In Barcelona, Spain at Mobile World Congress (MWC), Microsoft Corp. announced the availability of the Windows 8 Consumer Preview.
On the third day of MWC event, Microsoft showcased Windows 8 running on a selection of new x86- and ARM-based reference hardware. The OS will be offered on PCs, tablets, and smart phones.
Microsoft says that since the Developer Preview it ran back in September, the forthcoming OS has progressed, and represents a “more complete view” of the capabilities of Windows 8.
Microsoft says that Windows 8 will be capable of running on four “system-on-a-chip” sets: the Nvidia Tegra 3, the Qualcomm Snapdragon, the Texas Instruments OMAP, and the Intel Cloverfield. The same code can be used for both X86 – and ARM – based devices.
Individuals are able to have a look at the Windows 8 cloud functionality, and the new user interface that feature tiles which update in real-time. So, if you happen to have a weather app loaded on your device, its tile will automatically be updated any time there is a change in temperature, for instance.
Microsoft showed off several Windows 8-based devices during its event, including an Acer Aspire A5 that comes with a motorized door that opens to reveal ports. Unfortunately, many of the devices were already on display at the Consumer Electronics Show, so there wasn’t much new to see.
Through this preview, Microsoft has also launched the beta version of the Windows Store, which features a collection of new Metro-style apps created by the company, as well as third-party developers. They can be downloaded for free. The Windows 8 Consumer Preview is available for download (Free Download) in English, French, German, Japanese, and simplified Chinese languages.
March 1st, 2012
The growing popularity of netbooks – smaller, lighter and cheaper laptops with almost similar Web capabilities as big-screen versions – is set to change the world of mobile marketing and media.
Brands such as Acer, Hewlett-Packard and Asus have already launched netbooks priced between $300 and $400. Dell is expected to debut its own version, although there is no inkling that Apple may come out with its netbook.
According to Pholop Solis, ABI principal analyst for mobile broadband in Oyster Bay, NY, A netbook is easier to carry out of the home because it is smaller and lighter, and it is also easier to tote around the home. Also, some people are buying them to use for email and presentations when they travel for business so they can travel light. The popularity of netbooks is possible because of their price range – mostly between $300 and $400, so far.
ABI Research expects netbooks’ sales to more than double to about 35 million units in 2009, and for that to continue to climb in 2010. Some of these will be purchased as secondary devices to get on the Internet by consumers who would not have bought a second laptop. Some of them will be purchased by consumers as a replacement for an older laptop instead of buying a new laptop. Today’s netbooks resemble small laptops – they practically are except that they have processors that are less powerful. Early movers in netbook space have been Acer and Asus as two main leaders in the market.
Netbooks are increasingly being offered with mobile broadband and increasingly coming with GPS as well, these devices certainly bring opportunities around location-aware services and advertising. They will used while walking the way smarpthones and mobile Internet devices will be used, but they certainly will be used on-the-go more often than laptops.
Mobile devices, in general, are expanding from just cellular handsets to include laptops, netbooks, mobile Internet devices (MIDs) and even mobile consumer electronics devices – things like game devices, portable media players, cameras and camcorders are gaining mobile broadband connections for data-only to increase their usefulness.
In this context, smartphones with better browsers, netbooks, and MIDs are filling the need to be able to access the Internet from anywhere on just the right device, depending on the person’s preferences and needs. This means Internet will be consumed, via the smartphone and netbook channels in the longrun. On-the-go, various devices will fill the need to get on the Internet. However at home, nothing can fully replace the PC.
How should marketers and advertisers react to this phenomenon?
The fact that Internet access is being done more and more from anywhere means that advertisers have to take this into account.
Location-based advertising is one part of this. Properly done, mobile advertising can be very useful to people who are already searching for places and using services in the context of their current location and next destination.
(Excerpts from Mobile Marketer)
February 10th, 2009