Archive for October, 2012

Positive Impact From Social Customer Service

Off the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact, according to October 2012 findings by Social Media Today, in cooperation with SAP and the Pivot Conference. About 3 in 10 of those companies using social for customer service claim a very positive impact, while only about 1 in 10 report no noticeable impact at all. However positive the returns, though, less than 1 in 5 handle 25% or more of customer service issues via social media.

(via MarketingCharts)

October 23rd, 2012

Ford and Chevrolet route cellphone apps into navigation systems

Ford’s Telenav solution and Chevrolet’s MyLink are adapting cellphone map/navigation applications for safe and convenient use inside vehicles as a way around costly in-dash navigation systems. The $25-a-year Car Connect app allows Android phone users to feed their driving instructions to the screen of Fords equipped with Applink. The Chevy Spark uses the BringGo app to integrate iPhone or Android cell phones. The use of such cellphone app links might make the integrated navigation system option obsolete, John Quain writes.

(via Smartbrief for Apps)

October 22nd, 2012

Mobile-only gamers now comprise 23% of the gaming market

Almost 1 in 4 gamers say they only play on mobile devices, which account for 59% of all game play, according to an NPD survey. “Many mobile gaming consumers have grown accustomed to gaming for free, making it essential to find the sweet spot for pricing that encourages purchasing by as many consumers as possible,” NPD Group analyst Liam Callahan says. Gamers on average said $3 was a good price for a purchase or an upgrade, according to NPD.

(via Smartbrief of Apps)

October 20th, 2012

Mojiva launches an ad network geared to tablets

An affluent global market of more than 40 million tablet owners is the target for Mojiva’s new mobile ad network. Mojiva Tab is “a specific ad network with dedicated resources and dedicated packaging,” said Mojiva CEO David Gwozdz. The idea is to take advantage of the wider mobile canvas afforded by tablet screens, compared with the tinier screens of smartphones.

(via MMA Smartbrief)

October 19th, 2012

PaaS – Platform as a Service

The Platform-as-a-Service (PaaS) market is predicted to reach $20.1 billion in 2014. Huge brands occupy this emerging space, including Microsoft, Amazon, Google, and Salesforce.com. Many newer startups enter the market each month, too. The recent trend is that more features and functions win the day, especially those with the ability to instantly provision resources for PaaS-built applications, such as elastic storage, compute, and database services.

(via Giagaom)

October 19th, 2012

Microsoft launches Surface RT tablet for $499

Microsoft’s Surface RT tablet is available for online pre-orders with a starting price of $499 with delivery expected on Oct. 26. The starting price includes a 32 GB tablet running Windows RT, a version specifically made for tablets powered by smartphone chips. Microsoft’s innovative thin Touch Cover keypad option adds another $119 to the price if purchased separately.

The Surface RT is unique in a few respects and represents a new strategy for the company. This is the first Microsoft-designed computer that the company is selling; something that Microsoft’s hardware partners were caught unaware of in advance. This edition of Windows 8, called Windows RT, also runs on ARM-based chips that typically power smartphones and consumer tablets. With Windows RT, as well as the Surface device that it designed, Microsoft hopes to slow down Apple’s iPad momentum, which currently has a majority share of the overall tablet market.

I agree that Surface RT will surely create some dent with it’s price in the overall tablet market (for people who feel more comfortable with MS products or are highly sensitive to prices in developing countries like India) which has been forecasted to hit a whooping 377M units by 2016. But, I also feel, it’s a dead miss from the word YES. Unit sales will be very disappointing considering non-inclusion of the cover (priced at $100 just to say tab costs just $499), the apps just aren’t there – stick with an ecosystem that has the apps you want (Android or iOS). At this price, they will be perceived as an “also-ran” and will not gain the momentum to substantially move people from capable and proven consumer tablet alternatives.

October 18th, 2012

Location-based services to generate $4 billion in revenue this year

Even though location-based services still rely heavily on a freemium model, the sector is expected to generate $4 billion in revenues worldwide this year and achieve strong growth moving forward, according to ABI Research. The firm points to the health and fitness sector as an area to watch, given that application downloads in that market are projected to top $100 million this year.

(via Smartbrief for Apps)

October 18th, 2012

Promoted Posts – Commercial Opportunity for Facebook not so much for users…Why?

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends,according to Sterne Agee in October 2012 survey results. Another 11.5% would pay $1 or less, and only 1.2% would pay more than $5, suggesting that Facebook faces an uphill battle in getting any traction from promoted posts, and that this feature might be more of a commercial opportunity for Facebook among brands and advertisers than among users.

6 in 10 Believe Ads No More Or Less Relevant

Fully 54.1% of Facebook users report seeing more ads on the social network than they did 6 months ago, including 15.1% who have noticed much more ads. Still, about 4 in 10 report seeing the same amount of ads, while just 4.2% report seeing fewer ads on Facebook.

How relevant are those ads? Only 1 out of every 6 Facebook users surveyed believes the relevance of ads shown has increased over the last six months. While the majority of those respondents claim the ads are only slightly more relevant, an opposing 14.8% believe that the ads are less relevant, and 60.7% are neutral. Interestingly, 77% of mobile Facebook users in the survey indicate that they have not noticed ads. Because on mobile, Sponsored Stories (a recent addition) is Facebook’s primary advertising vehicle, this suggests that mobile users do not consider Sponsored Stories to be ads.

(via Marketing Charts)

October 17th, 2012

eBay joins Social Commerce race

Before PayPal became the engine driving eBay, David Card of GigaOM wondered whether eBay could expand its role as a core technology platform supplier. Arguably, eBay was a social commerce player before anyone called it “social commerce,” and it was the original e-commerce ecosystem. Ebay’s latest experiment in offering limited local daily deals is being painted as its first foray into services (rather than products) and as a shot across Groupon’s bow.

David is not sure local deals play to eBay’s strengths. Supporting local small businesses is generally a service-intensive business. Groupon’s advantage is the size of its salesforce and its existing relationships with those merchants, rather than its technology. Groupon’s foray into other commerce infrastructure, including point-of-sale systems, can leverage those advantages, but will anyone trust Groupon as a tech supplier? Small businesses buy search from Google, but the search engine giant hasn’t really staffed up to support them with other marketing services.

Ebay is sourcing deals from Signpost – that also provides some Google offers – and acting more as a distributor. Ebay has a big customer base, though they probably don’t associate its brand with local services. This doesn’t seem like a bricks-and-clicks platform play to me, but rather a PayPal extension. Keep an eye on it, though, there’s more life in eBay these days than there has been in a long time.

(via GigaOm)

October 17th, 2012

How to fuel your social media customer relationships

Getting a fan to connect with you via a social network is the first step in a long process of building an emotional connection between a brand and a consumer, Mike Lieberman writes. Using social networks to distribute content that is useful, educational and easy to share deepens your connection with existing fans. “The goal is to start a conversation, feed the conversation and keep the conversation going,” he writes.

(via Smart brief on Social Media)

October 17th, 2012

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