now being used in innovative ad campaigns such as Ford doing for some of its cars. And we can well imagine AR used in museums, so if you see Churchill’s desk in the real world, you could then use your cameraphone to see the Prime Minister sitting at his desk. Or you could see the bones of a dynosaur, and then through AR, see the same dinosaur but what it looked like with its skin and in its habitat. The opportunities are endless – what of the historical church, that was bombed in the war. Its been restored now, but through your cameraphone, with AR, you could see the church how it looked after the bombing, and see a recreation of the restoration perhaps…
(Source: Communities Dominate Brands)
December 21st, 2009
Nokia is the world leader in mobile phones. Nokia has about 44% market share selling over 400 million cell phones each year out of a billion unit market. This results in Nokia being one of the most respected brands in the world. In India mostly, when anybody first buys a mobile phone…it’s none other then Nokia. That’s the good news.
The bad news is that due to tremendous competition, Nokia is expected by Frost & Sullivan to see their global market share continue to decline from 44% today to around 36% in 2014 (for more information reference Frost & Sullivan recently released Market Insight 2009 North American Smartphones). And, when you consider just the SmartPhone segment, others like Apple, RIM and Google’s Android (& their OHA partners) may assume global leadership in SmartPhone market share.
In North America, Nokia is in a difficult position with just 5% market share. How in the world does such a great company have such poor results in such an important mobile market as North America? Some of the answers may surprise you.
Nokia has a particular way of developing and marketing their mobile phones. It must be working OK to have been able to lead the world in production year after year. But, the way they design their phones – down to the way in which keys are designed in their keyboards – is very ‘European’ that resonates well outside North America but does not resonate well with consumers in the North America.
Mr.Gerry Purdy of Frost & Sullivan blame much of the poor performance in the US market on design principles. If one looks carefully at Nokia phones against American phones, they have the following characteristics:
1) All use the same font on the display – the same unattractive font used in marketing literature. No one knows why but the font is not attractive to many people in the US (from talking with lots of users and other analysts).
2) The keys in Nokia’s phones (both 10-key numeric in feature phones and alphanumeric in SmartPhones) have a square shape and no raised domes. All SmartPhone in the US by other manufacturers have rounded keys with domes & inter-key spacing which gives the fingers a more positive feedback.
3) The Symbian OS, while very good technically, has a user interface style that seems foreign to those in the US.
4) Symbian is currently Nokia’s core OS for S60 phones. Symbian is a very solid OS technically and works well with GPS and other device enhancements. But, the core design principles have a look and feel that is different from the iPhone, BlackBerry, Palm WebOS and Android environments work. Symbian phones can do the same things but the orientation and presentation to the user is ‘different’ and doesn’t seem intuitive.
So, what should Nokia do? Here are some of the things that Mr.Purdy feels that Nokia should do in order to become more successful in the US market:
Change the Identity – Use a more friendly font and have screens and keyboard designed to work in the US environment. The E71x that was designed in the US still confirmed to the Nokia European identity and style. Keys have to be rounded with domes and small separation from other keys. The entire look and feel needs to migrate into a set of design principles that are US centric.
Reorient the Ovi App Store – Migrate Ovi to be positioned as an on-device app store supported by a web portal instead of the other way around.
Use a Different Product Segmentation – Segment the market around user’s needs and price points instead of specific technical feature sets. Music should be on all phones with richer capabilities like stereo audio on higher end units. Video should be on all phones with more features on higher end models.
Develop a Maemo Line for the North American Market – Nokia could take their new multi-tasking Linux-based OS and design a line of handsets that would be well-received in the US market but it would have to make sure the design principles focus on US needs not European. They could integrate features and services that would make it differentiated in the US market.
Nokia just announced a Windows based Netbook under the brand Nokia Booklet 3G. It has 3G wireless built in with a swappable SIM card as well as Wi-Fi. It will launch in October with Windows 7 with Ovi Suite and Social Hub that will assist users with social networking. The hardware specs include a 10.1”, 1280×720 display, Atom Z530 & 1.6 GHz processor, 1GB memory and 120GB 1.8” HDD. They will likely realize reasonable success with their new Netbook entry if they can get the price under $500.
Nokia is doing well in the low end of the market. Nokia will likely continue to maintain worldwide dominance in low cost feature phones on a global basis. No changes are needed there.
But, in the higher end of the market – characterized as SmartPhones with a rich mobile, keyboards and app stores – Nokia needs to make a new concerted effort. Nokia will get significant market pressure from Samsung, Motorola, LG, Apple, Palm, RIM and HTC. The race for market leadership in the SmartPhone sector five years from now is completely up for grabs.
(Source: Frost & Sullivan)
September 19th, 2009
Yes. It seems that number of students who bunk classes have become so high that universities are not left with any option but to track it’s students. In order to do this, a prestigious Japanese university is giving away hundreds of iPhones, in part to use its GPS to nab students who skip class.
(Source: Wireless Week)
May 29th, 2009
(Excerpts from Mobile-Financial Services)
Consumers are catching on to mobile coupons. In fact, redemption can be 10 times that of their paper cousins. Nowadays, marketers are able to identify where consumers are and push mobile coupons to them.
Thanks to several new mobile marketing platforms.
All these new apps offer easy redemption at point of sale, pay-for-performance fees and real-time campaign tracking.
The apps automatically retrieve coupons via GPS negating the need for consumers to browse for offers, memorize SMS shortcodes or play with zip codes. Redemption is also simple.
May 26th, 2009
According to BusinessWeek (print edition dt April 20, 2009), Google is testing location-based advertising to drive more bang for the advertising buck. In March, Google started placing local-business ads on Urbanspoon, A GPS enabled mobile app. This app has capability to identify the user’s location and then recommends places to eat nearby. This allow Google to provide a better return on advertising dollars. In a down economy, advertisers are looking to get better return on their advertising investments.
April 11th, 2009