Archive for October, 2009

Bluecasting in Thomso 2009

CellStrat is providing Blucasting service in Thomso 2009, IIT Roorkee’s Annual Fest. Numerous downloads of music videos are being recorded in statistics. Interesting thing though, is that most poeple downloading these are from colleges other than IIT itself. Inspite of prominently displayed banners asking people to turn on their bluetooth in their mobiles, most IITians don’t do so. When asked why, many IIT students said they don’t know what is it. Amazing… huh. Where as other college students are readily downloading all kinds of files ranging from itinerary of the events in the fest to, ringtones, songs, music videos, newly launched nokia award winning mobile apps, wall papers, banners etc. Whole idea of deploying bluetooth bgroadcasting service in IIT fest was that woukd be engineers from atleast a premium institution would like to avail and use the facility to the best possible extent. But statistics show that the best of students in India are some of the most naive ones…They don’t know the power of proximity marketing and thus broadcasting to mobiles all sorts of conetnt through blucasting.

We talked to some of the brands sponsoring the events too and they instantly liked the idea. They are already asking for mobile branding and coverage of their brands in future events that CellStrat covers through bluetooth but are unable to utilise current opportunity due to lack of information about the medium availability in advance. They say that if Thomso authorities could have informed them about this medium, they would have perferred this over distributions of flyers and brochures etc. while getting their brands on mobiles of audience. Right now they are just on posters or banners, which will be left behind after audienc are gone. But by blucasting, they could have been on mobiles of the audience with branded videos and logos…and thus longer visibility as audience will always carry quality content on their mobiles all the time…

Today pictures from fashion shows in Thomso are going to be broadcasted afternoon onwards…hopefully now downloads will be more…as these are the most packed events in such fests…

1 comment October 31st, 2009

Global App Retention

Flurry looks at user retention by international territory.  As the App Store expands internationally, studying differences between user behavior across territories is becoming more important.

Taking a cut of data by location from January through August of this year, Flurry build out the map graphic below.  The total data set contains data from approxately one billion tracked user session, ranging between millions to hundreds of millions per geographic territory represented.  Flurry measures user retention by the number of users who downloaded an application, at any time in the past, and used that app within the last seven days. The global average for user retention is 14.8%.  

User Retention by Territory

Flurry sees higher app retention rates among developing countries which has lower wire line infrastructure and thus use phones more as a PC-substitute. Regions that can be characterized as developing economies have above average retention rates: Africa (21%), Central America (16%), the Middle East (15%) and South America (15%). Whereas more developed countries show lower-than-average retention rates: North America (12%), Europe (12%), Asia (13%) and Australia (14%). It’s worth noting that Flurry’s sample for Asia is made up primarily by more advanced economies including Japan, Hong Kong, Singapore and Russia.

In particular, findings show that North America and Europe have the lowest retention rates. Because these two markets represent iPhone’s home-base, which comprises a large part of the sample and the sheer number of available apps in the App Store generates more churn as consumers are presented with increasingly more choices. According to Flurry, higher disposable income levels in developed economies also allow consumers to try and abandon (paid) apps more feely.


October 28th, 2009

Global Mobile App Downloads To Reach 18.7 Billion

Ovum estimates that the global market will grow by a CAGR of 153 per cent between 2008 and 2011, but will drop to around 33 per cent between 2011 and 2014.

October 27th, 2009

Report: Android to surpass iPhone market share by 2012

Research firm Gartner is forecasting that Google’s Android operating system will surpass Apple’s iPhone in global smartphone market share by 2012, Computer World reports.

Gartner says that Nokia’s Symbian OS will own 37.4 percent of the smartphone market that year, putting Android in second place with a predicted 18 percent of the market. BlackBerry OS came in third in the report with a predicted 13.9 percent of the market, followed by the iPhone’s OS X with 13.6 percent of the market. Windows Mobile is expected to control 9 percent of the market share.


October 23rd, 2009

Ever Imagined…Satellite as a Service…

Software as a Service or SaaS has become an established way of working where instead of buying servers, operating systems and software, you lease software over the web on a monthly basis allowing you to scale up or down as you need. It took time for corporate IT departments to embrace the concept but thankfully champions like Marc Benioff the CEO of perservered during numerous economic downturns to allow the concept to gain traction.

