Archive for November, 2014

Idalia joins The CellStrat Hub

Idalia name is of Greek origin, which means, “behold the Sun”.

Idalia was formed to enable individuals to explore their fullest potential, personally & professionally and live a life filled with happiness.  The attempt is to facilitate individuals to know more about their own self and once having learnt self, life becomes a celebrations and each day looks, worth living.

They are into personal holistic development, for a happy living.

Idalia provides personal development programs, for individuals, from College till retired persons of any age group.  This program assists one to understand self, others, the entire ecosystem, how to achieve success and live a contended life, always.

They are also into other specific soft skills trainings, which include :

  • Customer services
  • Goal setting, Score card and performance effectiveness
  • Sales force effectiveness
  • Creative Thinking
  • Team work and collaboration
  • Stress & Time Management
  • Performance Management
  • Presentation skills

Above are few of their programs, which can further be customized and offered, basis any specific need from the Client.  All programs are of one day each.

November 26th, 2014

TheRightDoctors joins The CellStrat Hub

TheRightDoctors is a cloud-based platform that digitises patient doctor engagement and offers tools to both. Patients can find the right doctors for their specific ailment and can take second opinions from experts across the world. Doctors get to digitise their OPD practice and stay connected to their patients through reminders and feedback loops which help track patient’s progress and step in, if necessary, at an early stage.

November 26th, 2014

Sattviko has something to Chew On…for everybody…

The global recession clearly hasn’t had an impact on the average Indian’s taste buds. Snacking is on the rise. Increasing disposable incomes, a need for convenience from fast-paced lifestyles and a cultural tradition of snacking between meals have fueled explosive growth in this sector. From a modest 8,000 crores in 2004, the market today stands at 47,000 crores—more than six times the amount a decade ago!

And it should only continue to grow. Consumers’ changing dietary habits and willingness to try new things are pushing these numbers even higher. In addition, children are having more say in buying decisions. As a result, this unexpected growth is not isolated to urban areas. In terms of opportunity, tier I towns, the rest of urban, and rural areas are the ones that offer the most potential for retailers and manufacturers, fostering our belief that marketing focused on these areas will drive growth. Products that talk about strong taste and texture cues and woven with appropriate emotional insight do better than those that don’t.

Nielsen’s studies show that creating a path-breaking concept in snacking is no easy task. As a matter of fact, creating a winning proposition in the snacking space is observed to be more difficult than other foods. Sattviko has achieved this beautifully with its both tasty as well as healthy range of snack foods. Sattvik food is that which benefits the body and nourishes the soul. Age old wisdom of Ayurveda and Yoga meets International cuisines at Sattviko. Sattvik food is light, nutritious, easy to digest and always freshly prepared. The foods chosen for this diet bring clarity and balance both internally in the body as well as externally in the universe. A wholesome meal that doesn’t leave you feeling drowsy for hours later. Vegetables and fruits bursting with flavour, complementing each other in exotic preparations, all this and more is what you can expect as you walk into Sattviko.


What Consumers Want

Keep it simple. Don’t focus on more than two benefits. Consumers are focused on taste and texture and while ‘health’ could give your proposition an edge, you need to ensure it never comes at the expense of ‘good taste. In fact, when it comes to salty snacks, taste is a non-negotiable measure. Sattviko has been able to achieve this too with flying colours.

November 26th, 2014

Traction in Startups Start With The Right Goal Setting

Without traction i.e. sustainable customer growth — your startup will languish or die. As such, traction should always be top of mind.

To focus your traction efforts, you need a traction goal to work towards. Example goals are 1,000 new customers, 100 new referrals/ mth. or 10% market share.

The right goal for you depends on your business. It should  be chosen carefully and align with your company’s next inflection point. When you reach this goal, what will change significantly? Perhaps you’d be profitable, be able to raise money, or become the market leader.

The importance of choosing the right traction goal cannot be overstated. Are you going for growth, profitability, or something in between? If you need to raise money in 12 months, how much traction do you need to do so? These are the types of questions that help you determine the right traction goal.

November 24th, 2014

ValueStrat Comes On-board The CellStrat Hub

ValueStrat Consulting is a Strategy Management, Business & IT Consultancy firm. ValueStrat is derived from “Value” and “Strategy” to connote “Strategy that adds Value”.

We help businesses understand where they are currently and what they need to do to get where they want to go. For this, they provide essential strategic plans and approaches, called “Keys”, to enable businesses to open up competencies and clear inefficiencies.

ValueStrat gets to the DNA of business – Desire, Need and Ability – to help you ask some critical questions such as:

• Identity – What is your business and what does it stand for?
• Perception – How do customers see you and how does your business relate to them?
• Market Presence – How do you stack up against the competition?
• Difference – How are you different and what is so special about your products?

They then help you with the solution, a road map of activities to achieve the solution, what activities are required to be fine-tuned and how they can be monitored to grow the Mind Share, Market Share & Profit Share.

The Keys cover:

• Business Operations
• BI, Branding, Positioning & Market Penetration
• Business Development & Revenue Enhancement Strategies
• IT Software & Web Development, CMS, e-commerce
• Mobile Apps
• Events, Training, etc.

Find the Keys to Recharge Your Business, explore to know more!

November 24th, 2014

Sattviko joins The CellStrat Hub

Sattviko restaurants aim to redefine healthy and quick dining, not just in India but across the globe.The concept is based on the age old wisdom of Sattvik food derived from yoga and ayurveda and presented in affordable modern new-age dishes. The food is made from the freshest of ingredients and aims at providing nourishment at the same time as exceptional taste. Sattviko is committed to making its customers happy by serving them healthy,tasty and hygienic food. The pure veg food they serve is easy to digest by our consumers and helps them stay active.
Sattviko’s first outlet was started on Feb 15, 2014 at Greater Kailash Part-2 and today they are 6 outlets old just after 7 months. They are a private limited company with a team of around 30 people. While the co-founders have been working together for almost 6 years, the core team consists of experienced people from IITs, Taj Group of Hotels and McDonald.
They are rated high on Zomato/ tripadvisor and by eminent food bloggers while having more than 60% repeat customers.

