Posts filed under 'Technology'
Social Collaboration Platforms
Organizations increasingly want their workers to perform faster, smarter and be more productive. In order to achieve this goal, collaborative technologies are picking up across the world in large organisations and slowly in smaller companies too. This helps in transforming the way organizations turn knowledge into actions. Social collaboration platforms are vital as they create new ways for employees to work faster and smarter while increasing productivity.
Collaborative technologies aren’t new and have been around for some time, running since a long time and there is a competition like Olympic but there is no gold, only silvers. In order to transform truly and increase productivity, the organizations first need to combine collaborative technologies with business processes. There are proven results when the work is done in this manner. Secondly, organizations need to design the collaborative behaviors that foster quick results. We should encourage the utilization of collaborative tools. But, simply having the collaborative tools for the organization is not enough. Last but not the least; we need to unleash full power of the talent available in any organization.
A type of business software that joins broad social networking aptness to work processes is called a social collaboration platform. The paramount objective of collaboration software is to enable the employees to share information and resolve business complications more efficaciously. The purveyors take a different approach in order to build social collaborative platforms. It can be built either by joining a social layer to bequest business application or by embedding collaboration tools into fresh artifacts.
There are some attributes that all successful social collaboration platforms share. These attributes are accessibility, integration, a common set of functions, issue tracking and messaging. A number of social collaboration platforms just look like Facebook and employees are accustomed to using in their private life. However, we should know that Facebook and Twitter are not the only social platforms available; there are other social tools also that are available for enterprise users.
It is to be noted here that as the companies are headed towards broad deployment from small pilots, critical success factors like a social collaboration policy needs to be defined besides selecting a long-term vendor.
Let’s discuss some of the features from some popular social collaboration platforms:
A Window into Your Enterprise
From tactical teamwork to enterprise collaboration – It gives access to real-time information from across teams and locations, all in one place.
Transforms Intranet into an Intelligent Workspace
It engages people across teams and geographies. It enables employees to work, share, find, discuss, manage, connect, create, collaborate and have fun. It helps companies move beyond the traditional intranet to an ecosystem that delivers results.
Collaborative voting has been added to the existing Idea and Page Tracker widgets, facilitating collaboration between colleagues and resulting in better business ideas.
Enables users to view and contribute content in multiple languages
New Mentoring functionality assigns experts or ‘Mentors’ and pairs them with employees or ‘Mentees’ to collaborate and complete a certain project, task, idea definition, leadership development goal, etc., empowering employees with greater skills and talent growth.
Capture, Retain & Access Knowledge
It enables storing of files centrally, working on documents, tracking comments and inviting feedback. You can browse the member directory to find co-workers. Meet the right experts and minimize the effort in searching for information that matters.
Web-based content creation tools enable teams to work together, creating pages that are available to everyone to contribute to and benefit from. With wiki pages, online spreadsheets and blogs, your valuable information is always updated and no longer locked away inside individual inboxes.
Accessible any time from multiple platforms such as the web, mobile devices or your desktop client. No matter where you are, you’ll always be able to access your critical business content, and connect and share with your peers. Enable your employees to access information, contacts, stay in the loop on project status changes, and make necessary updates from anywhere, anytime.
What kind of platforms are you using for knowledge capture and sharing inside your company? Your inputs would be appreciated…
January 3rd, 2016
Shradha Sharma of Yourstory.com asks the Startup community to maintain that Spark, regardless of where one is in the journey of life. That Spark may be humility or grace, appreciation for others, lending a helping hand etc. Essentially the point she made, and very well so, that in our “Rat Race” for success in life, perhaps we might have forgotten the more human elements, things which bind us together and a feeling of elevation. Shradha was speaking at the recent YourStory event Mobile Sparks in Bangalore.
I couldn’t agree more. In our quest for success, perhaps we might have forgotten to remember some old friends, or forgot the fact that a good night sleep is more worthwile than achieving a Unicorn status. Big statement, but I insist.
I think the subject is about balance. Nobody is saying that one must give up on one’s dreams. But it must not drive consternation to a level that one forgets the basics of humanity – a desire to do good, be kind, have a positive impact and effect larger good. As many have said, a Startup needs to have an objective larger than valuation, or a profit or loss statement. It is about “value creation” at the end of the day, to quote my friend Manish.
