Posts filed under 'FaceBook'
Social Collaboration Platforms
Organizations increasingly want their workers to perform faster, smarter and be more productive. In order to achieve this goal, collaborative technologies are picking up across the world in large organisations and slowly in smaller companies too. This helps in transforming the way organizations turn knowledge into actions. Social collaboration platforms are vital as they create new ways for employees to work faster and smarter while increasing productivity.
Collaborative technologies aren’t new and have been around for some time, running since a long time and there is a competition like Olympic but there is no gold, only silvers. In order to transform truly and increase productivity, the organizations first need to combine collaborative technologies with business processes. There are proven results when the work is done in this manner. Secondly, organizations need to design the collaborative behaviors that foster quick results. We should encourage the utilization of collaborative tools. But, simply having the collaborative tools for the organization is not enough. Last but not the least; we need to unleash full power of the talent available in any organization.
A type of business software that joins broad social networking aptness to work processes is called a social collaboration platform. The paramount objective of collaboration software is to enable the employees to share information and resolve business complications more efficaciously. The purveyors take a different approach in order to build social collaborative platforms. It can be built either by joining a social layer to bequest business application or by embedding collaboration tools into fresh artifacts.
There are some attributes that all successful social collaboration platforms share. These attributes are accessibility, integration, a common set of functions, issue tracking and messaging. A number of social collaboration platforms just look like Facebook and employees are accustomed to using in their private life. However, we should know that Facebook and Twitter are not the only social platforms available; there are other social tools also that are available for enterprise users.
It is to be noted here that as the companies are headed towards broad deployment from small pilots, critical success factors like a social collaboration policy needs to be defined besides selecting a long-term vendor.
Let’s discuss some of the features from some popular social collaboration platforms:
A Window into Your Enterprise
From tactical teamwork to enterprise collaboration – It gives access to real-time information from across teams and locations, all in one place.
Transforms Intranet into an Intelligent Workspace
It engages people across teams and geographies. It enables employees to work, share, find, discuss, manage, connect, create, collaborate and have fun. It helps companies move beyond the traditional intranet to an ecosystem that delivers results.
Collaborative voting has been added to the existing Idea and Page Tracker widgets, facilitating collaboration between colleagues and resulting in better business ideas.
Enables users to view and contribute content in multiple languages
New Mentoring functionality assigns experts or ‘Mentors’ and pairs them with employees or ‘Mentees’ to collaborate and complete a certain project, task, idea definition, leadership development goal, etc., empowering employees with greater skills and talent growth.
Capture, Retain & Access Knowledge
It enables storing of files centrally, working on documents, tracking comments and inviting feedback. You can browse the member directory to find co-workers. Meet the right experts and minimize the effort in searching for information that matters.
Web-based content creation tools enable teams to work together, creating pages that are available to everyone to contribute to and benefit from. With wiki pages, online spreadsheets and blogs, your valuable information is always updated and no longer locked away inside individual inboxes.
Accessible any time from multiple platforms such as the web, mobile devices or your desktop client. No matter where you are, you’ll always be able to access your critical business content, and connect and share with your peers. Enable your employees to access information, contacts, stay in the loop on project status changes, and make necessary updates from anywhere, anytime.
What kind of platforms are you using for knowledge capture and sharing inside your company? Your inputs would be appreciated…
January 3rd, 2016
Facebook is supposed to be building a professional network, but for now, I believe LinkedIn is still the default professional social network for many people. But maybe the two aren’t so different after all. I found this info-graphic by Brighton School of Business & Management and feel that everybody here should have a look at it to understand the differences between the two networks in somewhat holistic manner:
December 29th, 2014
Social media sprouted at the latter part of 20th century; and had a vibrant impact on every business, bringing distinctive solutions for all the business requirements. Perhaps every other day, a new technology is coming up to manage the rising demand of social media in the marketing platform to bring up sales. Both small and large businesses have started utilizing social media as an important tool on every aspect that gives a better revenue for their brand, therefore it is no wonder that social media gives a wide opportunity for the people who are venturing to have a business of their own.
