April 21st, 2009
Tomi Ahonen is a famous author in mobile space and a key global expert on Mobile Strategy. He has produced some leading mobile media books over the years. His latest book is “Mobile as 7th of the Mass Media” and it available here.
Quote from the book publisher :
The book starts by setting the stage by examining the overall industry and the consumers of mobile content in four chapters. Next Tomi devotes two chapters into explaining how to build compelling content to mobile, and exploding the myths of the limitations of supposedly too small keypad and tiny screen. In the book he then devotes a chapter each to the most promising early media content types: music,gaming, TV, internet, advertising and social networking. Tomi explains what works and what doesn’t when deploying content to the mobile. He also includes a chapter on SMS text messaging.
In the book Tomi expands his 5 M’s mobile service theory to 6 M’s. He discusses the seven unique benefits of mobile as a mass media channel,and he discusses how mobile phones have evolved through the 8 C’s. He concludes the book with essays on related matters such as disruptive factors now creating new opportunities, and a chapter on discussing why the American industry lags the rest of the world in mobile telecoms.
Tomi has also recently published two eBooks (called Pearls) which are based on real Mobile experiences and are wonderful reads for anybody trying to understand how mobile has been used a media or customer outreach tool by leading firms around the world. The eBooks can be ordered here.
Tomi – Thanks for producing such awesome mobile intelligence content. It is a pleasure reading all of your books and eBooks.