The idea of SaaS is simple – you share infrastructure but gain all the benefits of having secure and reliable computing in a more cost-effective fashion.

Recently Iridium’s Greg Ewert, the Executive Vice President of Global Distribution and Business Development for the company explained that Iridium is beginning to roll out the idea of Satellite as a Service where government bodies can work with his company to purchase portions of a satellite, share the rockets, etc.

The value proposition is the same as it is in the software world and you can expect applications where security is not as much of an issue such as weather to be the first to migrate to this new idea. Of course national security projects will likely not go the hosted route in the foreseeable future but imagine now how many more applications will get rolled out now that the cost has come down via this approach.

Iridium also sees itself as a major force in the M2M space as only 10% of the world’s land mass is covered by cellular. They are already having success helping with the information flow in supply chains, sending data from remote windmills in the ocean and numerous other applications.  Greg seems confident the company has great potential to expand based upon their price/performance, latency and packet performance.


October 22nd, 2009

Bluetooth broadcasting being considered for reporting of missing people

I recently came across some government officials who approached us for exploring possibility of broadcasting missing persons pics and description through bluetooth to large crowds when network congestion happens. Due to network congestion, all kinds of communication systems (except bluetooth) of security and administration fails. I think, it can prove to be a wonderful operator independent medium for communicating with large audience in places with large gatherings.

Slides with pictures of missing people can be broadcasted to large audience with description so crowd-sourcing will come into play and thus it may become very easy for authorities to trace people and unite them with their families thus bringing smiles on all faces.

October 19th, 2009

Over-the-Top Video – Telco Friend or Foe ?

Today I attended the IPTV SIG meeting of the Wireless Technology Forum, Atlanta. Another awesome job by the SIG Chair Ashok Kumar and his Advisory panel in pulling this together. Thanks to Nokia-Siemens Network in hosting this at their office location in North Atlanta area.

Topic : “Over-the-Top Video – Telco Friend or Foe ?”

The speaker was Rick Snelling, President of ArubaCom Networks, an IPTV and IP Video consulting firm. Rick is a great expert on this topic and was with set top technology provider Comtrend until recently.

Rick started off by showing an old Accenture survey on global IPTV market. One of the key things which Accenture noted in 2007 was that IPTV was going to be the most complex service with the lowest gross margin. While this has proven true since, a cousin of IPTV ie Over the Top (OTT) Video has fared much better in terms of operational capability and business model.

What is Over-the-Top Video ?

Internet Video which rides on the data pipe but has no connection to the broadband provider. Examples range from Skype, Vonage, Hulu, YouTube to movie streaming services of BlockBuster, NetFlix and perhaps iTunes movie streaming as well.

Current Market Stats

The prominence of OTT Video is noticeable in recent stats from Aug : in Aug alone, 161 million unique US users streamed 25B videos. These users represent 81.6% of the entire US internet population. This means that most internet users are watching some videos over the internet at least. On another end, YouTube user base is fast approaching the userbase numbers of Comcast.

Now YouTube offers some unique User-Generated entertainment which is not available on traditional broadcast networks. Consider this – The Treadmill Video on YouTube has been seen 100 million times and its not even in top 10 list on YouTube. Certainly this medium has profound usage and hence implications.

Another stat shows that Hulu, which offers free video broadcast content from NBC and others, is approaching the size of Comcast and Time Warner in terms of no of users. Hulu streams have grown 490% last year alone as per Nielsen Online. Another interesting stats shows that more than 50% of the XBox Live users download a video so as to watch it multiple times per month.

Over the Top Video Dynamics

Time-shifted DVR or TiVo viewing is growing exponentially. And it is not just teens consuming the online video, it is also the grown-ups. Consider this : 55% of the internet video is consumed by adults in the age group 25-54.

Size of a computer screen is challenging for some users. But this does not stop students in a college from using internet as their primary TV source. They don’t mind the small screen of a computer for their TV needs.

In essence, OTT Video equals a disruptive business model.