Many newly raised organizations and entrepreneurs use social media channels like Facebook, twitter, myspace, pinteresst, instagram, google+ any many others for their marketing and promotion strategy. Effective online presence of a start-up through social media gives a wider reach at a lesser cost and time. Below info-graphic shows 15 top uses of the social media :
(Image Credit: Saleoid.com)
December 28th, 2014
From the physical store meant for selling goods to customer face to face, a new trend arrived in India from 2000, converting this physical store to online store called E-commerce Model. The basic model remained the same, selling goods to end customers, but as the time passed new innovations were meant to be done in the Online E-commerce on seeing the cut throat competition in the market. And today, the competition is such that it takes just 5 seconds to lose your one customer.
Here are the some factors that reflects the customer satisfaction, trust and loyalty to your E-commerce Web-portal:
1. Loading Speed Of Website - Seriously, no one wants the user to wait for 20-30 secs to open the home page of the website, it should be within 5 secs. If the first loading takes too long, there is 75% chances that your customer will switch on to another website looking for same product. Make the technical changes for increasing the loading speed.
2. Replicate Same On All Devices - You may think that once you’ve created website then you’re done, but you are pretty much wrong. The world is now accepting Smartphones, Mobiles, Tablets compared to Desktop & Laptops. If your website don’t response well on above devices, your customer is gone, first impression is the last impression.
3. Look & Feel, UI - Though you are very professional in business terms, but don’t be too professional in developing the website that has no good look and feel. The User Interface is also one thing that interacts with end customers while purchasing the product, after all your end users are youngsters and ladies, in most cases. Enhance the product images to give a 3-D effect, 360 degree views, close material view, great zoom, easy navigation, etc.
4. Easy Checkout Page - Most of them consider it as a negotiable issue, but if a customer has made his/her cart and your checkout page takes 4-5 clicks to finish whole transaction, customer will not be interested to purchase from you next time. Make the checkout page as one page itself or at least use advanced tech to avoid more user clicks while checkout process.
6. Various Payment Methods & Options - Understanding the customer behavior is a headache in online shopping, you don’t know what he’ll purchase, how he’ll purchase, etc. Give all possible options to customer in terms of Payment Options, you never know customer is related to which bank or which card customer is having. Also include COD as one of the payment option, most of them opts this option itself and thereby gaining loyalty from the customer for the next purchase.
7. Social Media Integration - 94% of the world population that can’t live without using Social Media in their daily life. Allow users to share their views about your website to their friends, colleagues, mates, etc. Let them comment about your product, getting likes on what they really like, collecting this data helps you to determine some what customer’s behavior.
8. Customer Service & Feedback - E-commerce means dealing with end-customers(mostly) daily and lacking to provide excellent customer service will make you fall from mountain. Fulfill any customer demand, have it 24/7 functionality, accept and react on their feedback, it can be positive or negative too. As hotel manager servers you as his customer, same would be for you in online customers.
9. Related Products - Want to increase the sales directly by customer, try to integrate the related products section in products view page. This concept will make customer more eager to purchase other related products and thereby increasing your sales. Even if he doesn’t buy it, he’ll at least inform his colleagues about the product. One view to customer is enough attract for that product.
10. Search Capability - What if customer didn’t find he came for to your site, do you have proper search functionality to satisfy his demand? Search makes easier for any customer who came directly to your website for letting him search and get what he came for. Even filtering mechanism should be integrated based on many attributes like color, size, brand, material, etc.
Above were the 10 most critical issues that has to be there, even some them attributes are there which are covered above, like, having proper categories & sub-categories, comparing items, wishlist, etc. Somehow these are very common that now a days most of them are implementing, but above 10 were mostly neglecting.
July 18th, 2013
Though having Google’s Android and Apple’s IOS hitting the market with their name, quality, value and functionality, Telefonica has launched a new Firefox OS Smartphone in the market jointly with Mozilla and ZTE. Telephonica is Spain based telecommunication and broadband service provider in Europe, Latin America and Asia and 5th largest mobile network provider in the world; Mozilla, a open source project by Netscape Communications Corporation, launched the Mozilla Firefox browser and now developed Firefox OS for the Smartphone; ZTE Corporation, China based multinational telecommunication equipment and systems company, the 4th largest mobile manufacturer in the world, has developed this Smartphone’s design.