Ok, with that, I come back to the startup notes. The recently concluded event MobileSparks by Yourstory had some great speakers from most of the leading firms – Flipkart, Snapdeal, Grofers, Practo, OYO Rooms, Peppertap, SAIF partners, Inventus, Matrix Partners etc.
Here are some sundry highlights from this event :
Freecharge – Initial adoption strategy – Make first transaction brag-worthy. Eg give away a burger for first recharge.
App installs is not a good metric. Transactions is good metric.
OYO is envisioning a future of amazing hotel experience. Some potential ideas :
- Manages entire hotel experience.
- App – does booking. Shows nearby restaurants, gets you cab with Ola cab widget,
- Ops team does background audit regularly of hotels
- Alerts – eg room 345 not audited since last three weeks or 5 acs in a hotel broke down
- Correlation between auditor reports and customer feedback audits auditors themselves
- If AC is broken open ticket to get electrician automatically
- Pre-check in from airport. Submit ID card picture before even you reach.
- Could alert property manager that customer is about to reach.
- Mobile key to door
- Reminder to turn on AC or heater from before. Mobile can store customer temperature preference.
- Connect to WiFi automatically.
- Mobile motion sensors based DND (do not disturb). Check if person is sleeping and motionless.
- Checkout from app. Pay from mobile wallet. Feedback on the go on app.
Matrix partners (VC) :-
App distribution -
- Inmobi ads, AdMob, Adwords
- OEMS like micromax lava etc
- App stores.
- Facebook ads
- Google ads
- App Store optimisation or ASO
Online consultation app for patients and doctors
- Very less doctors in India compared to patients.
- X axis :- Online, offline
Y axis :-
Discovery – find practitioners
Transaction – create transaction
Delivery – participate in delivery or actual doctor patient communication / consultation
Lybrate is in online healthcare delivery space.
- Got doctors first ie supply first. Then demand ie consumers etc.
- Need hooks on supply side to hold doctors while demand builds up.
- Lot has happened in discovery already.
- Transaction and delivery side is left. Healthcare devices can be used. Consumer hardware is big area.
- 70 million diabetes patients in India. Devices for them.
- Revenue model – online consultation commission from user – 5% to 15% of doctor fee.
Piyush Ranjan. SVP. Flipkart.
Key idea :- Build a Cathedral. Not walls or bricks.
Build for phones with no data. SMS or USSD as underlying protocols. Also phone to phone connection.
Reliability is in short supply. Eg IRCTC is not reliable.
Build for the low end.
Building speed as a feature. Eg google suggest and google instant.
A broad base need like education.
So far mostly online classrooms. But how about continuous learning which mimics human whole life ?
healthcare app for doctors and patients.
Started web-only in 2008. Mobile first now.
Mobile search -
2 lakh doctors
2x non metros
UGC declined in mobile though compared to web. Consumers write smaller reviews on mobile compared to web. Struggling with this now.
Helps in locking in supply
20% richer data
10 million searches
Anand Chandrasekaran, Chief Product Officer
- 19 m registered users
- 1.5 L sellers (I am told less than 10000 are active, more on this in a later post)
- wants to achieve 10L sellers in few years (how many will be active ?)
- 5m daily active users
- Freecharge – 2 out of 3 visitors end up transacting
Other ideas that were discussed :
125 million English speaking Indians. Leaves a billion non-English users. Need to tackle them.
300 million internet users in India currently. To grow to half billion internet users in 2-3 years. Mostly via Mobile Web.
August 10th, 2015
Today India witnesses a unique revolution. It is like another freedom movement, a moment par excellence. A new Silicon Valley is created among the potholed roads, roaming cows, un-interested traffic cops and massive traffic jams. What a combination ?
Who would have thought that amid the chaos of this ancient country and the cacophony of auto noise and massive no of folks everywhere, slowly and surely, a new breed of entrepreneurs emerges – providing hope to a beleaguered nation that our time has come, perhaps !
