Archive for May, 2012

Your Credit Card – Now available as a Sticker

Barclaycard has claimed that, Credit cards could be replaced by stickers for small transactions. The firm’s new “PayTag” is just one third of the size of a normal bank card, and the firm hopes that users will stick it to the back of their mobile phones. The launch is the latest in a new bid by companies including mobile networks Orange and O2 and web giants such as Google to encourage users to pay with “contactless” technology that does not always require a pin code.

Barclaycard claims 150,000 contactless payment terminals will be in shops including Waitrose, Tesco, McDonalds and sandwich chain Eat by the end of the year, but it does not release figures on how many people are currently using them. The limit on contactless payments is currently £15, but it will rise to £20 in June. London buses will also accept contactless payments by the end of this year, with the rest of the capitals transport network following in 2013.

 

The security of some contactless payments has been called into question, but a recent investigation by mobile phone security firm Via Forensics found that only a small number of the 15million contactless cards in circulation could be accessed easily. All fraud is covered by the card companies’ standard policies.

The new type of card would complement traditional credit cards, and it was just as secure, quoted by David Chan, chief executive of Barclaycard Consumer Europe. He also claimed that the firm had done “huge amounts” of research to prevent the PayTags from falling off whatever they were attached to, and to make sure they did not leave sticky marks when they were removed from users’ phones.

He added that research showed sticking the cards to mobile phones was acceptable to consumers because they appreciated not having to carry a wallet, but were also used to looking after phones because losing them was as costly and inconvenient as losing a credit card. Although he called PayTag “another milestone”, Mr. Chan conceded that it was a halfway house until payment technologies was built in to phones. A study carried out on Barclaycard’s behalf predicts that £3billion worth of purchases will be made with mobile phones in the UK in 2016. The PayTag will be offered free to all existing Barclay’s customers, beginning today with a first, smaller group of customers.

(Source: – Zdnet.com)

May 4th, 2012

Cisco launces App-enabled router

Cisco announces an EA Series of routers that are cloud and app enabled, promising to significantly enrich what consumers can do with their home networks. While Netgear and D-link introduced their approaches to app supporting and cloud supporting networking products CES 2012, Cisco, which didn’t have anything to announce at CES, turns out to be the first to materialize the new concepts.

Cisco unveiled a line of Linksys Smart Wi-Fi routers that promises to change the face and the body, of home networking.

Cisco cloud connect is a Web-based portal that is designed to make it possible to quickly manage multiple home networks from anywhere in the world. And in the category of “home network”, Cisco now includes home appliances, not just computers and electric equipment. The company says it has been working with the top device manufactures to simplify the process of getting their network, “Cisco now includes home appliances, not just computers and electronic equipment.” The company says it has been working with top device manufacturers to simplify the process of getting their network products as such as TVs and home appliances – connected, and to get them communicating more with one another to offer new consumer experiences.

In a demo, Cisco showed how a user can remotely, via the Cisco Connect Cloud portal, carry out tasks that were quite impossible before, such as finding out the status of a refrigerator.

Brett Wingo, a Cisco vice president and general manager, said the new line of cloud-enabled routers will be game-changing products that “enable users to take total control of their home, and not just the Wi-Fi networks.”

The new routers are all true dual-band Wireless-N routers, with the EA2700 supporting the 300Mbps standard on both 2.4GHz and 5GHz bands, the EA3500 also supporting the 450Mbps standard on the 5GHz band, and the EA4500 supporting 450Mbps on both bands. They come with one USB port to host an external hard drive and work as a network storage server with media-streaming capability. On top of that they also support IPv6, guest networking, and other popular features found in the previous E Series models.

Cisco says that Cisco Connect Cloud will work with just the EA routers and not the existing E Series, with the exception of the Linksys E4200v2, which will get the support via a firmware update. The supported routers will also be able to run apps designed to quickly add or change their features and settings.

The new Linksys EA4500, EA3500, and EA2700 routers are available now and cost $199, $139, and $99, respectively. Cisco promises that a full range of its cloud-enabled services will be available by June. 

(Source: CNET)

May 3rd, 2012

Effect of Video penetration into the market place

Prior to this, all of us had already witnessed the power of video advertising. Some of the ads like Google’s “Parisian love” and Nike’s “Basketball never stops” had demonstrated a good amalgamation of solid storytelling, visuals and sound,  and its powerful impact on the heartstrings of the people. These  moved them in a  way like no one else and this reulted in showing the perforation of video into the marketplace, substantially deeper than ever before, evident from the fact that video offers the full sight and sound experience. One can easily tell a great story with video and this is reflected in the extraordinary growth.

Video advertising covered a long journey since 1970’s and 80’s having only 10 cable channels which increased  to 60 by the end of 19990’s and shooted to 300 in the early 2000’s which shows the leaps and bounds that video advertising had made.

Today, the demand of video is so strong because it has a targetable reach, that translates to reaching granular audiences at a large scale, despite of thousands of site and channels spread across the four screens. Statistics say that around 185 million people watch online video today, germinating 55 percent growth in ad spending. Since the “prime time” is no longer the only prime time for viewership it forms another course of action.

It has also been stated by Avila, the leading aggregator of video viewers in the U.S after going through billions of ad requests per month that only those add requests are a good indicator which most of the folks watch. Avila also added that they usually see a surprising spike around 9pm which indicates engagement of people with TV on their tablets and smartphones during this time. Since, evening is not the only time when advertisers notice a spike in viewership even the Data confirmation users are consuming media in the morning and in late afternoon –posing that they watch video on their mobile devices during their commute to and from work. This also reflects that just by having the knowledge of when users are tuning in, knowing about the devices consumers are using to view the video is equally important.

Census also reveals that average smartphone owner spends approx 119 minutes a day on their mobile device and 23 percent of this time is spent in consuming mobile media. These facts and figures are expected to increase over time. Mobile is viewed as the fastest growing segment of video.
Presently, there are around 55 million tablet users, an increase of approx 62 percent users this year. It is been adumbrated by the emarketer that there will be a 36 percent increase in tablet use by 2014. The benefit for marketers will be that they could now easily target by geo location, device, search and app.

At the end, Connected TV is also expected to become a prominent part of people’s lives in the near future. Now a days, only 10 percent of all TV sets are internet connected (30 million households). Also, Connected TV does not have the scale, but will have in the near future that is by 2015, 76 percent TV’s will be connected.
Result drawn:-

  • Targeting allows reaching new and specific audiences.
  • Taking message deeper with interactive formats and dynamic creative.
  • Focusing on the appropriate screen for each day part.
  • Counter fragmentation by integrating four screens into the plan.

(Source: imedia)

May 3rd, 2012


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