The above trio has launched world’s first Smartphone, ZTE Open, with Firefox Operating System in Spain for 69Euros(90Dollars) and soon be launched in Latin America. As per the statement by Carlos Domingo, Chief Product Development, Telephonica, in one conference, this device would be mainly be for youngsters and those who are new to use the Smartphones.
Equipped with a 3.5-inch & 480x320pixels touchscreen, includes a 3.2MP camera(back), 256MB RAM and 512MB flash memory enhanced with a 4GB MicroSD card that comes as part of the package.
The ZTE Open is fully integrated with Facebook and the Spain-based social network Tuenti and talks are on about incorporating the WhatsApp instant messaging service, Telefonica said.
Mozilla executives said the ZTE Open is the “first chapter” in what they expect to be a long project, one that is already attracting interest from many other telecommunications companies.
Excerpts – Techgig
July 3rd, 2013
Marketing is very powerful tool that every business model has to deal with, either a small or giant, tech or non-tech, online retail or offline retail. Until you are not spreading your business name, you’re not doing business. The Brand of the business depends on the effective use of marketing strategies, people shouldn’t know you by your name, but by your business brand. Let’s take a look at various marketing techniques.
1. Direct Marketing - Direct Marketing deals with spreading your business by interacting with customers/business executives, face to face. It can be very effective as you are talking with your direct contact inperson, expressing your feelings and emotions that he/she can get very straight idea about your model. It can even be time consuming process as a single meeting can be minimum of 2 hours.
2. Outbound Marketing - Outbound Marketing is what most of them opts for. It gives an opportunity to cover nice number of audience and getting some of them as your loyal customers. It can be implemented by brochures, pamphlets, newspapers ads, etc. You are forcing end customers to view your ads and may create a feeling to go for it. This is an expensive technique as it requires some of your money power to be invested.
3. Inbound Marketing - Its bit reverse process of the previous one. In this form, you have to let your customers reach you for the need of product, instead you approaching them. This process starts in very slow manner but when expands rapidly, you have created a good brand of your business. It can be implemented by Search Engine Optimization(SEO), word of mouth, desperate customer need, etc. This is very inexpensive technique as you are not investing much in spreading your word, customers themselves are doing on behalf of you.
4. Social Media Marketing - A very niche, booming and effective technique that most of them now-a-days are going for. There is no need to prove the previous line as 95% of World Population are engaged at least 2 hours daily in one of the Social Media Site. It can be implemented via some social platforms like Facebook, Twitter, Pinterest, Linkedin, Google+, etc. This technique can be implemented in both the ways; expensive way where you have pay for ads, or in inexpensive way where you can use the platform with limited resources.
5. Newsletter Marketing - A very old and effective technique that most of them are using as their default marketing strategy. Nothing more has to be done here, simply create a mail database in thousand numbers and start sending them the newsletters covering all the stuffs of your business, product, service, etc. But yes, newsletters requires a very useful information that should attract the end customer to open it, read it and redirect them to your website directly. Newsletters can be represented in informative way, graphical way, hybrid form, etc.
6. Article/Magazine Marketing - Don’t get confused with Outbound and this one, both are logically same but physically different. In this one, you can’t cover a large number of audience as Article/Magazine Subscribers are very few compared to newspapers. But, the customers that you’ll get here would be mostly above middle class and professional & luxuries in nature. The company creditability increases highly as you are making a good relationship with the genuine customers and even the cost of publishing is bit higher.
7. Promotional Marketing - One of the great and effective way to attract the customers to your product/site/business is Promotional Marketing. Everyone knows 85% of customers will see the price first then the actual item, whether its branded good quality item or average one. This technique targets 3P/4P of Marketing, that are, Promotion-Price-People. Promotions are the only thing creating a very cut-throat competition, no matter you are able to make Profit or Loss, but what you get is good number of traffic. This can be done by using discounts, deals, offers, coupons, stock clearance sale, etc.