What should a Telco do to defend its IPTV business from OTT Video onslaught ?

Approach 1 – Ignore Over-the-Top Video. But this means increasingly loosing market share to other OTT Video providers.

Approach 2 – Upsell subscribers to premium bandwidth service level. There is also the prospect of an attractive Video-On-Demand revenue sharing model.

Other things which a Telco can do : (a) Deliver infinite channels (any content, anytime) (b) Offer Internet Video and Social Networking to the TV as a differentiator (c) Fill in IPTV coverage gaps (d) Use IPTV to acquire cable customers (d) Can make ad revenue via widgets etc (e) Offer interactive internet services over the TV (bring computer to the large screen TV) similar to Weather, Stocks and Sports updates in UVerse and Fios.

Rick – Thanks so much for a very fine presentation. Your presentation on IPTV and OTT Video concepts was highly intuitive and I enjoyed it thoroughly.

October 15th, 2009


Click here to read article on our Mobile Media Survey in the prominent Silicon India magazine.

October 14th, 2009

Bluetooth campaigning in SRM University, Chennai

SRM, a big private University in Chennai, India successfully concluded their cultural fest recently titled “Jai Ho.” They got bluetooth campaigning done for their various sponsors as well as their own programs. It was a huge success as there were hundreds and thousands of downloads in just 3 days of activity. Most downloads took place on the last day of the fest in a 3 hour event where quiet a few Tamil Movieworld stars were present. More than 1100 downloads were recorded just in 3 hours time for popular ring tones and pictures of fashion show events that took place during the fest.

People in India often say that bluetooth is not successful. However, these kinds of event based campaigning point otherwise.

October 12th, 2009

How iPhone screen works

Yesterday somebody asked me about ” how iPhone Screen works.” Thus, this post…

To allow people to use touch commands that require multiple fingers, the iPhone uses a new arrangement of existing technology. Its touch-sensitive screen includes a layer of capacitive material, just like many other touch-screens. However, the iPhone’s capacitors are arranged according to a coordinate system. Its circuitry can sense changes at each point along the grid. In other words, every point on the grid generates its own signal when touched and relays that signal to the iPhone’s processor. This allows the phone to determine the location and movement of simultaneous touches in multiple locations. Because of its reliance on this capacitive material, the iPhone works only if you touch it with your fingertip — it won’t work if you use a stylus or wear non-conductive gloves.

How iPhone screen worksA mutual capacitance touch-screen contains a grid of sensing lines and driving lines to determine where the user is touching.

iPhone's self capacitance screenA self capacitance screen contains sensing circuits
and electrodes to determine
where a user is touching.

The iPhone’s screen detects touch through one of two methods: Mutual capacitance or self capacitance. In mutual capacitance, the capacitive circuitry requires two distinct layers of material. One houses driving lines, which carry current, and other houses sensing lines, which detect the current at nodes. Self capacitance uses one layer of individual electrodes connected with capacitance-sensing circuitry.

Both of these possible setups send touch data as electrical impulses.

The iPhone’s processor and software are central to correctly interpreting input from the touch-screen. The capacitive material sends raw touch-location data to the iPhone’s processor. The processor uses software located in the iPhone’s memory to interpret the raw data as commands and gestures. Here’s what happens:

  1. Signals travel from the touch screen to the processor as electrical impulses.
  2. The processor uses software to analyze the data and determine the features of each touch. This includes size, shape and location of the affected area on the screen. If necessary, the processor arranges touches with similar features into groups. If you move your finger, the processor calculates the difference between the starting point and ending point of your touch.

iPhone's Touch Sensing

3.         The processor uses its gesture-interpretation software to determine which gesture you made. It combines your physical movement with information about which application you were using and what the application was doing when you touched the screen.

4.         The processor relays your instructions to the program in use. If necessary, it also sends commands to the iPhone’s screen and other hardware. If the raw data doesn’t match any applicable gestures or commands, the iPhone disregards it as an extraneous touch.

How the iPhone works

All these steps happen in an instant — you see changes in the screen based on your input almost instantly. This process allows you to access and use all of the iPhone’s applications with your fingers.

(Source: howstuffworks)

October 7th, 2009

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