Archive for January, 2016

Top Mobile Trends for 2016

Mobile Trends for 2016

2015 was a red-hot year for mobile technology.

The number of mobile devices has now surpassed the global human population. More than ever, consumers are interacting with businesses using their mobile devices before going through any other channel As “mobile-first” becomes the norm for every age group, consumers from all demographics are able to quickly understand each other when referencing products and services that have captured their interest. Whether it’s via face-to-face interaction, email, a text message, a Dropbox shared folder or an Instagram direct message, the language is clear and the smartphone is the sharing tool of choice. This trend of convergence and mobile is accelerating quickly, and the question becomes: which businesses will be able to successfully market & monetize their mobile arm?

Google rolled out its “MobileGeddon” ranking algorithm that penalized non-mobile optimized Web sites, making mobile-first design a must have for all.

2016 is expected to be equally epic for mobile.

So here are top trends:

1. Internet of Things

Even as smartphones have come to dominate the desktop, the concept of mobile itself is fast moving beyond just phones. Mobile no longer means just your phone or tablet, but increasingly your watch, your car, even your fashion accessories and the clothes you wear. Wearables, by their very nature, are more intimate and provide deeper data about consumers.

2. Mobile video usage is exploding

According to Cisco, mobile data traffic grew nearly 70 percent in 2014, with 55 percent of mobile data traffic spent on videos.

As of November, Facebook claims 8 million video views every day – a figure which doubled in six months – with more than 75 percent of these happening on mobile devices.

3. Planet of the apps

Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and having a ‘session’ within it.

In October, Google had indexed more than 100 billion deep links within apps. Adding app search results will have a profound effect on usage and discovery for apps.

4. The Internet of me

As marketers collect more data about individuals from connected devices and across their purchase habits, one-size-fits-all marketing is fast going out and has several implications for brands:

Beyond mobile first: Moving to context-first design

Most marketers have now caught on to the mantra of mobile-first design.

Location is the new cookie

According to Google, 85 percent of the top 100 retailers are expected to adopt some kind of beacon technology by the end of 2016.

Beacons, accompanied by corresponding consumer acceptance of location-based marketing, will have significant effect on shopper marketing and will enable brands to deliver hyper-relevant, micro-targeted offers.

5. Chat is the new social

For those who do not know how chat is going to evolve, one only has to look at WeChat in China.

What was once a simple messaging app has now become a full-fledged marketing, commerce and payment platform. Users are able to connect with brands, request and reserve services, and buy and pay for goods, all through the same app.

Both Facebook Messenger and WhatsApp are expected to cross more than 1 billion users in 2016. Although Facebook has been coy about opening up those services to brands for marketing opportunities, expect that to change in 2016.

6. Mobile commerce moves beyond window shopping

Not so long ago, mobile’s role in commerce was largely to influence shopping: read product reviews, check pricing and receive coupons and offers. That is clearly not true any longer.

Mobile currently accounts for 35 percent of all e-commerce, according to Forrester, and less than 2 percent of all retail sales. This will increase rapidly.

7. Mobile will continue to revolutionize shopper marketing promotions

Mobile continues to play an under-appreciated role as a bridge between offline and online, particularly when it comes to retail.

Brands are increasingly leveraging mobile in promotions, both in validating purchase through bridging solutions such as receipt processing and in providing incentives via digital content, electronic gift cards and prepaid credit cards.

8. Mobile wallets will NOT be mainstream in 2016

This is a classic “when, not if” problem. There will come a time when credit cards will be rendered obsolete by mobile wallets. It just will not happen in 2016.

Apple Pay continues to slowly win over advocates, helped by the possibility that it may well be the killer app for the Apple Watch. Apple claims 80 percent of Apple Watch users are using Apple Pay to make payments.

Interestingly, Samsung’s brilliantly named Samsung Pay may well be the killer mobile wallet solution as it can work with all payment terminals that accept credit cards, and not just NFC-enabled ones that are estimated at 10 percent of the market.