8. Viral Marketing - This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness. The name viral marketing stems from the rapid spread of viruses in general. Typically, a viral marketing campaign will not last as long as other marketing efforts, but if a company can come up with a good idea for viral marketing and reach the right people, it will become highly successful in a short amount of time.
9. Mobile Marketing - Even this form is emerging along with Social Media/Internet Marketing techniques. As mobiles(smartphones actually) are very common to see in every individuals hand, marketer is targeting a large number of audience. It can be done on all of the Mobile OS platforms and many manner. Showing ads while playing games, showing related apps while downloading one, direct SMS of your new product, etc. There can be even scenario where user can mostly neglect your ad if it doesn’t suits to his/her requirement, and that’s the reason it has to be done in very effective manner giving at least 10% clicks of the target.
10. TeleMarketing - A very expensive way to show your business/product to end consumer is this form of marketing. This includes TV ads and it requires a lot of financial capability and that’s the reason why only big companies go for it. This technique can’t be adopted by mid-level or start-up firms, in-fact it shouldn’t be adopted. The way of displaying your ads is the main thing to concern here, by hook or by crook, you have to convince your consumers that why your product stands out from others, and its done.
Excerpts – Bruce Jones
July 2nd, 2013
Apparently, Facebook “Home” is not to be, not yet at least.
The Android application launched by Facebook to create an FB overlay on the Home screen of the phone was supposed to be the big bet by FB to control the first touchpoint screen for a smartphone user. But due to poor reviews by initial analysts, Facebook is said to be revamping the FB Home application. The device which was supposed to launch this was HTC One and in US, AT&T was to be the exclusive carrier for this. In UK, operator EE and Orange were planning to launch it. The social network is said to be encouraging the carriers to delay the launch to give the firm more time to create a more palatable user experience.
The battle for the phone user is becoming more intense as time goes by. With smartphones overtaking web users globally, it is of paramount importance for tech firms to own the phone customer and drive more and more smartphone traffic to these firms’ offerings, in order to attract ad revenue and other commerce monetizations.
Without a doubt, Facebook social network application remains one of the top apps on all mobile systems including Apple iOS and Android. But Google, Facebook, wireless carriers and other media are jostling for more and more of user attention on phones as well as real estate on the limited phone screen, which are the next evolution of internet cycle.
Facebook released the following statement on Thursday evening via Engadget: “Following customer feedback, Facebook has decided to focus on adding new customization features to Facebook Home over the coming months. While they are working to make a better Facebook Home experience, they have recommended holding off launching the HTC First in the UK, and so we will shortly be contacting those who registered their interest with us to let them know of this decision. Rest assured, we remain committed to bringing our customers the latest mobile experiences, and we will continue to build on our strong relationship with Facebook so as to offer customers new opportunities in the future.”
HTC First aka “Facebook Phone” (Photo: Courtesy / HTC)
After extremely disappointing sales of the HTC First, Facebook will reexamine the Facebook Home before expanding its operating system to more phones in more countries.
Facebook founder Mark Zuckerberg has said he would’ve rebuilt Facebook as a mobile exclusive app if he had the chance, so clearly offering a solid mobile experience means a great deal to Facebook. In this regard, the Facebook phone was a brilliant idea and makes a great deal of sense — like Google and Android, a true Facebook phone would allow Zuckerberg & Co. to have complete control over the user experience and ad strategy. The HTC First was the company’s first attempt at such a device — Facebook would focus on software while HTC would focus on hardware — but with the phone failing so soon after its initial release, Facebook will need to take a long look in the mirror.
Failure of the HTC First may be blamed on Facebook’s decision to make Facebook Home features too accessible to other mobile users on Android and iOS, or maybe Facebook will realize that the Facebook Home features were not that stellar to begin with.
Facebook has fumbled on mobile before, when it launched it’s first mobile site using the mobile browser channel – with poor user feedback on that approach, Facebook later changed course and focused on more cleaner mobile apps, but this was much later in it’s lifecycle; Facebook mobile has a history of bouncing back. The early years of Facebook mobile efforts were limited to working on a common mobile website version of it’s platform addressing multiple platforms like iOS and Android with one approach. It later realized that that approach did not augur well and got into building platform specific Facebook apps, which have been superb hits since.