I picture the Founders of Snapdeal, in their early days, waiting outside that restaurant in Delhi, in Delhi’s terrible heat, for the restaurant owner to come out and so that they can clinch a deal, a coupon which they can send by email (or was it paper coupons) to their growing email audience. Even they did not imagine that their amazing commitment to their mission would create a $5 billion behemoth that Snapdeal is today with 5000 jobs, several paying crore (or nearly there) packages.
The folks at InMobi, now giving Google and Facebook a run for their money with the new Miip tech platform, or the Bansals at Flipkart – packing books in their Koramangala apartment and now disrupting the retail in India, as we know it.
How about the dozens (hundreds ?) of captive units in BLR and Gurgaon by every foreign (mostly American ?) MNC worth it’s salt.
Not to say, this is Round 1. The latter happened in 80s and 90s, with Murthy of Infosys and Premji of Wipro, not to discount the TCS, the largest of them all.
Certainly this is Round 2. and what a Round ? Billion dollar valuation becoming an operating unit – a dream which is now seen by thousands of new wannabe entrepreneurs. Driven by almost 900 mobile subscriptions – a fifth of world total almost. Certainly mobile is driving this growth.
Mobile web penetration went from 2 million to 200 million from 2009 to 2015. PC Web penetration increased 20 million to 40 million in same period. 100 times growth in mobile web, 2 time growth in PC Web.
Certainly mobile is to blame, or praise, for this upheaval. That and Whatsapp – the app which brought mobile web to the lowest rung of the society, and as far as everybody’s grandma, who can barely handle a smarphone, but is adept at Whatsapp.
Well, this is the beginning. The revolution just begins. Hordes of rich foreign investors, PE funds, hedge funds, are still not here with their billions, or trillions. They will be, soon perhaps. We will be waiting, for our piece of the dream !
August 6th, 2015
Healthcare as a sector in India has always been hot. The need for innovation is huge and it presents a big business opportunity. There are multiple factors behind the growth of the sector like rising incomes, easier access to high-quality healthcare facilities and greater awareness of personal health and hygiene.There have been efforts from the government and the private sector to create an impact in the area but the space remains open for innovation and start-ups can create a dent.
What ever problem, the start-up may try to solve, it will have to deal with the patient records. Technology these days have sorted this problem of digitisation of records. But digitising patient records have always involved multiple issues — especially legal, communication, accreditation, research, regulatory, decision making and education. The primary change during recent years has revolved around the evolution from paper-based personal health records to electronic health records. Here we will compare how the two differ and what benefits one provides over the other.
Accessibility of Patient Records
The accessibility questions surrounding paper versus electronic records boil down to “who?” and “when?” — electronic health records (EHR) are accessible by all authorized professionals simultaneously and immediately as long as they have access to the main storage system. On the other hand, paper-based patient records (PPR) are available on only a one-at-a-time basis — sharing requires mailing or conversion into an electronic format by scanning or emailing. With the physical mail option for PPR, accessibility can be a matter of days instead of seconds with EHR.
Paper medical records discourage interactivity among stakeholders while electronic health records create an opportunity for immediate feedback. With PPR, many patients never see their own health files. One of the most striking changes with EHR procedures is the active inclusion of patients in keeping and reviewing personal health records on web and on all other devices including wearables. With the rapidly advancing state of technology, both health care professionals and patients want “real-time information” that is standard with EHR — this is one of the primary benefits of electronic health records.
Reliability of Patient Records
When health care organizations transition from paper to electronic records, improved reliability is a major goal of the entire process. For example, poor penmanship by doctors and other health care professionals has always been a serious potential flaw when dealing with paper medical records. EHR computers and word-processing applications eliminate this major PPR source of unreliability.
Electronic health records are organized in ways that are literally impossible with a paper filing arrangement. Errors and improper documentation in EHRs produce alerts that highlight improper entries.
Prudent health care organizations cannot afford to overlook any opportunity to save both time and money — an EHR process does both.
A reduction in storage costs means much more than eliminating warehouses filled with paper records. Electronic records are also eco-friendly and can be stored indefinitely without deterioration in quality. For example, this feature of EHR can result in important medical data being available long after physical files have already faded — or destroyed entirely by a natural disaster.