Despite clear progress, mobile wallets will remain niche for at least another year, as retailers slowly upgrade terminals, market players continue to compete on standards and features, security and usage issues get ironed out and the public at large remains comfortable charging stuff to their credit card.

SO WILL 2016 be just more of the same, or will there be surprises that we never saw coming? Looking forward to find out.

(Excerpted from e-marketer, Mashable, Luxury Daily, Flurry)

January 7th, 2016

Social Collaboration Platforms

Social Collaboration Platforms

Social Collaboration Platforms

Organizations increasingly want their workers to perform faster, smarter and be more productive. In order to achieve this goal, collaborative technologies are picking up across the world in large organisations and slowly in smaller companies too. This helps in transforming the way organizations turn knowledge into actions. Social collaboration platforms are vital as they create new ways for employees to work faster and smarter while increasing productivity.

Collaborative technologies aren’t new and have been around for some time, running since a long time and there is a competition like Olympic but there is no gold, only silvers. In order to transform truly and increase productivity, the organizations first need to combine collaborative technologies with business processes. There are proven results when the work is done in this manner. Secondly, organizations need to design the collaborative behaviors that foster quick results. We should encourage the utilization of collaborative tools. But, simply having the collaborative tools for the organization is not enough. Last but not the least; we need to unleash full power of the talent available in any organization.

A type of business software that joins broad social networking aptness to work processes is called a social collaboration platform. The paramount objective of collaboration software is to enable the employees to share information and resolve business complications more efficaciously. The purveyors take a different approach in order to build social collaborative platforms. It can be built either by joining a social layer to bequest business application or by embedding collaboration tools into fresh artifacts.

There are some attributes that all successful social collaboration platforms share. These attributes are accessibility, integration, a common set of functions, issue tracking and messaging. A number of social collaboration platforms just look like Facebook and employees are accustomed to using in their private life. However, we should know that Facebook and Twitter are not the only social platforms available; there are other social tools also that are available for enterprise users.

It is to be noted here that as the companies are headed towards broad deployment from small pilots, critical success factors like a social collaboration policy needs to be defined besides selecting a long-term vendor.

Let’s discuss some of the features from some popular social collaboration platforms:

A Window into Your Enterprise

From tactical teamwork to enterprise collaboration – It gives access to real-time information from across teams and locations, all in one place.

Transforms Intranet into an Intelligent Workspace

It engages people across teams and geographies. It enables employees to work, share, find, discuss, manage, connect, create, collaborate and have fun. It helps companies move beyond the traditional intranet to an ecosystem that delivers results.

Idea Voting

Collaborative voting has been added to the existing Idea and Page Tracker widgets, facilitating collaboration between colleagues and resulting in better business ideas.

Multi-Language Support

Enables users to view and contribute content in multiple languages

Mentoring Assignments

New Mentoring functionality assigns experts or ‘Mentors’ and pairs them with employees or ‘Mentees’ to collaborate and complete a certain project, task, idea definition, leadership development goal, etc., empowering employees with greater skills and talent growth.

Capture, Retain & Access Knowledge

It enables storing of files centrally, working on documents, tracking comments and inviting feedback. You can browse the member directory to find co-workers. Meet the right experts and minimize the effort in searching for information that matters.

Content Creation

Web-based content creation tools enable teams to work together, creating pages that are available to everyone to contribute to and benefit from. With wiki pages, online spreadsheets and blogs, your valuable information is always updated and no longer locked away inside individual inboxes.

Access

Accessible any time from multiple platforms such as the web, mobile devices or your desktop client. No matter where you are, you’ll always be able to access your critical business content, and connect and share with your peers. Enable your employees to access information, contacts, stay in the loop on project status changes, and make necessary updates from anywhere, anytime.

What kind of platforms are you using for knowledge capture and sharing inside your company? Your inputs would be appreciated…

January 3rd, 2016


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