Mobile drives the Spark in Startups (notes from MobileSparks conference)

August 10th, 2015

Shradha Sharma of Yourstory.com asks the Startup community to maintain that Spark, regardless of where one is in the journey of life. That Spark may be humility or grace, appreciation for others, lending a helping hand etc. Essentially the point she made, and very well so, that in our “Rat Race” for success in life, perhaps we might have forgotten the more human elements, things which bind us together and a feeling of elevation. Shradha was speaking at the recent YourStory event Mobile Sparks in Bangalore.

I couldn’t agree more. In our quest for success, perhaps we might have forgotten to remember some old friends, or forgot the fact that a good night sleep is more worthwile than achieving a Unicorn status. Big statement, but I insist.

I think the subject is about balance. Nobody is saying that one must give up on one’s dreams. But it must not drive consternation to a level that one forgets the basics of humanity – a desire to do good, be kind, have a positive impact and effect larger good. As many have said, a Startup needs to have an objective larger than valuation, or a profit or loss statement. It is about “value creation” at the end of the day, to quote my friend Manish.

Ok, with that, I come back to the startup notes. The recently concluded event MobileSparks by Yourstory had some great speakers from most of the leading firms – Flipkart, Snapdeal, Grofers, Practo, OYO Rooms, Peppertap, SAIF partners, Inventus, Matrix Partners etc.

Here are some sundry highlights from this event :

Freecharge – Initial adoption strategy – Make first transaction brag-worthy. Eg give away a burger for first recharge.
App installs is not a good metric. Transactions is good metric.

OYO rooms
OYO is envisioning a future of amazing hotel experience. Some potential ideas :
- Manages entire hotel experience.
- App – does booking. Shows nearby restaurants, gets you cab with Ola cab widget,
- Ops team does background audit regularly of hotels
- Alerts – eg room 345 not audited since last three weeks or 5 acs in a hotel broke down
- Correlation between auditor reports and customer feedback audits auditors themselves
- If AC is broken open ticket to get electrician automatically
- Pre-check in from airport. Submit ID card picture before even you reach.
- Could alert property manager that customer is about to reach.
- Mobile key to door
- Reminder to turn on AC or heater from before. Mobile can store customer temperature preference.
- Connect to WiFi automatically.
- Mobile motion sensors based DND (do not disturb). Check if person is sleeping and motionless.
- Checkout from app. Pay from mobile wallet. Feedback on the go on app.

Matrix partners (VC) :-
App distribution -
- Inmobi ads, AdMob, Adwords
- OEMS like micromax lava etc
- App stores.
- Facebook ads
- Google ads
- App Store optimisation or ASO

Lybrate :-
Online consultation app for patients and doctors
- Very less doctors in India compared to patients.
- X axis :- Online, offline
Y axis :-
Discovery – find practitioners
Transaction – create transaction
Delivery – participate in delivery or actual doctor patient communication / consultation
Lybrate is in online healthcare delivery space.
- Got doctors first ie supply first. Then demand ie consumers etc.
- Need hooks on supply side to hold doctors while demand builds up.
Opportunities :-
- Lot has happened in discovery already.
- Transaction and delivery side is left. Healthcare devices can be used. Consumer hardware is big area.
- 70 million diabetes patients in India. Devices for them.
- Revenue model – online consultation commission from user – 5% to 15% of doctor fee.

Flipkart :-
Piyush Ranjan. SVP. Flipkart.
Key idea :- Build a Cathedral. Not walls or bricks.
Eg -
Build for phones with no data. SMS or USSD as underlying protocols. Also phone to phone connection.
Eg -
Reliability is in short supply. Eg IRCTC is not reliable.
Eg -
Build for the low end.
Eg -
Building speed as a feature. Eg google suggest and google instant.
Eg -
A broad base need like education.
So far mostly online classrooms. But how about continuous learning which mimics human whole life ?

Practo
healthcare app for doctors and patients.
Started web-only in 2008. Mobile first now.
Mobile search -
2 lakh doctors
2x non metros
3x conversions
3x engagement
Weekend traffic
UGC declined in mobile though compared to web. Consumers write smaller reviews on mobile compared to web. Struggling with this now.

Practo ray
40000 doctors
2x appnts
3x records
3x engagements

Practo tab
Helps in locking in supply
20% richer data

Practo
10 million searches

Snapdeal
Anand Chandrasekaran, Chief Product Officer
- 19 m registered users
- 1.5 L sellers (I am told less than 10000 are active, more on this in a later post)
- wants to achieve 10L sellers in few years (how many will be active ?)
- 5m daily active users
- Freecharge – 2 out of 3 visitors end up transacting

Other ideas that were discussed :
125 million English speaking Indians. Leaves a billion non-English users. Need to tackle them.
300 million internet users in India currently. To grow to half billion internet users in 2-3 years. Mostly via Mobile Web.

 

Filed under: 4G,Android,Apple,Bharti,Blackberry,e-Commerce,Gaming,Google,Health,India,Internet,iPad,iPhone,Location Based Services,m-Commerce,Mobile Applications,Mobile Devices,Mobile Marketing,Social Media,Startups,Technology,Telecom Carriers,Venture Capital,Wireless Carriers

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