Quality of Care Considerations
Delivering better care to patients serves a primary mission for any health care professional. One way that EHR can actively contribute to a higher quality of care is by improving public health monitoring — speedier reporting of infectious diseases can be facilitated by more detail and quicker feedback made possible by electronic records processes. Automatic EHR reminders typically reduce mistakes, errors and omissions.
Security and Compliance Considerations
Security vulnerabilities can be present in both PPRs and EHRs. Both formats can result in theft and be exposed to the risk of loss from other events such as floods and fire. With paper records that are limited to one copy, EHR provides a security edge with backup copies. Health care professionals should devote plenty of attention to this area — don’t cut corners when deciding how to handle compliance and security concerns for your records transition process.
What is it worth to save the time required to pull a chart? — or to eliminate lost charts? According to one study, overall efficiency will improve by 6 percent annually with EHRs.
Productivity will improve in ways that you might not expect with electronic health records. For example:
- Fewer pharmacy callbacks
- Ease of communicating with the entire care team
- Less overall time filling out forms
- More clarity when reading prescriptions and medical terminology
December 29th, 2014
All companies should have a blog, to demonstrate their expertise in a particular subject matter and provide a vehicle for two-way communications and engagement with their customers.
This blog that you are reading now is an example of that. I, as the Founding Partner of CellStrat, a consulting and start-up mentoring firm, am trying to come across as an expert in startups who has lived through the same battles you now find yourself fighting through. Not to mention, for many of you, this is your first time ever hearing about CellStrat. You may be asking, “why should I trust this firm to help me solve my startup-related problems?”. Well, hopefully the quality of the content on this blog not only educates the readers on various topics, but it also instills trust to get prospective clients to actually pick up the phone and engage with me on their various needs.
Also, this blog gives my readers the chance to voice their agreement or disagreement with various points that I am making. For example, when I wrote a guest post on Apple Pay on a famous social media site, two readers gave their contradictory and supporting views respectively. Hence, further enhancing reader education on the topic, and creating a two-way dialog with my readers, so they too feel like they are participating in the discussion.
There are two other clear marketing advantages of writing a blog. Firstly, search engines love rich content pages, and the more content you write, the more free search traffic you will drive into your website. For example, this blog is about 7 years old, and is getting 10000+ visitors per month, largely coming from people searching for information related to the posted topics via Google and some through our regular followers. That is a lot a traffic for a small consulting firm, which I didn’t have to spend one penny on, other than the 30 minutes or so that it takes me to write one post.
The second key marketing advantage is the virility of the content on social media sites like LinkedIn, face book and twitter. And, since our connections and followers are largely business people related to startups/ technology or the digital media industry in which we have worked for the last 35 years combined, there are very high odds that: (i) the articles are not only interesting reading for them; but (ii) they will most likely forward or re-tweet the articles to their thousands of collective connections and followers of their own, all ripe new prospects for my own business.
So, for the reasons above, consider a blog a vital component of your website, search marketing and social marketing strategies. And, don’t forget to ask for new followers, as I do in my last sentence below in all posts.
For future posts, please subscribe to our newsletter at: www.cellstrat.com
December 11th, 2014
Tanzanite is a 4 year old young company founded by seasoned IT professionals with more than 30 man years of experience among them. Tanzanite is an industry front runner in providing mobile application solutions & consultation to its clients all over the world. They are a team of Fifty plus with separate teams for iOS, Android, Windows, Blackberry, PHP, QA & Design. They have developed more than 200 websites and over 500 mobile apps in this short duration. Their understanding of mobile app development environment is easily expounded in the fact that they have 95% customer retention rate and industry best app development turnaround time.
In Tanzanite, team’s typical experience level is 4-8 years in addition to Tech – Architects to guide the team in case they face any road blocks. They also have a dedicated QA team which ensures that every project is bug free (This confidence reflects in the 3 months warranty that they offer post final release).
Tanzanite team has rich experience in niche mobile technologies like Augmented reality, NFCs, iBeacon and Bluetooth low energy, Physics Engines, Complex Mobile Games, Gyrometer, Accelerometer, Camera & LBS/GPS services.