The last note above take one back to mobile site vs mobile app debate, which continues to simmer in the mobile development world. So far, it seems, the Apps are winning with many firms (eg Financial Times) having switched from a common http://m.xyz-firm.com approach to custom mobile apps for each mobile platform. More on this later in this space.
(with extracts and ideas from International Business Times article dated May 24 by Dave Smith)
May 26th, 2013
After spending these many years in educating oneself, the one and only ultimate goal is to get a Job…! But how to get it and why most of them are not getting it? Is it the recession hindering or competition is tough? All these question’s answers point to one thing- Same Resume Content.
Recession and Competition inversely varies each other, balancing it is bit difficult. The thing that only matters is: How your resume stands different from others? A very simple answer lies in Tech & Skills part. That’s what you have to do, upgrade your Resume with one of these booming tech domains and see the difference. Let company approach you, you don’t have to approach them…..!
1 . Mobile OS – Trend has been changing so dramatically that now you won’t find silly Mobiles in everyone’s pocket, most of them are using Smartphones, Tablets, iPad, etc, and world is pivoting towards it. It’s all about Android, IOS, Windows, Blackberry, etc. The functionality and graphics provided by these OS’s are simply awesome! Learn the tech, develop an App and launch it to the App Store and you are in the market and if you really bombard the market, one of the Mobile developing companies will hire you…..!
2 . E-commerce – Who cares to go to the shops and purchase a thing? Everyone wants to relax at home, view the product on site, compare it, place an order and they’ll deliver to your doorstep. That’s what E-commerce means and its growing and growing day by day. Learn various E-com technologies like, Magento, WordPress, Prestashop, etc,. Develop a basic E-commerce site for yourself and launch it or highlight in your resume about your knowledge or start a service base program with your friends where you can develop an E-commerce website for others.
3 . Social Media Marketing – Everyone is aware with Social Media like Facebook, Twitter, Google+, Linkedin, Pinterest, etc,; Most of them are aware with Marketing like sales, product, etc,; But very few are aware with a thing called Social Media Marketing. This is the field where all companies are going for, Marketing via Social Media in most inexpensive way. Who wants to pay 1000 bucks for advertisement where it can be achieved by 10 bucks. Get familiar with and try implementing instead of surfing it.
4 . Cloud Computing – Cloud is very cutting edge technology in the market and still most of them doesn’t know about it. Amazon, IBM, Eucalyptus, etc., played a major role in Cloud Computing. You want to access a resource from point A to B Cloud will help you, want to download in a faster way Cloud will help you. Still India is yet to flood with this concept as it is quite expensive and rare thing to implement and execute., but future is in and within Cloud.
5 . Big Data– The name itself suggests what it is, it’s like Big Dam storing trillions gallons of water….! On any field or domain, one has to deal with data storage and manipulation and it never decreases. Big Data has already influenced the market on very large scale. Facebook, Google, EMC and most of them are on this side of Big Data. Master in it and go for it.
May 21st, 2013
Today there is a post in the Wall Street Journal as to how the websites are tracking all user activities, right from location, personal profile, profession, hobbies, likes and dislikes.
Today’s internet is perhaps “too open”, where users information is freely available to retailers, analysts, marketers alike. While this may serve the purpose of “personalizing” offers and deals to consumers, it risks being labeled discriminatory if such information is used to offer different product pricing or search results to consumers. Not to mention the bigger risk of spammers and ID thieves catching hold of such information and launching malicious campaigns against consumers.
A WSJ investigation found that the office products retailer Staples is offering different prices on the same stapler to two different consumers who were just a few miles away.
Retailers are justified in offering different prices to different customers – this is what happens in stores too especially in different stores of the same chain. Retailers argue that local operating costs, real estate pricing, manpower costs and other logistics etc influence local pricing. In that sense, the online differential in pricing is no different than it’s offline cousin.
“But the idea of an unbiased, impersonal Internet is fast giving way to an online world that, in reality, is increasingly tailored and targeted. Websites are adopting techniques to glean information about visitors to their sites, in real time, and then deliver different versions of the Web to different people. Prices change, products get swapped out, wording is modified, and there is little way for the typical website user to spot it when it happens”, says the Journal.
