Posts tagged 'Bangalore'

News Corp., AT&T join hands to for providing Mobile Education on Tablets

News Corp. is forming a partnership with AT&T Inc. to provide tablet-based learning and assessment products for kindergarten through grade 12.

The two companies said Monday they would offer a 4G mobile platform on tablets through a pilot program this coming school year. News Corp. also announced that its education business would be named Amplify.

The media company’s statement on Monday was its most detailed outline of its plans for expanding into the education sector since it spent $360 million in late 2010 to buy 90% of Wireless Generation, an education technology company that makes online tools to evaluate students and personalize instruction. Wireless Generation forms the core of Amplify.

Amplify will take Wireless Generation’s offerings a step further by introducing more original curricula and tools designed for students rather than teachers. In an interview, Joel Klein, News Corp.’s executive vice president in charge of Amplify, said it was critical that students have access to the platform both at school and when they take tablets home. “The idea that you can do this 24-7 can really change the game,” said Mr. Klein, who was chancellor of the New York City Department of Education before joining News Corp. in 2011.

The K-12 e-learning market in the U.S. is roughly $5.4 billion currently, a fraction of the amount spent on traditional educational materials like textbooks. But the digital market is growing about 20% annually, according to Michael Horn of Innosight Institute, a non-profit think tank.

Educational publishers such as Pearson PLC, Houghton Mifflin Harcourt Publishing Co. and McGraw-Hill Cos. education unit are already endeavoring to expand in digital, while technology companies including Apple Inc. also are trying to establish a presence. At the same time, states are cutting back on spending for textbooks.

Most of the content of companies like Pearson, McGraw-Hill and many others for K-12 segment is being digitised and programmed into tablet formats in Bangalore, India too as a cost cutting measure as well as they are also able to find market for their products in India and thus lot of schools and corporates are getting subscription based services for accessing such content on tablets.

(Excerpted from article in WSJ)

 

August 1st, 2012

I hate clicks and I am happy about it…:)

We at CellStrat are in research and I personally always hated clicks model in online advertising world. WHY???…

For the simple reason that clicks are so costly and often without desired results . Industry, mostly has not seen better than 0.1% click through success rates for ages. Ad networks tout success at a 0.05 percent click-through rate. Still, advertisers and publishers run for them. What’s the use of these, when the first time a person sees a banner ad is the time, they’re most likely to click. But ad recall happens after five impressions, and changing purchase habits takes even longer. How on earth can the research reports be promoted online on so costly real estate.

We also organise conferences around our research themes like the one we are organising now aptly titled India Digital Forum on digital media (our latest research area). Our last conference was Mobile Apps Conclave in Bangalore organised around our recently concluded Mobile Apps Research. I tried promoting this conference for the first time on inMobi mobile ad network as Bangalore was a new area for us and deliberately chose CPM model instead of CPC. I made sure that banner ad contained complete information about date, venue, theme, website etc. ad received a whooping 1.83 million impressions just in 3 days time which was amazing against just 33 clicks. We also got a few attendees who mentioned about seeing our ad on mobile ads which was satisfying enough to make my belief go stronger in CPM model. I fail to understand how can companies spend millions even billions in CPC ads when there is so low success rate.

Today I read an article on reasons why people should hate the click by Peter Platt, the President of Tipping Point Media. Below you can find briefly, the main points given by him and you may relate them directly to my above example:

Reason 1: 99.9 percent of banner ads don’t get clicks.

Reason 2: As cost erodes, so does content quality.

Reason 3: Clicks and sales are not the same thing.

Reason 4: E-commerce is not the centre of the economy: People research online, determine their product interests and needs, but then go to retail to buy.

Reason 5: Cost-per-click comes at the cost of targeting: Since the early days of online advertising (late 90s), there’s been a lot of interest in only paying for response — thus, the advent of cost-per-click (CPC) marketing. After all, what marketer wouldn’t want to only pay for response? But the problem with this approach is that all too often, CPC ads end up being targeted to people who click the most, instead of being targeted at your desired audience. The typical outcome of this type of effort is a sudden increase in response, but no noticeable increase in sales.

Reason 6: Clicks are contrary to every other media effort: Ever wondered why advertisers keep on advertising day in and day out on TV? TV ads interrupt the flow of a program, but they don’t expect an immediate response. Then why is online advertising held to a different model?

It’s more about exposure then clicks… Advertising is about building awareness, consideration, purchase intent, and — yes finally — sales.

So stop focusing on clicks and instead work a little harder to demonstrate business impact. It’s there. You just need to look a little harder.

July 21st, 2011

$10 color mobile soon to be launched in India

Gee Pee Infotech, a Bangalore based company is gearing up to launch Rs.500 ($10 approx.) mobile, India’s first cheapest color phone soon. I feel it will be a boon for tourists coming into India as well as huge rural population of India. Company plans to acquire 5% of Indian market and I feel, if their phone works fine, they will be able to achieve that market share in very less time.

January 1st, 2010

Now detect fake currency notes in India using mobile

Neha, a student of Vidya Vikas Institute of Engineering and Technology in Mysore says, “The increasing number of counterfeit notes in the country prompted me to develop this device. A trained eye can detect a fake note, but not the common man.”

She developed a mechanism by which a cellphone can double up as a counterfeit note detector, and for this project, she won the Rs. 1 lakh (Approx. US$ 2500) prize at the Innovation Challenge, organized by Schneider Electric India, where Neha competed with 150 entries from engineering colleges across the country, reports Gayatri Nair of Bangalore Mirror.

(Source: siliconindia news)

1 comment December 29th, 2009

Now mobile to act as a Credit Card

Citibank has rolled out its Citi Tap and Pay program on a pilot basis in India. Using near-field communications technology, Citibank has launched a next-generation, contact-less, credit card payment mechanism in Bangalore.

July 4th, 2009

WiMAX, LTE and HSPA set to revolutionize the way we communicate and access information

The one-day seminar on Wireless Test World took place here in Bangalore, India on Friday. Experts noted that the world was set to step into an age of ubiquitous wireless networking with the advent of WiMAX, LTE and HSPA.

These high-speed technologies will not only revolutionize the way we communicate and access information, but also provide opportunities for previously impossible product and services, said Sunil Motwani, General Manager, Electronics Measurement Group, Agilent Technologies India Ltd.

The event was organized by Agilent Technologies, the world’s premier test and measurement company and a technology leader in communications and electronics. Various next-generation wireless and broadband technologies were showcased at the event.

Vishal

July 26th, 2008


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