November 18th, 2014
Offline Shopping(shop from the physical store) was the only option for almost 20 years ago, but then came into picture the E-commerce, leveraging Online Shopping model with deals, discounts, offers and much more to the customers. At early stage many prefer to look at a product online and then shop offline from the store, now it’s changing from going to store first, selecting the product and then shopping online from site. Here are some factors, including 4P’s of marketing on which we can differentiate both the models:
1) 1st P – Price/Cost/Initial Capital - The main factor behind any business is to raise initial capital and finally convert it to profit. Looking at Offline Store, it costs much more for renting the land, building the office and infrastructure. Either you alone can handle the store or you need 2-3 persons to contribute. While the Online concept can easily be implemented without having office space, even some incubators can help initially. You just need to build a online store connect vendors and start selling. But yes, it takes much less time to start a physical store as online needs technical things to be build up first.
2) 2nd P – Place/Location/Access - The traffic of the customers depends on the location of your store, which place it is setup and how easily public can access it. This issue always remains while dealing with physical retail until you start building-up your chain of stores across the glob. Offline stores can be started with only one, mostly, whereas online store can be accessed anywhere in the world with just internet access. Scalability is much harder to achieve in physical store, because more you build the stores, more capital you need. Online is much flexible in this scenario, just develop a site with cart, host it and let any customer from anywhere purchase products from it.
3) 3rd P – Product/Category/Quantity - Giving customers a wide variety of choice increases his second shopping and loyalty probability. This is an challenge with physical stores, they can’t include much categories, their many sub-categories and wide range of products in each sub-categories. This happens as it again requires high intensive capital and warehouse issue. Even if you consider every products, one can’t afford it in a large quantity. Whereas in online dropship model, you can accommodate as many number of products as you can because you neither have to purchase it nor store it, when order arrives, inform particular vendor with product code, they’ll ship it to customer’s doorstep. The category/product management can be the challenge in online store as per the various vendors you are signing, but can be adjusted. Touch-Look-Feel is the main challenge in online shopping as none of the customer can feel the product, get chance to touch it, and try it and that’s the reason why high end products can’t be sold online.
4) 4th P – Promotion/Deals/Coupon/Discounts - Only two things that customer thinks of while purchasing product are, Price & Brand, and that’s the reason for brutal competition in retail business. If one sells 10% disc, you’ve increase to minimum 15% to increase customer traffic. Though offline stores are having these factors to attract customers, but online stores are leveraging these factors day-by-day, focusing on price discounts. You get coupons with discounts, vouchers on sign-up, credit balance that can be used in next purchase, combos and much more. Availing these all things are very hard in physical stores, as you can’t give vouchers to customers as they enter your store, can’t have discounts or credit balance on next purchase and so on.
5) The M – Marketing - Customers will not know your existence in the market until you market your brand. For physical stores, most of them relies on word-of-mouth strategy to increase the traffic, or pamphlets in newspapers or posters in various buildings. Most of them don’t use most common strategies like newsletters, social media, digital media, testimonials, etc. This is the place where online store overtakes the other as most of them are well aware of these marketing techniques and keeping them as their base, word-of-mouth comes as secondary.
The above post was related to start-ups and medium level businesses. Yet many other factors still were not emphasized as the above are the best ones. Offline or Online depends on the personal experience and thinking about to start and grow their model, it’s still two sides of coins, neither of them can be balanced nor compared in every aspect.
July 25th, 2013
From the physical store meant for selling goods to customer face to face, a new trend arrived in India from 2000, converting this physical store to online store called E-commerce Model. The basic model remained the same, selling goods to end customers, but as the time passed new innovations were meant to be done in the Online E-commerce on seeing the cut throat competition in the market. And today, the competition is such that it takes just 5 seconds to lose your one customer.
Here are the some factors that reflects the customer satisfaction, trust and loyalty to your E-commerce Web-portal:
1. Loading Speed Of Website - Seriously, no one wants the user to wait for 20-30 secs to open the home page of the website, it should be within 5 secs. If the first loading takes too long, there is 75% chances that your customer will switch on to another website looking for same product. Make the technical changes for increasing the loading speed.