WSJ said that many firms resorted to such price tactics, including Discover Financial, Rosetta Stone, Home Depot etc. Office Depot told WSJ team that they use customers browsing history and geolocation to offer tailored product offers and pricing for online shopping.
Technically, this is all legal, but the boundary line to ethical or discriminatory behaviour is not far. Eg certain racial groups may claim discrimination or local governments may cry foul. It seems that 76% of Americans are opposed to this kind of differential pricing.
But there are advantages too for differential pricing. Eg certain services like movie theatres offer senior citizen and student discounts.
The key takeaways are :
- the fundamental premise of internet being an unbiased and same-for-all internet is bring eroded now as personalization increases and website behave differently for different people. The INTERNET IS NO LONGER AN EQUALIZER.
- while differential pricing is normal and legal, it can raise ethical and discriminatory haggles across sections of the society. So retailers need to tread carefully.
What is CellStrat view : Retailers and web commerce firms need to abide by laws and be careful in offering personalized offers and pricing. Tailoring offers based on user information or their location has to be considered in view of the prevailing laws and user acceptance. Otherwise, the online commerce firms risk alienating the consumers who took to the internet to find an equal society, in the first place.
(Excerpted from WSJ article titled “Websites Vary Prices, Deals, Based on Users’ Information” dated 23 Dec 2012)
December 24th, 2012
SoLoMo (Social Local Mobile) has become the new fad in town for most commerce firms and retailers, as well as technology providers. This concept refers to the idea of enabling hyper-local retail via mobile convergence and providing a social interaction between users and retailers for engagement, sales growth and loyalty.
What are the technologies which enable SoLoMo ? What products provide best of breed solutions in this space ?
Below is a sample list of some of the leading firms / products which offer solutions in this space :-
a) Digby – Leading Mobile Retail convergence solution. They have potentially the strongest Mobile Retail convergence solution and are considered a SoLoMo specialist – Digby solution provides integration between web store / offline store / mobile commerce / social commerce / QR code solution / real time messaging. Digby Localpoint software enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand’s app
b) Capillary Tech - leading retail CRM / loyalty solution – one of the hottest startups from India, now a global phenomenon. High quality retail CRM / loyalty / retail analytics solution
c) Facebook Connect and Twitter API – for close Social integration to enable Social commerce
d) Pluck from Demand Media – Pluck is interesting as it allows social engagement, social commerce and social loyalty solutions. Pluck enables these concepts via communities, content generation and gamification.
e) Foursquare Enterprise solutions may offer robust gamification solutions – Foursquare is considered leading gamification firm around communities.
f) Groupon / LivingSocial / Snapdeal / mydala – these firms are known for the Group shopping experience and offer LBS capabilities. These are not products but full-fledged startups in the area of Social Commerce.
g) Antenna Mobile Platform / IBM Worklight / Sybase 365 - These Enterprise Mobility platforms offer Mobile app development which can enable a retailer to publish engagement and commerce apps for its customers. This includes Mobile POS on smartphones / tablets, mobile wallet and in-store apps.
h) Telibrahma – Telibrahma has solutions in the areas of virtual reality and LBS, which empower the consumer to have a closer interaction with the retailers. Telibrahma LBS relies on Bluetooth or Wi-Fi proximity marketing to allow retailers to engage the audience in the nearby vicinity.
i) ZipDial – ZipDial provides an intuitive missed call voting and feedback system, which allows a retailer to leverage the mobile shoppers in the store to respond to a retailer survey instantaneously. This helps retailer drive business intelligence and customer feedback about the store experience.
Here are some relevant links in this area :
www.digby.com, http://www.capillarytech.com, http://www.pluck.com/, http://www.groupon.com, http://telibrahma.com/, www.zipdial.com
A combination of the above technologies / products will enable the SoLoMo experience for a retailer or service business.
CellStrat’s next conference, the India Digital Forum on 07th Feb in N. Delhi, will address a lot of the SoLoMo topics and technologies outlined above. Be sure to book your seat today and hear from top speakers in the Social Commerce space.
November 27th, 2012