November 23rd, 2014

How to Evaluate Costs and Benefits of Products/ Services

Start-ups are cropping all over the world and trying to make it big with either products or services. But many if not all always have that dilemma if their offering is good? Will it succeed? What if it doesn’t? While on the other hand large companies use all kinds of tools and analytics to read the mindset of customers and markets before they launch their offering to know the same. One such matrix that is often used is BCG matrix, a method for assessing the value of the investments in a company’s portfolio, developed by Boston Consulting Group. The four-field matrix distinguishes between four different types of products.



How does the Boston Matrix work?  The four categories can be described as follows:

  • Stars are high growth products competing in markets where they are strong compared with the competition. Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows
  • Cash cows are low-growth products with a high market share. These are mature, successful products with relatively little need for investment. They need to be managed for continued profit – so that they continue to generate the strong cash flows that the company needs for its Stars
  • Question marks are products with low market share operating in high growth markets. This suggests that they have potential, but may need substantial investment to grow market share at the expense of larger competitors. Management have to think hard about “Question Marks” – which ones should they invest in? Which ones should they allow to fail or shrink?
  • Unsurprisingly, the term “dogs” refers to products that have a low market share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in.  Dogs are usually sold or closed.

Ideally a business would prefer products in all categories (apart from Dogs!) to give it a balanced portfolio of products.

November 21st, 2014

VirtuoSource Comes Onboard The CellStrat Hub

The Life Science industry is undergoing transformational changes with increasing complexity of the product portfolio, more specialized treatment, globalization of markets and virtualization of product development and manufacturing. VirtuoSource provides end-to-end solutions and expertise to help Life Sciences organizations manage the growing complexity of their external supply network.

Their end-to-end solutions are segmented into 3 categories: A-C-E

Analysis – A suite of analytic tools to perform an in-depth analysis and provide a single diagnostic view of the supply network, identifying demand-supply gaps, risks and optimization opportunities.

Curated Connectivity - A platform for screening, selecting and contracting with external manufacturers and suppliers.

Execution Experts – Expert resources to help organizations with on-boarding, project management, governance and oversight of their external suppliers and contract manufacturing and development partners.

Their ACE solutions and expertise are available ‘on-demand’, augmenting client resources and expertise while reducing the time and costs required in analysis, selection and management of their external supply networks.

November 20th, 2014

How to find the right solution in your Start-up

SWOT stands for Strengths, Weaknesses, Opportunities and Threats and provides a simple, but effective means of considering potential decisions before you implement them.

This is a tool you can do on computer, or on the back of a napkin. All you need is a two-by-two grid. It is as simple as what you see below.


You can do it on your own or in a group. The results are often stronger when you work in a team. You can usefully use outsiders as well.

In any kind of planning process the SWOT analysis is a useful tool. You may see it in a business plan, a marketing plan, or a project plan.

It is even better if you use brainstorming to generate what you put in each box. If you use the benefits of team creativity you can do it either as a group in one place or use one of the many collaborative tools on the Web.

What you need to be looking for is

  • ways to capitalize on each strength or make each one stronger
  • ideas to diminish each weakness, or even convert it into a strength
  • means to get benefit from each opportunity and
  • solutions to mitigate each threat.

There are some simple rules of the game:

  1. honesty not hopes
  2. data not dreams
  3. items can be on both sides

This tool is deceptively simple, but often very revealing and can be used to lead on to describe your Critical Success Factors (CSFs).

Defining your CSFs will increase the focus of your work and you will be able to draw on them when you define your goals. Critical Success Factors are the ones that will make the difference between success and failure.

November 20th, 2014

How can Science of Persuasion Help Start-ups win Employees

When you’re first getting your start-up off the ground, finding and reeling in awesome team members, can be one of your biggest challenges besides winning clients. I suggest you look at the following video first before we move on to how persuasion can help you:

Now, here are the four important aspects of your company you’ll want to showcase throughout the interview and hiring process (all while persuading a potential new employee to join):

  1. The Opportunity to Make Significant Contributions

While working at a large company usually provides greater career security, a higher salary, and better benefits, it can also mean corporate ladders, constant meetings, and narrowly focused job descriptions. One of my favorite things about startups is that everybody on the team is expected to wear multiple hats and manage multiple parts of the business—and the right people crave that kind of responsibility and variety, too.

  1. The Chance to Build Something Meaningful

A major part of the excitement at startups is that your team is actually building something from nothing. As a founder, chances are that you started the company because of a problem you want to solve, and chances are you’re not the only one who recognizes the problem. (Let’s hope!) Most people who work at start-ups are there because they want to be part of the solution, too.

  1. Your Great Team

People spend most of their waking hours at the office, so knowing that they’ll be surrounded by smart, fun people can make a big difference. And sure, great teams can be found in every type of company, but as a start-up, it’s easier to show yours off during the interview process.

  1. The Possibility of Making a Lot of Money

At a start-up, what you may not be able to offer your employees in salary, you can give in stock options. Granting stock options essentially means that your employees will have the opportunity to own a portion of the company—in other words, when your company makes money (usually through an acquisition or IPO), your employees make money, too.

In a successful start-up, the potential financial upside that comes from stock options can far outweigh a low base salary. Cases like the Facebook IPO, which turned more than 100 early employees into overnight millionaires, may be rare, but they keep the dream alive—and they can help make employees more invested in your company’s dream.

November 19th, 2014

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