2. Replicate Same On All Devices - You may think that once you’ve created website then you’re done, but you are pretty much wrong. The world is now accepting Smartphones, Mobiles, Tablets compared to Desktop & Laptops. If your website don’t response well on above devices, your customer is gone, first impression is the last impression.
3. Look & Feel, UI - Though you are very professional in business terms, but don’t be too professional in developing the website that has no good look and feel. The User Interface is also one thing that interacts with end customers while purchasing the product, after all your end users are youngsters and ladies, in most cases. Enhance the product images to give a 3-D effect, 360 degree views, close material view, great zoom, easy navigation, etc.
4. Easy Checkout Page - Most of them consider it as a negotiable issue, but if a customer has made his/her cart and your checkout page takes 4-5 clicks to finish whole transaction, customer will not be interested to purchase from you next time. Make the checkout page as one page itself or at least use advanced tech to avoid more user clicks while checkout process.
6. Various Payment Methods & Options - Understanding the customer behavior is a headache in online shopping, you don’t know what he’ll purchase, how he’ll purchase, etc. Give all possible options to customer in terms of Payment Options, you never know customer is related to which bank or which card customer is having. Also include COD as one of the payment option, most of them opts this option itself and thereby gaining loyalty from the customer for the next purchase.
7. Social Media Integration - 94% of the world population that can’t live without using Social Media in their daily life. Allow users to share their views about your website to their friends, colleagues, mates, etc. Let them comment about your product, getting likes on what they really like, collecting this data helps you to determine some what customer’s behavior.
8. Customer Service & Feedback - E-commerce means dealing with end-customers(mostly) daily and lacking to provide excellent customer service will make you fall from mountain. Fulfill any customer demand, have it 24/7 functionality, accept and react on their feedback, it can be positive or negative too. As hotel manager servers you as his customer, same would be for you in online customers.
9. Related Products - Want to increase the sales directly by customer, try to integrate the related products section in products view page. This concept will make customer more eager to purchase other related products and thereby increasing your sales. Even if he doesn’t buy it, he’ll at least inform his colleagues about the product. One view to customer is enough attract for that product.
10. Search Capability - What if customer didn’t find he came for to your site, do you have proper search functionality to satisfy his demand? Search makes easier for any customer who came directly to your website for letting him search and get what he came for. Even filtering mechanism should be integrated based on many attributes like color, size, brand, material, etc.
Above were the 10 most critical issues that has to be there, even some them attributes are there which are covered above, like, having proper categories & sub-categories, comparing items, wishlist, etc. Somehow these are very common that now a days most of them are implementing, but above 10 were mostly neglecting.
July 18th, 2013
Though having Google’s Android and Apple’s IOS hitting the market with their name, quality, value and functionality, Telefonica has launched a new Firefox OS Smartphone in the market jointly with Mozilla and ZTE. Telephonica is Spain based telecommunication and broadband service provider in Europe, Latin America and Asia and 5th largest mobile network provider in the world; Mozilla, a open source project by Netscape Communications Corporation, launched the Mozilla Firefox browser and now developed Firefox OS for the Smartphone; ZTE Corporation, China based multinational telecommunication equipment and systems company, the 4th largest mobile manufacturer in the world, has developed this Smartphone’s design.
The above trio has launched world’s first Smartphone, ZTE Open, with Firefox Operating System in Spain for 69Euros(90Dollars) and soon be launched in Latin America. As per the statement by Carlos Domingo, Chief Product Development, Telephonica, in one conference, this device would be mainly be for youngsters and those who are new to use the Smartphones.
Equipped with a 3.5-inch & 480x320pixels touchscreen, includes a 3.2MP camera(back), 256MB RAM and 512MB flash memory enhanced with a 4GB MicroSD card that comes as part of the package.
The ZTE Open is fully integrated with Facebook and the Spain-based social network Tuenti and talks are on about incorporating the WhatsApp instant messaging service, Telefonica said.
Mozilla executives said the ZTE Open is the “first chapter” in what they expect to be a long project, one that is already attracting interest from many other telecommunications companies.
Excerpts – Techgig
July 3rd, 2013
Marketing is very powerful tool that every business model has to deal with, either a small or giant, tech or non-tech, online retail or offline retail. Until you are not spreading your business name, you’re not doing business. The Brand of the business depends on the effective use of marketing strategies, people shouldn’t know you by your name, but by your business brand. Let’s take a look at various marketing techniques.
1. Direct Marketing - Direct Marketing deals with spreading your business by interacting with customers/business executives, face to face. It can be very effective as you are talking with your direct contact inperson, expressing your feelings and emotions that he/she can get very straight idea about your model. It can even be time consuming process as a single meeting can be minimum of 2 hours.
2. Outbound Marketing - Outbound Marketing is what most of them opts for. It gives an opportunity to cover nice number of audience and getting some of them as your loyal customers. It can be implemented by brochures, pamphlets, newspapers ads, etc. You are forcing end customers to view your ads and may create a feeling to go for it. This is an expensive technique as it requires some of your money power to be invested.
3. Inbound Marketing - Its bit reverse process of the previous one. In this form, you have to let your customers reach you for the need of product, instead you approaching them. This process starts in very slow manner but when expands rapidly, you have created a good brand of your business. It can be implemented by Search Engine Optimization(SEO), word of mouth, desperate customer need, etc. This is very inexpensive technique as you are not investing much in spreading your word, customers themselves are doing on behalf of you.
4. Social Media Marketing - A very niche, booming and effective technique that most of them now-a-days are going for. There is no need to prove the previous line as 95% of World Population are engaged at least 2 hours daily in one of the Social Media Site. It can be implemented via some social platforms like Facebook, Twitter, Pinterest, Linkedin, Google+, etc. This technique can be implemented in both the ways; expensive way where you have pay for ads, or in inexpensive way where you can use the platform with limited resources.
5. Newsletter Marketing - A very old and effective technique that most of them are using as their default marketing strategy. Nothing more has to be done here, simply create a mail database in thousand numbers and start sending them the newsletters covering all the stuffs of your business, product, service, etc. But yes, newsletters requires a very useful information that should attract the end customer to open it, read it and redirect them to your website directly. Newsletters can be represented in informative way, graphical way, hybrid form, etc.
6. Article/Magazine Marketing - Don’t get confused with Outbound and this one, both are logically same but physically different. In this one, you can’t cover a large number of audience as Article/Magazine Subscribers are very few compared to newspapers. But, the customers that you’ll get here would be mostly above middle class and professional & luxuries in nature. The company creditability increases highly as you are making a good relationship with the genuine customers and even the cost of publishing is bit higher.
7. Promotional Marketing - One of the great and effective way to attract the customers to your product/site/business is Promotional Marketing. Everyone knows 85% of customers will see the price first then the actual item, whether its branded good quality item or average one. This technique targets 3P/4P of Marketing, that are, Promotion-Price-People. Promotions are the only thing creating a very cut-throat competition, no matter you are able to make Profit or Loss, but what you get is good number of traffic. This can be done by using discounts, deals, offers, coupons, stock clearance sale, etc.
8. Viral Marketing - This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness. The name viral marketing stems from the rapid spread of viruses in general. Typically, a viral marketing campaign will not last as long as other marketing efforts, but if a company can come up with a good idea for viral marketing and reach the right people, it will become highly successful in a short amount of time.
9. Mobile Marketing - Even this form is emerging along with Social Media/Internet Marketing techniques. As mobiles(smartphones actually) are very common to see in every individuals hand, marketer is targeting a large number of audience. It can be done on all of the Mobile OS platforms and many manner. Showing ads while playing games, showing related apps while downloading one, direct SMS of your new product, etc. There can be even scenario where user can mostly neglect your ad if it doesn’t suits to his/her requirement, and that’s the reason it has to be done in very effective manner giving at least 10% clicks of the target.
10. TeleMarketing - A very expensive way to show your business/product to end consumer is this form of marketing. This includes TV ads and it requires a lot of financial capability and that’s the reason why only big companies go for it. This technique can’t be adopted by mid-level or start-up firms, in-fact it shouldn’t be adopted. The way of displaying your ads is the main thing to concern here, by hook or by crook, you have to convince your consumers that why your product stands out from others, and its done.
Excerpts – Bruce Jones
July 2nd, 2013